Twitter and YouTube - Social Media Informer

Old Spice takes social media marketing to another level

Direct Marketing Observations

JULY 14, 2010

The Old Spice Man shot YouTube videos in response to people’s Tweets. A Mashup of traditional media, YouTube and Twitter-Love it! Brilliant, real time, impactful, measurable, social media marketing. He’s done over a 100 thus far and the effect has been nothing short of Viral Nirvana. It’s brilliant.

Mashup

Mashup Social Media Marketing YouTube

Does Social Media Own You?

Direct Marketing Observations

MAY 13, 2011

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? I know it seems farfetched, but the point is, what would you do? And it’s simple really.

Social Media

Social Media YouTube Data Platform

The Problem with the Social Web

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “We have a Twitter account, follow us we may say something insightful&#. “View our Youtube videos and share them&#. But we weren’t competing for the same eyeballs and ears, so it didn’t matter.

Patterns

Patterns Hashtag Microsoft YouTube

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms. Rich stories.

Platform

Platform Social Media Drupal Open Source

Protecting Children from Social Media

Direct Marketing Observations

APRIL 19, 2010

Create video on YouTube. Comment on YouTube. Tweet on Twitter. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. We are, and even more importantly they are, in the digital age. Online Chat via AIM.

Social Media

Social Media Social Networking Education Guidelines

If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

JULY 6, 2010

Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer.

Social Media

Social Media Wiki Social Bookmarking Flickr

How are you going to monetize that?

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. Thus the expectations and assumptions would be “Well if it’s that easy to set up-it must be that easy to make it work…” Notice I said a presence.

Press Release

Press Release Social Media YouTube Video

Three Plateaus in Social Media

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1.

Social Media

Social Media Meeting YouTube LinkedIn

Sports and Social Media-What have We Learned?

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? How bout the YouTube video of athletes behaving badly?

Sports

Sports Social Media Policies Team

Sports and Social Media-What have We Learned?

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? How bout the YouTube video of athletes behaving badly?

Sports

Sports Social Media Policies Team

Why are companies allowing you to operate without a net in social media?

Direct Marketing Observations

JUNE 25, 2010

Six out of Ten are just creating Facebook, Youtube and Twitter profiles? I’m not sure who is at more fault here, the marketer or the company they work for? I would understand that a small number might not do this, but half? What’s the point? What’s up with HR?

Company

Company Social Media Study YouTube

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

JUNE 2, 2011

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. When social first came on the scene, the amount of networks were few and far between. Eventually more and more copycat type of networks emerged as the boom spread far and wide.

Social Media

Social Media MySpace Social Networking Mobile

On Dependence of 3rd Party Platforms and Leaving the Grid

Direct Marketing Observations

AUGUST 25, 2011

We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? We use Gmail to send email. We use Facebook to connect with our past. Without technology, how would we connect with people?

Platform

Platform Apple Microsoft Social Networking

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. Metas are your descriptors of you and your company.

Adwords

Adwords Tumblr Reputation YouTube

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn Tumblr Social Networking YouTube

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

MARCH 16, 2015

You can voice your displeasure immediately in 140 characters or less on Twitter. You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. You can write 1000 words diatribes praising or bashing a company.

Compete

Compete Sample Samples Focus Group

Should Everything be Free Online?

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous

Posterous Tumblr Flickr WordPress

What does Viral look like?

Direct Marketing Observations

MARCH 23, 2011

She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. No big deal right? Then something happened. The video went viral. Really viral. 38 Million Views.

YouTube

YouTube Trends Video Twitter

A Need to Redefine Brand Lift

Direct Marketing Observations

APRIL 13, 2012

Given its pure definition however, brand lift would or could always be loosely defined in the digital age as a percentage increase in followers on Twitter or Likes on Facebook, if it’s part of the marketing objective. Same with Twitter, Facebook, Youtube and traditional blogs.

Brands

Brands Metrics Survey Advertising

What or Who will Continue to Shape our Social Media World?

Direct Marketing Observations

SEPTEMBER 8, 2010

Video -The number of videos viewed on YouTube every day is 2 billion. Lady Gaga - 6,132,774 Twitter followers. She is the #1 person on Twitter. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. These are not in any particular order.

Social Media

Social Media Smart Phone Apple Video

Social Media Informer

Direct Marketing Observations

Old Spice takes social media marketing to another level

Does Social Media Own You?

Trending Sources

The Problem with the Social Web

Leverage Multi-Social Media Platforms to Tell Stories

Protecting Children from Social Media

If You Could Use Only One Social Media Solution, Which Would It Be?

How are you going to monetize that?

Three Plateaus in Social Media

Sports and Social Media-What have We Learned?

Sports and Social Media-What have We Learned?

Why are companies allowing you to operate without a net in social media?

Is Being Too Social Ruining Social Media?

On Dependence of 3rd Party Platforms and Leaving the Grid

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Ever Really Look at your Linkedin Contacts?

Why is the Customer Experience so Hard to Deliver On?

Should Everything be Free Online?

What does Viral look like?

A Need to Redefine Brand Lift

What or Who will Continue to Shape our Social Media World?

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