Small Business Mavericks

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Upcoming Google Algorithm Changes

Small Business Mavericks

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. I’m going to take a stab at it and say the most important of these are: The “major” Penguin update.

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Enhance Your Social Media With Mobile Marketing

Small Business Mavericks

Let’s say you are merchandising your store for an upcoming promotion. And in many cases you can monitor your e-mail with your mobile phone as well, which means you can respond more quickly to customer service requests, sales opportunities, and other transactions that typically take place on social media.

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How To Convert Local Traffic

Small Business Mavericks

For instance, if you are a local auto mechanic, do you really want to write a post about an upcoming carnival in your local area? On the other hand, much of it can be untargeted traffic if you write about the wrong geotargeted stuff. If you can’t tie it into the core service of your business, it’s better to stay away from it.

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