Waxing UnLyrical

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. .”

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

I shared quite a bit about our analytics in Beth’s post, and the one thing I’m really happy we did early on was set up tracking URLs (via Google Analytics’ URL Builder tool) to three specific pages for each channel we’d be disseminating information in.

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

For me, however, I really liked some of the smaller how-to tips, such as the “6-Pronged, Twitter-Inspired Media Relations Mind Map,” the “15-Minute/Day Signature Listening Formula,” and the “How to Set-Up Tracking URLs Using Google’s URL Builder.”. Shonali’s formula is really helpful.

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12 Ways to Make a Twitter Chat More Enjoyable and Efficient

Waxing UnLyrical

If you’re planning to share specific URLs during the chat, shorten them ahead of time using a shortening service, so that they don’t take up the entire 140 characters. Save them somewhere convenient, such as an email draft, or in a note on your desktop, for quick access.

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Tracking URLs have become commonplace now. Get comfortable with Google Analytics and Google’s URL Builder. You will be amazed at how much insight these tools give you, particularly when it comes to understanding what is driving actions, clicks, downloads, purchases, sign-ups, etc.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Include a link in your Twitter profile. People like to know who they’re talking to (and might end up doing business with). < < tweet this > 8.

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Happy Birthday to the Measurement Queen

Waxing UnLyrical

Side note: I tried to find the Club’s current URL to link to, but kept getting redirected to a URL for used cars. I was a board member of the San Francisco Bay Area Publicity Club and, being a glutton for punishment (a characteristic I seem to carry with me to this day), also editor of the Club’s newsletter.

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