Small Business Mavericks

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Check Those HTTPS URLs

Small Business Mavericks

Here’s something for y’all web wranglers: please tell search engines about your HTTPS URLs! A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them!

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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.” Computers do.

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The Coming Google Branding Craze

Small Business Mavericks

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. And what a powerful custom URL that will be for the person who snags it. Owning your own Google+ custom URL will be one of those wise moves to make.

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Optimizing In-Depth Articles

Small Business Mavericks

Canonical URLs - This tells Google which permalink and page should rank for important search terms. SEO for Small Business articles canonical URLs schema.org search engine optimization SEO' Authorship markup – Google is focusing more and more on Authorship markup. Be sure that you optimize them well for search.

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How To Use LinkedIn For Reputation Management

Small Business Mavericks

Vanity URL – Get yourself a vanity URL. A vanity URL conveys instant authority and professionalism. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Optimize your entire profile for search and it becomes a searchable reputation management tool.

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5 Things To Keep In Your SEO List For 2015

Small Business Mavericks

Streamlined URLs — because it makes sense to write the URL the way people or search engines think. Videos — because YouTube is the second largest search engine in the world. Social media — because your customers can connect immediately.

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4 Uncanny On-Site SEO Tactics

Small Business Mavericks

Permalinks – Your URL structure is very important. SEO for Small Business 404 error pages on-site SEO robots.txt SEO sitemaps urls' Search engines love on-site SEO , especially if leads to better relationships with your site visitors. Here are 4 uncanny ways to increase your on-site SEO. Shorter permalinks are better.

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