Waxing UnLyrical

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

This can give you an idea about what type of content works best with your intended audience. From there you can hone your content strategy to produce more types of content which resonates with your audience. This metric measures the viewers’ engagement levels with different types of content. Inbound Links. Pages/Session.

Metrics 191
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Consider a mix of the types of influencers. A recent post by Onalytica’s Tim Williams , encourages marketers to consider the type of content they create with the influencers. Follwerwonk is another tool to analyze the makeup of the influencer’s audience. But, consider engaging multiple influencers for a well-rounded mix of audiences.

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Friday Funny: Vintage Smartphone

Waxing UnLyrical

Hopefully I’ll be typing normally soon, and my husband is making me RICE like crazy. Since I’m reduced to one-handed iPhone typing for the most part, I thought it’d be great to share this Friday funny from John Atkinson. So while my right arm is badly bruised and oh SO painful, Thankfully, nothing is broken.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. Ads will also continue changing as users type, which could decrease click-through rates. But using Instant raises the possibility of more "foraging" type of behavior.

Google 254
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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

You’ll likely notice that certain colors, font styles and types of images appear very commonly: this is due to long-established associations (green to nature, purple to luxury, red to passion, etc.). This is also great for finding subtle ways to stand out. Either way, it will negatively impact your recognizability.

Company 210
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When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

type of posts… So… We’re back! As soon as we’ve sorted out some admin-type stuff for the guest bloggers, you will start seeing posts from them. I know people get really tired of the “we’re going away!” ” “we’re back!” ” “we’re going away!”

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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

” They want to attract a certain type of customer, they want to do a certain type of work, perhaps of certain scale, they want to be in the running for certain types of RFPs… that’s the kind of thing you have to understand right at the start. That is why they want “PR.” ” 2.

Strategy 243