UGC - Social Media Informer

DIRECT MARKETING OBSERVATIONS OCTOBER 15, 2010 7 Tips for Staying on Top of the Social Wave We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. Your competitors? MORE >>	DIRECT MARKETING OBSERVATIONS APRIL 12, 2010 The cult of social media celebrityism but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. Tags: social media Social Networks marc meyer blogging UGC Why do you write? MORE >>	RECENT POSTS OCTOBER 15, 2010 \| DIRECT MARKETING OBSERVATIONS 7 Tips for Staying on Top of the Social Wave OCTOBER 12, 2010 \| DIRECT MARKETING OBSERVATIONS What Social Media Lesson Did Gap Learn? APRIL 12, 2010 \| DIRECT MARKETING OBSERVATIONS The cult of social media celebrityism MARCH 12, 2010 \| DIRECT MARKETING OBSERVATIONS 10 more social media sites, links and posts you might have missed this week
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DIRECT MARKETING OBSERVATIONS OCTOBER 12, 2010 What Social Media Lesson Did Gap Learn? UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos. Yes but. Gap sales were off 4%. It’s the Gap. MORE >>	DIRECT MARKETING OBSERVATIONS MARCH 12, 2010 10 more social media sites, links and posts you might have missed this week When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are. was taught well. So let’s get to it. know, not that big a deal right? 4) You will absolutely dig this. MORE >>
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