Dave Fleet

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Why Share of Voice is a Useless PR Metric

Dave Fleet

Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. You can follow him on Twitter at @theelusivefish.]. makers of fine hypothetical examples since 1912). What decision will this info drive?

Metrics 353
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A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. In fact, you can completely pare down the EC you so that it looks and feels more like a desktop widget – just content flowing in without workflow capabilities and so forth.

Radian6 268
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Facebook Strategies: Content Over Creative

Dave Fleet

In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. However, that kind of interaction isn’t sustainable from either side of the equation. The rise of spacial marketing. We need to post it at the right time, too.

Strategy 410