Direct Marketing Observations

SEPTEMBER 17, 2010

If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website. Either it’s your own personal site, or it’s your company’s.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. Her idea became our idea.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. You know how some things can gnaw at you pretty quickly for no apparent reason? Well, her cackle got to me pretty quick. It gnaws at me. Even if it was an honest mistake. But something has happened.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

MARCH 23, 2010

In fact what this simply means is that those 2 aforementioned companies have merely carved out a niche for themselves in a space that Twitter doesn’t necessarily play in, though they have added an LBS type feature as of late. The American Cancer Society tweets about cancer research, specific types of cancer news, and information.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

OCTOBER 4, 2017

In reality, communicating in social media hasn’t so much as gone away, as it has been replaced by different types of communicating dominated more by imagery and less by conversations. it means that an action occurred, some type of reactive action occurred in the form of a like, a retweet, a mention, or a share. What is engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JULY 6, 2011

It’s sort of a corporate speak type of thing to essentially describe the capabilities of your company isn’t it? Sometimes I’m not so sure I always know what that means. Value drivers. But really the dumbed down version of value drivers is a term to describe the competitive advantage(s) of your company.

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

MAY 10, 2011

Sure we talk about employee empowerment and internal ideation at some cool sexy companies that are doing “that&# , but for most, the employee doesn’t get the type of play that it deserves. What type of quality of participation can we actually expect? Up to now, we really haven’t given it an official name.

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

JANUARY 21, 2011

Did you know that when you go to Google’s search page and type in, “How do I use…” that one of the first results that show up in the search drop down box is, “How do I use Twitter and Facebook?” Thus the types of usage, consumers, and networks that abound are as diverse as the people that live in one square block in SoHo.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JUNE 21, 2017

The difference now is that that type of world, the one in which no one has an off switch much less a digital moral compass, currently exists for generations that extend from Boomers all the way down to Gen Z and everything in between. When did we become a society with zero filters, zero morals, and zero discretion?

Film 124

Film Mobile Sports Instagram 124

Direct Marketing Observations

APRIL 23, 2010

I’m more of a black and white type. Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. I like to distill things down.

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

MARCH 10, 2011

The email was a general, &# Oh Sensei, What is the path&# type of inquiry. It opened my eyes to the power of connections, the power of having a direct type of access to someone who you might have thought was inaccessible. He responded. The content of the email? I can’t really remember. What struck me was that he responded.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JUNE 2, 2011

Eventually more and more copycat type of networks emerged as the boom spread far and wide. But when they start to bleed into each other, that requires more time, and for most of us, time is still a commodity. When social first came on the scene, the amount of networks were few and far between.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

OCTOBER 3, 2011

Sites that are providing some type of payoff to be there, can overcome design inefficiencies on large scales. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. Why is that? Because people want to go there. People want to use that site. No matter how difficult it is.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

JANUARY 17, 2019

Each race is different and requires different types of people. Picture social networks as the events at a track meet. A sprinter cannot run the distance races. The pole vaulter isn’t going to throw the shot put. Each race requires a unique set of tactics, speed, strength, and or endurance.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Which in turn means that you must create some type of content that works for Google. We all probably fall into one of those categories. We do one of those. I get that. It’s falling into two camps. The conundrum?

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

JANUARY 18, 2011

Then sometimes it resembles a quid pro quo type of environment. I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. I’ll promote your stuff you promote mine.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

AUGUST 5, 2010

He goes on to tell me that the agency told him that social media is not effective and pretty much a flash in the pan type of thing. Before I cut to the chase, the agency is a major player in Pittsburgh but by no means a social media player. This may help with what he said next.

Social Media 156

Social Media Conversation Meeting Types 156

Direct Marketing Observations

JANUARY 17, 2012

It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time. There might be the sense of obligation to participate.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

JULY 12, 2010

If you were acquiring and vetting followers and following people with just a modicum of organic effort and due diligence-by the time you got to 2500 followers, your tweets would be in some type of proportion to those numbers- i.e. 2500 followers- following 2500 and < > =4100 tweets. What types of lists are they on?

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

MAY 5, 2016

What you need to understand is that you may never have to worry about these types of issues but if and when it happens, you’re not in the dark as a coach or as an administrator. The real question really comes down to this: What are you going to do when it happens?

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

What you need to understand is that you may never have to worry about these types of issues but if and when it happens, you’re not in the dark as a coach or as an administrator. The real question really comes down to this: What are you going to do when it happens?

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 13, 2022

They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Social and search are inextricably joined at the hip.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

SEPTEMBER 4, 2015

It gave me insight into the massive intelligence of the types of people that used it, who were willing to take the time, to help you and not necessarily want anything in return; and it also was a quick ad hoc form of getting some professional guidance on certain aspects of things I was not proficient on.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

APRIL 19, 2010

Make sure you have already typed in a search term and then see what happens. Google Replay. To check out this feature, do the following: Go to the Google homepage, click on the show options link, and then click on updates. A waterfall of real time data coming from Twitter. Time elapsed: 30 seconds. based on your choice of query or topic.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

NOVEMBER 16, 2010

In social media, Engagement should be better defined with some type of actionable, measureable outcome. The passenger here’s the message, reads the magazine, sees the tweet and views the video, and does nothing. Were they engaged? I think sometimes we confuse social media impressions as a KPI.

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

SEPTEMBER 30, 2014

companies can’t really keep the lights on without this type of quantifiable data. For a lot of large companies and even the small ones, it’s all about measuring the impact of their efforts, right? Whether it is sales, leads, deals closed, online orders or prospects identified etc.,

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JANUARY 29, 2010

Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So I have to ask you, Do you have client meetings like this? Where you ask all or parts of the bulleted questions and conversations below? OK, so lets talk about your business objectives. What are they?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JANUARY 31, 2018

If we can’t get comfortable with a firm definition of engagement where the only thing that matters is, if there is some type of conversion behind it, then we need to at least get a better idea of who our followers are; or who is most engaged with our stuff. Social media marketer doesn’t mean social media analytics guru.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. We’re either creating it or consuming it. There’s no in between here on the interwebz. With that said, lets look at what you might have missed over the past week. Find out how visible it is on the social web- How Sociable.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

JANUARY 3, 2011

Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. At first, he thought he was joking.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

AUGUST 25, 2011

Digital for those that can’t disconnect, resembles some type of ambient ubiquity which they cannot separate themselves from for any extended period of time-like 2 days. Get a case of the DT’s? For some it’s possible, they can hop right off of the grid and shut it down no problem. But what if someone just disconnects.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

OCTOBER 25, 2010

My value for yours… In actuality, it’s still a “what’s in it for me&# yo type situation but you, the consumer, really have an advantage, you just don’t know it. Your takeaway? Value what you have as a consumer( your data) and leverage it-understand how important your data is to the brands that you like.

Data 143

Data Facebook Loyalty Social Networking 143

Direct Marketing Observations

NOVEMBER 17, 2011

But those types of posts were easy to write and easy to read. Remember the good ole days when we all used to bash the emergence of the snake oil folks -Whatever happened to those posts? Maybe a better questions is whatever happened to the social media snake oil folks? Home runs and link bait.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

APRIL 21, 2010

Throughout the 2 hour discussion I was amazed at what I heard but not surprised, and thus I jotted down some things. the big follow up question to this was, “Where are we supposed to go for that information and education?

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

JULY 6, 2010

This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. What if you’re boss said, “Pick one&# , and given that that’s a minor miracle he said that-which will give you the firm footing to do more later on down the line?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

OCTOBER 19, 2010

We talk or you hear all the time about C suite alignment in order to drive some type of momentum in rolling out social media, but has anyone ever explained or told you about the soft skills that are needed to get you over the top? What are those?

Skills 170

Skills Social Media Company Posterous 170