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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

Balance short-term goals (such as 2-3 blog posts per week) with mid-term (like 1 webinar every month) and long-term goals (such as creating a video training series or an ebook). Once you’ve listed your goals and looked at your upcoming events, you can use themes to guide all the content you produce in a certain amount of time.

How To 98
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98
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65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. INSERT POST].

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Exhibiting at an upcoming trade show? Here are 20 ideas.

ROI 191
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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

Double down on educational videos and webinars Navigating the B2B landscape is no small feat. That’s where webinars and videos come into play. Consider producing in-depth webinars that shed light on your products or services. It even analyses the sentiment so you give a relevant reply to your audience.

B2B 52
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? ChatGPT can help.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117