3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Follow him on Twitter and LinkedIn. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. 66% of employers say they checked Facebook, and 54% say they checked Twitter. 435,000 tweets every minute on Twitter. Guest post by Josh Wardini. Social Media Is The New Newspaper. It is.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. Blog comments. Tweets very regularly.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). 62% use Twitter to build relationships.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. Now—how you attract and retain a large audience? Simple—but not easy. Email?
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Yet just 8% of Fortune 500 CEOs have a Facebook account–a lower adoption level than American grandparents. • Twitter can’t get no respect. Twitter Facts and Stats. Image credit: The Wonder of Tech.
20 Expert LinkedIn Guides
JULY 7, 2014
Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M. ClickZ ).
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
She also hosts the highly popular weekly Viral Content Buzz Twitter chat. If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Perhaps you’d look at existing “top” lists from other sites. But—what if you had to answer on the spot? Meghan M.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” LinkedIn alone accounts for more than half of all social B2B website visits, and Twitter nearly a third.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you. Hashtags are very important on Twitter but can’t contain spaces.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
It scans whatever networks you connect it to (LinkedIn, email, Twitter, etc.), and highlights those you have the strongest relationships with and who might be worth a bit more effort. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.
23 Outstanding Social PR Guides
JULY 22, 2014
How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Chelsea Adams details half-a-dozen techniques for identifying influencers in any market segment or topic area, from checking out who speaks frequently at relevant industry conferences to finding authors on Amazon.com (“Are they on Twitter? Image credit: PRNews. The world has changed.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Companies can use this to promote the event, post updates, and respond to inquiries. • Two of the best ways to use Twitter for event marketing are to create an events-specific hashtag, and provide a pre-crafted tweet for attendees to send out upon registering. Keep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Guest post by Dave Landry. Nothing promotes event marketing as well as social media.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
People expect to hear back from the brands they interact with on Twitter and other social networks. And when they report a problem or issue, they expect to hear back quickly: 53% of consumers on Twitter expect a response within the hour. More than 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53% want a response within the hour.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task? Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. Data Management.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
The content strategy here started with that big idea, then led to streams of posts exploring individual elements of the model in more detail; for example, from the social presence pillar to the basics of b2b social media strategy , to research about social networks , then finally to highly granular topics like expert Twitter tips. So—creating a content marketing strategy is vital.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. 77 of the Fortune Global 100 companies have at least one official corporate Twitter account. Twitter Statistics and Facts. Forbes ). 8.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts by leaderswest. ” phase. 90% of Inc.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. 81% of these firms use LinkedIn, compared to 67% on both Facebook and Twitter.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Adam T.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” Image credit: Buddy Media.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
Does your B2C demographic hang out on Twitter, Facebook, Reddit, and/or Pinterest? Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. And blogging makes Twitter use much more successful. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc. Ownership.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. The Web Presence Optimization Cycle [INFOGRAPHIC] by All Twitter. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. What role does email play in extending online visibility?
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.