The Realtime Report

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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

Mommy bloggers were invited to view the event live, and it was streamed live on UStream. The effort saw Rezell reach his goal of breaking the Guinness World Record for number of costume changes. The #Kmartworldrecord hashtag allowed people to follow and share on Twitter, Facebook and Instagram.

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