Harp Interactive

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Social Media…for Small Businesses too!

Harp Interactive

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. There are also many management tools, widgets and aggregators available today to make these platforms more efficient and useful. But what about lesser known and smaller businesses?

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Social Media…for Small Businesses too!

Harp Interactive

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. There are also many management tools, widgets and aggregators available today to make these platforms more efficient and useful. But what about lesser known and smaller businesses?

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Check out Twitter as a way to show a company’s personality. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space. Consider a Lijit Wijit or other aggregator widget. Build community platforms around real communities of shared interest. Don’t fabricate this). Don’t NOT go.

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The truth in online health communities

Harp Interactive

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!