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5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II

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Twitter : Considering the high-volume, fast-paced nature of Twitter, it attracts a younger demographic. 88% of Twitter users are on mobile. By distributing YouTube videos on other popular media sites such as Facebook, Twitter, LinkedIn, StumbleUpon, and Reddit, your business exposure can instantly increase exponentially. Being on Social Media is a Must. Consumers Are Visual. Incorporating Images & Videos are a Must. Consumers Are Mobile. Having a Responsive Website is a Must. Consumers Are Hard To Reach. Paying for Exposure is a Must. Consumers Are Searching.

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5 Social Media & Digital Marketing “Must Haves” for 2016

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Considering that in 2015, nearly 52% of users spent a majority of their time using mobile apps like Facebook, Twitter , and social media based as well as business based apps, these numbers will only increase in 2016. With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Consumers Are Visual.

Does My Business Need to be on Twitter?

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As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Understanding Twitter: Best Ways to Tweet

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Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Understanding Twitter: Best Ways to Tweet

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Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Why Social Media Is So Important for Your Business in 2014

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Google+ only achieves 15% and Twitter 25%. LinkedIn  is still the   largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or Twitter.  That number for Twitter is 60% and for LinkedIn is 30%. Older user adoption   – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012.

Google+ for Your Business

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Like with Facebook and Twitter, remember to set aside a budget specifically intended for Google+ marketing costs. Like with Facebook  and Twitter, Google+ needs commitment in order to yield results. As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Remember that Google+ IS Google! Use it.

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How to Measure Social Media Success for Your Small Business

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Twitter Stats show a number of stats, including the mentions, follows, and unfollows, along with stats for each individual Tweet. You can measure a particular channel, like Facebook or Twitter. My clients frequently have customers tell them “I love your posts on Facebook” or “I came here because I follow you on Twitter”. Here are the top ones: 1. Email Collection. 6. Referrals.

Which Social Media Channels Should I Use For My Business?

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Twitter. Twitter is full of people with things to say, and you can listen! This Twitter is meant not so much for friends and family but for people you actually want to communicate with. Twitter has proved its worth in recent years as a  platform for breaking news. Note that LinkedIn is more serious in nature compared to Facebook and Twitter. Stick with it.

Best Tips for Successful Social Media and Digital Marketing in 2014

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To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Google+, Facebook, Pinterest — which helps expose your business to a new audience. No more separate silos. They Personal and Human. Litmus ). Google+.

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3 Super Quick Twitter Tips for Your Business

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Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! 1. Twitter views your tweet as conversational and only shows up on your stream, the stream of whoever you tweeted at, and those followers you both have in common. MAXIMIZE YOUR TWITTER BIO. Make sure your Twitter bio (i.e.

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Using Facebook Hashtags for Your #FacebookMarketing

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When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. If you are already using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s easy to migrate and use the same hashtags on Facebook.  You can use them anywhere.

Improve Your Marketing With Hashtags

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What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is the most popular means of categorizing content on social media. The proliferation of hashtags is truly incredible. RiteTag. Tagboard.

Twitter Update: Twitter Rolls Out New Profile Redesign

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Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note:  New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. Here are the changes and details you need to know to make  your new Twitter Page dazzling: 1.

Top Marketing Trends for 2013

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You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost.

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Social Media for Your Business: Quality Over Quantity

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On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost. These three actions create stories on Facebook, Twitter and other channels, and create opportunities for your posts to get greater reach. We all want to see our followers on social media skyrocket in numbers. Relax. Take a deep breath. You This is KEY.

Is it Time to Re-Think Your Social Media?

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Is your Twitter following increasing every day? Marketing Social Media for Business Social Media Marketing Tips Facebook integrated marketing Linkedin marketing for small business marketing strategy social media Twitter YouTube It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are you getting comments on your blog?

8 Marketing Trends to Implement in Your 2012 Marketing Plan

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With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. What a year was 2011 for social media and marketing! Be real.

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Social Media News & Updates: September

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SlideShare Introduces Animated GIF Feature : Make your slides a little more lively with ”GifDeck”, this new tool converts your S lideShare into an animated GIF , and you can embed the GIF in an email, blog post or post it to Twitter. Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. Pretty cool and useful!

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Video Marketing For Your Business

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Twitter 30-second videos  and Promoted Video ads. This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Vimeo.

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4 Ways to Make Sure You Always Have Something to Say Online

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Hashtags: It used to be that #hashtags were used almost exclusively on Twitter. It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable? The problem usually starts before you begin publishing content online. But that’s like hopping into a car and expecting to drive forever.

What Grandma Can Teach You About Social Media Marketing

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Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Another example: Don’t send an automated response to new followers on Twitter. My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. It makes a huge difference. Be accurate.

A Mobile Website is Key for Business in 2015

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Follow Nick on Twitter  @NickARojas ). Mobile usage is at an all-time high ! In In 2014, US adults spent  23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Check this out: 11 Stats Why You Should Care About Mobile Web Performance !

6 Ways to Measure Social Media

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Marketing Social Media Marketing Facebook integrated marketing marketing for small business marketing strategy measuring social media social media social media measurement social media ROI tracking social media TwitterMeasuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. Read the full blog here.

Social Media Updates: May

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All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! Twitter. Twitter Removes URLs and Photos from 14-Character Count:  Finally! Great news for marketers looking for better ways to express themselves on Twitter. Test your custom images in a variety of sizes in Twitter. Facebook.

Twitter Basics: How To Get Started On Twitter For Business

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What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information. Twitter is a marathon, not a sprint. Branding.

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22 Simple Tips to Grow Your Email List Organically

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While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Twitter: 140 million tweets per day. These names have more weight than a Facebook “like” or a Twitter follower, they are the most qualified, targeted leads that you are going to get!

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4 Ways to Make Sure You Always Have Something to Say Online

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Hashtags: It used to be that #hashtags were used almost exclusively on Twitter. It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away.

Outsourcing Social Media Management

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Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter !  This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Thank You, Tom. coming from you). Joe the employee.

Social Media Updates: September

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Twitter. Twitter Removes Share Counts and Redesigns Its Buttons : Twitter has redesigned Tweet and Follow buttons and is dropping the share count – the displayed number of times a tweet has been shared – sometime in October. With Canva you can produce fabulous image-rich content for your social media profiles in minutes: Facebook and Twitter timeline covers.

Social Media Updates: July

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Twitter. New Twitter Dashboard:  This powerful new tool is designed to help brands connect with their audiences. Twitter Dashboard is a free app that makes it easy to manage your business on Twitter. Periscope Live Button on Mobile Twitter Apps :  If you’re ready to go live with Periscope,  Twitter has you covered. Facebook. Bottom Line: . Google.

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Make Your Online Content Sharable! Best Plugins & Widgets (Free)

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Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons TwitterFor an SMB, creating good, valuable content takes a lot of sweat, right? know.  So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content!  Its social media marketing.

5 Tips for Creating Quality Social Media Content

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Every time your content is liked on Facebook, tweeted on Twitter, +1′ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization. There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. This should be among your top marketing objectives.

Claim a Vanity URL for Your Social Media Profiles

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Don’t hesitate – learn how to claim your vanity URLs for Facebook, LinkedIn and Twitter today. Facebook LinkedIn Marketing Optimization Social Media Marketing Tips Facebook URL Facebook username Linkedin marketing for small business marketing strategy social media Twitter Vanity URLA vanity URL is a short, unique user name. So the URL for my Facebook Page is now [link]. Yasmin.

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Social Media Updates: March

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Twitter has  toyed with a formula  to surface the most relevant tweets first — and it has allowed the service to  sell prime timeline real estate to advertisers. March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook. Pinterest. Keyword targeting. Instagram.

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Social Media News & Updates: February

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TWITTER: Enhanced Ad Options – Quick Promote. You can now capture, edit and share videos of up to 30 seconds right from your Twitter app. Twitter Twitter for iPhone users will be able to upload videos from the camera roll as well (a feature that will be available on Android app soon). Can you believe it’s March already? FABULOUS!! Really handy! Product Ads. Mobile Video.

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How to Get More People to Read Your Tweets and Get More Retweets!

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Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. Twitter says it expects to add 26 million active users by the end of the. Social Media Marketing Tips Twitter Getting ReTweets hashtags marketing for small business more retweets Retweets social media Twitter directories twitter marketing twitter networking twitter tips WefollowIn 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day.  

Social Media Updates: July

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Twitter. New Twitter Ads Companion :  Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool. Twitter Removes Background Wallpaper From User Home Pages : Twitter recently made background images from Home and Notifications timelines available only to logged-in users to present a cleaner, more unified look to new users. Linkedin. YouTube.

Top Marketing Trends for 2013

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You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost.

Social Media Content Calendar is Key for Consistent Posting

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Facebook Marketing Social Media Marketing Tips Twitter content calendar template Facebook content Facebook insights social media social media content social media content calendar social media content plan social media content strategy Social Media Management Social Media Monitoring social media strategy Twitter contentThis is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. We always.