Facebook Begins Prefetching to Improve Mobile Site Speed

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times.

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times.

The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”

The thinking behind implementing prefetching was described as follows in the post:

Our goal is to improve user experience by helping businesses be the best mobile advertisers they can be, so we’re always developing new tools and insights to improve mobile experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in