Josh S Peters

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The Convergence of Search and Social Part 6 – Content

Josh S Peters

This will inform your decisions about what kind of content to create based on the type of content that your target audience is searching, consuming, and sharing. Often times one of the big stumbling blocks to content creation is often the actual creation process. Thanks for reading, Josh S Peters. The Convergence of Search and Social Part 1.

Content 163
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Social Media for Lead Generation and Acquisition | Shuaism

Josh S Peters

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. This is post #1 in a 5 part series about the basic types of marketing campaigns and social media’s place in them.

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The Convergence of Search and Social – Part 1

Josh S Peters

While SEO is still definitely about creating the least imperfect site (hat tip to Grant for the phrasing) it’s become more and more about the type and quality of the content on the site and how it gets shared off of the site. THE CONVERGENCE OF SEARCH AND SOCIAL.

SEO 170
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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. 4 Types of campaigns and their metrics 1. This type of campaign uses ROI,but only after you’ve determined what each lead is worth to you based on previous numbers. Here we would be looking at Impact.

ROI 161
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Experimenting with Buffer

Josh S Peters

I’m looking for the best time and type of content to post based on the reactions of my followers. If you follow me on Twitter , LinkedIn , or Facebook you’ve probably noticed fluctuating barrages of links and info and believe it or not there is a method to my madness.

Curation 145
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Using Social Media in a Brand Marketing Campaign

Josh S Peters

This type of campaign will usually have hooks into the sales channels and marketing materials are often riddled with copy points surrounding what it is, does, or offers and will typically have a CTA (call to action). Using social media in a brand marketing campaign can help make your brand more tangible. Additions or ideas?

Campaign 113
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Pay search engines to display your site

Josh S Peters

The one nice thing about these types of engines is that if you don’t like your ranking you can always get re-ranked (usually for a fee) by requesting a new review. These types of sites will always display fewer results because they are human based and only added by editors, but they are usually very targeted and are high quality.