The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
Twitter Facebook Google+ LinkedIn The Three Word Shortcut to Great Influencer Relations. There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. And maybe some of them even buy stuff.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Really, it’s brilliant.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
You can connect with her via Twitter. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. family member or friend who is impacted by the disease or circumstance.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Automated responses, particularly on Twitter are quite common, though not always accurate. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously. Followerwonk is a Twitter analytics tool. It analyzes your Twitter account to give you a host of useful insights which tell you how your Twitter marketing efforts are paying off.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Connect with him on Twitter. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. But wait. The answer is no.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Here’s the thing: much like Twitter from way back when, Snapchat can’t be ignored. Guest Post by Matt LaCasse. It’s fun to use. How cheap?
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. My point is this: If social media has zero effect on drawing eyeballs to their shows, why are the networks (NBC included) so intent on promoting them on Twitter, Facebook, Instagram, etc.?
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. That’s one of the primary reasons my #measurePR Twitter chat has lasted so long. I try really hard to listen to what people are asking for, and then create a platform for experts to answer their questions. You know… the “old” days, back when we didn’t have social media. Listen.
Mind the Most Important Influencer: You
APRIL 27, 2016
Learn more about KEENAN PR ’s workshops and coaching or follow her on Twitter. Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. How We Get In Our Own Way. self-comparison. What a jerk! worry.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Connect with her on Twitter. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas.
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
Irreverent humor has its place in many parts of our society – backyard barbecues, comedy clubs, people you may follow on Twitter, and late night television shows. For the backyard barbecue and Twitter, well, you’re on your own. Connect with him on Twitter. Guest Post by Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. What about B2B?
3 Reasons the AMEC International Summit in London Rocked
JUNE 17, 2016
Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. Communicators struggle with the same issues regardless of geography.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
You can find Rob on Twitter , LinkedIn and his blog. Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1. Surprise me. The reader’s the hero.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
You can connect with her on Twitter. . Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. It’s about two-way communication. PR is… connections.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
Twitter chats. The trend of Twitter chats is catching on in India. An interesting example: a Google Twitter chat that invited entries to share an app idea for the Prime Minister’s office. million impressions on Twitter. Similar Twitter chat models are being adapted by various companies in India to discuss topical trends in the industry. In closing.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
You just have to find it. 3. “I want to learn how to use Twitter to engage better with reporters.”. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. And, by the way, “social PR” is not simply about pitching reporters via Twitter. So if that’s all you’re using Twitter for, you’re missing out. 4. This is true. are for.
An Unkindness of Ravens: Thoughts on Twitter Communication
SEPTEMBER 4, 2013
Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. Finch-Pie. I get a huge amount of great info from Twitter, but I don’t always start conversations with the curators; when I do initiate chats, it often involves words like “lovely.”
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to. Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight. If you do know them, well then, leave them a pat on the back below! measurepr.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” while back, I was scanning a few newspapers at work, and saw that in one such outlet, the journalist’s byline was followed by his/her Twitter handle.
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
Twitter Google+ LinkedIn Thought Leadership: Wise Thoughts from Wide Experience. The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. As communication professionals, we enjoy what I believe is an advantage in this area.
What’s On the New Multimedia Cart?
NOVEMBER 4, 2015
Come to think of it, Twitter is a good place to start. Twitter Facebook Google+ LinkedIn What’s On the New Multimedia Cart? I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart. Video to go.
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Twitter Facebook Google+ LinkedIn New Year Resolutions for the Social PR Pro. I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. 27, 2015). Years?
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up. The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Do nothing.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
This is the one who “hangs their hat, and their clients, on a one-prong solution, such as SEO or Twitter, or Instagram.” Twitter Facebook Google+ LinkedIn The 15 Types of Social Media Know-It-All. It’s one thing to educate yourself, including on social media. Education is a good thing. That’s a very real danger, in this day and age. Ah, don’t we know it. But
State of Crisis Communications and Social Media from a Professor’s Perspective
SEPTEMBER 16, 2015
We have seen this in many different cases involving false rumors , unconfirmed information going viral ( Bangkok Bombings ), cyber attacks ( US State Department Twitter account and attacks on brands like Target ), hacks to website data and users ( Ashley Madison ), and using social media to create terror online and targeted to users for their view ( Virginia TV shootings ).
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
As soon as Caitlin’s Vanity Fair cover was published and her new Twitter account, @Caitlyn_Jenner , was launched, GLAAD released an updated tip sheet for journalists. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook). What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. It’s true, ask Geoff Livingston. Yes, Us.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. I did this last month for my class due to a snow storm we had in Louisville, and it went very well. 3. Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Providing feedback in a visual way.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
Twitter Facebook Google+ LinkedIn Social Sharing: What Makes It Tick? At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. ” There are tons and tons of quality content out there. Why me? Why do you choose to share my content almost every day?
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely.
My Oscar Moment: the 2015 Matrix Awards
MAY 15, 2015
That’s how I got involved with measurement, that’s how I got into social media (I’ve told you how much I detested Twitter when it first came out , haven’t I?), and that is how I come to be living this extremely blessed life that I have – for which I am so very, very grateful. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. Chapter, presented me with the 2015 Matrix Award. Deborah Tannen.
5 Ways to Measure Agency Operations
JULY 20, 2016
Twitter Facebook Google+ LinkedIn 5 Ways to Measure Agency Operations. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work.
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
Twitter Facebook Google+ LinkedIn Getting Started With Influencer Marketing? If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Everyone and their brother is jumping on that bandwagon. So it’s very interesting to watch the developments in the space. You can’t escape!
What a Duck Can Do For “Social” Media Relations
MAY 27, 2016
Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox. Allow me to present a case study, and you decide if my theory is valid. Help a Child.”
The Pros and Cons of Becoming a Thought Leader
MAY 27, 2015
You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time. Connect with her on Twitter. Guest Post by C.A. Newberry. Shall we label you a “thought leader?” ” Nope, not happening. Sorry. What makes a thought leader?