Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Here are 20 ideas.
Webbiquity SMM
NOVEMBER 6, 2013
They can also promote content downloads—reports, white papers, e-books and guides. Website visitors are often more likely to register for an event or download a white paper if the landing page includes a short online video (which is, for this and other reasons, best not a “being abandoned” tactic).
Webbiquity SMM
JUNE 8, 2011
Upcoming events / sponsorships / speaking engagements (with speaker bios included). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Bios should specify each executive’s area of expertise and best topics for quotes or interviews.
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