Webbiquity SMM

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2016

Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. 74% use LinkedIn, and 42% use Twitter. MediaPost ). MediaPost ). Iconsive ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter. The losers are those with abandoned blogs, silent Twitter accounts, orphaned Facebook pages. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” Improve your webinar presentations with a live audience. ” You have to ask for leads. ” Keep videos short.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

FEBRUARY 21, 2012

Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Follow them on Twitter. Case studies. Presentations. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 29, 2016

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2013

Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

AUGUST 2, 2010

Yet marketers recognize that high-engagement tactics (such as webinars) drive higher quality leads than do “promotional&# tactics such as incentives and limited-time discounts. Lead tracking metrics tend to favor last-click attribution and lead quantity over quality (which will hardly come as a shock to most b2b marketers).

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 15, 2013

” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 27, 2021

Twitter made a splash at SXSW in 2007 and began to grow rapidly. Instagram and Twitter empower anyone to be a photojournalist. Online events—webinars—started in 1996. Virtual event platforms evolved beyond webinars. B2B influencers are most active on LinkedIn and Twitter. Social Media Marketing Becomes a Thing.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

APRIL 23, 2013

.” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. Content Marketing: 3 tips for how to get started by MarketingSherpa.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. 55% access Twitter via a mobile device. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. 55% access Twitter via a mobile device. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 26, 2010

Sarah Hartshorn recommends Twitter for Pages, Page Maps, Eventbrite and other apps to help “dress up your Page and make it more interesting and fun for your ‘likers’ &#. 13 Facebook Page features that will make your day by Socialbrite. ** 5 stars. 4 Tips for B2B Marketing on Facebook by Mashable.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. And 73% of U.S. Fridays at 4 p.m.

Statistics 219

Statistics Research Social Media B2B 219