Adam Sherk

AUGUST 22, 2011

MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Do Google’s Expanded Domain Results Apply to News and Video Listings?

Google 215

Google URL Sites Issues 215

Adam Sherk

OCTOBER 8, 2009

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)

Sites 105

Sites News Syndication Content 105

Adam Sherk

APRIL 16, 2013

At the bottom of the page there should be an accessible link to a static URL with the next group of results, and on the subsequent pages both next and previous links. This creates an obstacle for SEO. A simple test is to view a page with infinite scrolling in a browser with JavaScript disabled.

SEO 245

SEO Tips Module Guidelines 245

Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JULY 9, 2009

The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. So it is important to have a requirement for direct links to your original URLs put into the syndication contract.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

OCTOBER 20, 2009

URL, so I tried using bit.ly search to get click data on each of those shortened URLs. URLs in Muck Rack releases. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Of those 51 releases, 28 included a bit.ly

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

APRIL 24, 2012

Note that for The Daily Mail, The Guardian and The Financial Times the PageSpeed tool was redirected to the URL for the US version of their home page. So the US URLs were used in the comparison. But site speed is one area in which the competition has a leg up. One-Year Gains and Losses.

Sites 187

Sites News Yahoo Comparison 187

Adam Sherk

NOVEMBER 2, 2010

To access Blekko’s SEO data for a domain or a specific URL click the “seo” link within Blekko’s search results: Or simply type the domain or URL into the search box followed by “/seo”: You can also access the SEO data through the Blekko toolbar.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

JANUARY 6, 2010

I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 18, 2011

Optimize the page’s title tag, URL and META description tag based on SEO best practices. Link directly to specific pages in the release (not just the home page). Use keywords in the anchor text of links (3-4 links per release maximum). For press releases on your own site. So that’s my checklist.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

SEPTEMBER 28, 2011

There are also attribution links to the original articles (although those links point to redirected feed URLs): I like seeing what friends have read too: Reporting friend activity gets overdone in social media, but in this particular app it did successfully get my attention. I was curious to check out what some real friends had read.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

SEPTEMBER 11, 2012

Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs. Arnold picture from Jason Huffman. Homer picture from Simpson Crazy. Hannibal picture from Northern Planner. 5 Ways that Social Media Impacts SEO. Editorial SEO Tactics for the Newsroom.

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

OCTOBER 23, 2013

The complete list with date, section, news organization, article URL and whether the standout tag was used is available in this Google doc , which is also embedded here: Featured Articles by Section. It is also important to point out that not everyone gets the same Google News results at the same time. The Results.

News 159

News Study Google Journal 159

Adam Sherk

SEPTEMBER 3, 2009

Three digit URLs are not required if you submit an XML news sitemap. Don’t break up the article body – Articles should have sequential paragraphs; don’t break them up with user comments or links to related posts.

News 158

News Google Tips Press Release 158

Adam Sherk

OCTOBER 7, 2014

Plug a competitor’s domain (or your own) into SEMrush and you’ll get a data dump of thousands of keywords that it has top 20 Google visibility for, as well as the specific URLs that are ranking.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

MARCH 16, 2010

The fact that Bing identifies the source of any shortened URL helps credible news sources to stand out, particularly in the top links section where the domain for each link is referenced four times. Tracking data from URL shorteners like Bit.ly What are you doing to increase the real-time search visibility of your content?

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 14, 2015

The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. App Indexing and App Store Optimization.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

JULY 27, 2011

Instead provide a URL where they can view, download or do what ever you’d like them to do. You don’t know how it will come through on the other end. A long download – or worse, a mail server crash – will not endear you to the “victimized&# journalist.

Press Release 129

Press Release URL Process Groups 129

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

MARCH 8, 2012

Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JUNE 12, 2009

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c End Times thedailyshow.com Daily Show Full Episodes Political Humor Newt Gingrich Unedited Interview Related posts: Top 10 Reasons The New York Times is Really Putting up a Paywall New York Times Plans to Implement Permanent Redirects on IHT.com URLs Foursquare and The New York Times Archive (..)

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

JUNE 30, 2009

The Most Common Causes of Duplicate Content on News Media Sites Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? { 4 comments… read them below or add one } Rahul July 16, 2009 at 6:53 am Hi Adam, Great post !

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

FEBRUARY 9, 2010

Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs Top 10 Reasons The New York Times is Really Putting up a Paywall The Daily Show Visits The New York Times Google News Wants Title Tags to Match Headlines? Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JANUARY 7, 2010

What Horrible Things Did Time Magazine Do in 1964?

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

APRIL 26, 2010

This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement?

News 149

News Module Widget Facebook 149

Adam Sherk

DECEMBER 1, 2009

News Sites: Tame Your Blog Tags Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? { Related posts: Google News Wants Title Tags to Match Headlines?

News 104

News Publishing Google Press Release 104

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. Specific to the SEO implications, I believe that is still the best approach.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

FEBRUARY 5, 2013

The day of the migration Google had 14,100,000 URLs from the discontinued domain in its index, according to a [site:domain.com] search. Bing had only indexed 360,000 URLs (whaddup Bing?). Those pages got a 301 redirect to the corresponding new URL; everything else was given a 301 redirect to the new home page. 7-Dec-12 9,590 87.

URL 149

URL Syndication Yahoo Report 149

Adam Sherk

JANUARY 20, 2010

UPDATE: For those interested in more actual information, NYTco.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

MAY 17, 2010

CBS News and Reuters are the only two news organizations in the group that have not created a short, customized URL for their page (e.g. While on Facebook, the page URL shown to users in the browser changes radically depending on how it was navigated to. www.facebook.com/nytimes): That is a missed opportunity.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

NOVEMBER 11, 2010

The most common tweet text mistakes are things like not referencing the Twitter profile, including the profile of a third-party tool instead of your own, exceeding 140 characters, not using shortened URLs or showing the full length URL and nothing else.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

JANUARY 16, 2013

Improper URL structure – Google News requires that articles be published on unique, permanent URLs that contain at least three digits. To determine the correct name to use do a [site:domain] search in Google News and see what publication name is displayed for the indexed pages.

News 261

News Google How To Embedding 261

Adam Sherk

JANUARY 12, 2011

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) Optimize for relevant, popular keywords – this is the tactic that most newsrooms focus on, typically in a reactive manner. are optimized to improve keyword focus.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

FEBRUARY 9, 2011

It avoids keyword cannibalization and allows internal and inbound links to be focused on a single URL. In such cases a single high-quality page is better for users and ultimately better for SEO.

SEO 163

SEO Compete URL Engineering 163