Direct Marketing Observations

JUNE 4, 2010

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today. Anyone want to start a wiki? I know there were a ton of other “social&# words that don’t mean the same thing as they used to that I did not mention.

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Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Show the benefits of why you need to join in. Find them.

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Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JULY 6, 2010

Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer.

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Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

FEBRUARY 25, 2010

Created Twitter account that results in10% CTR and 2-3% sales on all links. Created a blog that drives significant traffic and also ranks organically on first page of Google. Created Facebook Fan Page-nominal success but contributed to overall brand awareness. Responsible for online sales growth and higher average sales ever year except one.

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