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Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

Social Media Today

The update will expand the range of ways in which brands can utilize UGC.

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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.

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Instagram Tests New Process to Help Brands Source UGC in the App

Social Media Today

An easier way to source and utilize UGC on IG.

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5 ways brands can use UGC to boost sales & broaden their customer base

Audiense

Successfully pulling off a user generated content (UGC) campaign with the use of social media is a golden feather in the cap of any retail marketer. UGC campaigns have proved to be 20% more influential on purchasing decisions than other types of media.

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Lessons from UGC in 2020 - and How it Can Help You in 2021

Social Media Today

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.

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What We Learned From UGC in 2020 and How To Plan for 2021

Social Media Today

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.

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How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience. Use a UGC and Influencer Marketing Platform .

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