Storytelling, PR, and Measurement
NOVEMBER 9, 2016
You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! No kidding! Storytelling, PR, and Measurement.
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. My point is this: If social media has zero effect on drawing eyeballs to their shows, why are the networks (NBC included) so intent on promoting them on Twitter, Facebook, Instagram, etc.?
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Like I said on Twitter, it was like the baby was finally born! Twitter Facebook Google+ LinkedIn 4 Ways To Put a Little Love In Your PR. Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. ” I’ve been thinking about this quite a bit. How do we leverage social media and social technologies to “ put a little love in your heart ”? Or They used CalReply.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Automated responses, particularly on Twitter are quite common, though not always accurate. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously. Followerwonk is a Twitter analytics tool. It analyzes your Twitter account to give you a host of useful insights which tell you how your Twitter marketing efforts are paying off.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
Twitter Facebook Google+ LinkedIn The Three Word Shortcut to Great Influencer Relations. There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. And maybe some of them even buy stuff.
An Unkindness of Ravens: Thoughts on Twitter Communication
SEPTEMBER 4, 2013
Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. Finch-Pie. I get a huge amount of great info from Twitter, but I don’t always start conversations with the curators; when I do initiate chats, it often involves words like “lovely.”
On Women’s Equality Day, Be the Change You Want to See
AUGUST 26, 2016
Twitter Facebook Google+ LinkedIn On Women’s Equality Day, Be the Change You Want to See. Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. Equal Pay Day. Here in the U.S., In 2016, that date was April 12. In 2017, it will be April 4. So, much like the U.K. Don’t just call it a day.
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.
A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open
NOVEMBER 18, 2016
Twitter Facebook Google+ LinkedIn A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open. Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? months? years? Because “life” happens. Sign up here.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Connect with him on Twitter. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. But wait. The answer is no.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
You can connect with her via Twitter. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. family member or friend who is impacted by the disease or circumstance.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook). What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. It’s true, ask Geoff Livingston. Yes, Us.
#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza
OCTOBER 5, 2016
The next #measurePR Twitter chat will be held on Thursday, October 13th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk and RSVP to our Facebook event. Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. measurePR. Ready?
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
In the next year, I’ll probably meet a Gen Z-er who’s a member of PRSSA during a Twitter chat, and who thinks that he or she has the best ideas ever. Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M.
#SocialPR Spotlight: Corina Manea
AUGUST 22, 2016
Learn more about, and talk to, Corina on her site , Twitter , or LinkedIn. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Corina Manea. This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. Corina was literally Virtuoso #2, and has been steadily building a business as – what else?
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
As soon as Caitlin’s Vanity Fair cover was published and her new Twitter account, @Caitlyn_Jenner , was launched, GLAAD released an updated tip sheet for journalists. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Twitter Facebook Google+ LinkedIn New Year Resolutions for the Social PR Pro. I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. 27, 2015). Years?
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Connect with her on Twitter. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” while back, I was scanning a few newspapers at work, and saw that in one such outlet, the journalist’s byline was followed by his/her Twitter handle.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
You can connect with her on Twitter. . Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. It’s about two-way communication. PR is… connections.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
You can find Rob on Twitter , LinkedIn and his blog. Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1. Surprise me. The reader’s the hero.
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up. The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Do nothing.
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
Twitter Google+ LinkedIn Thought Leadership: Wise Thoughts from Wide Experience. The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. As communication professionals, we enjoy what I believe is an advantage in this area.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Feel free to connect with him on LinkedIn or @danfarkas on Twitter. . Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count.
#SocialPR Spotlight: Dinean Robinson
OCTOBER 24, 2016
You can learn more about and talk to Dinean via her Twitter , Facebook and LinkedIn. . Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dinean Robinson. This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. Introduce yourself – who are you and what do you do? . My name is Dinean Robinson, and I’m a Jersey girl born and raised.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
You just have to find it. 3. “I want to learn how to use Twitter to engage better with reporters.”. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. And, by the way, “social PR” is not simply about pitching reporters via Twitter. So if that’s all you’re using Twitter for, you’re missing out. 4. This is true. are for.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
Twitter chats. The trend of Twitter chats is catching on in India. An interesting example: a Google Twitter chat that invited entries to share an app idea for the Prime Minister’s office. million impressions on Twitter. Similar Twitter chat models are being adapted by various companies in India to discuss topical trends in the industry. In closing.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Really, it’s brilliant.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to. Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight. If you do know them, well then, leave them a pat on the back below! measurepr.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. “If you can’t measure it, you can’t manage it.” Peter Drucker. From a big picture perspective, most of us believe that we can measure almost anything. measurepr. modified).
How NOT to Run Your Social Media
JUNE 25, 2014
Client Relations Guest Posts Social Media Twitter effective social campaigns Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
This is the one who “hangs their hat, and their clients, on a one-prong solution, such as SEO or Twitter, or Instagram.” Twitter Facebook Google+ LinkedIn The 15 Types of Social Media Know-It-All. It’s one thing to educate yourself, including on social media. Education is a good thing. That’s a very real danger, in this day and age. Ah, don’t we know it. But
Mind the Most Important Influencer: You
APRIL 27, 2016
Learn more about KEENAN PR ’s workshops and coaching or follow her on Twitter. Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. How We Get In Our Own Way. self-comparison. What a jerk! worry.
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
Still measuring your company’s “likes” on Facebook and followers on Twitter? From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Connect with him on Twitter. Let’s get this out of the way right now: I’m no math whiz. measure.
What’s PR En Route to in 2015? PRTech
DECEMBER 12, 2014
Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? promises to do. Here’s what she said: 1. The AVEs). And why?
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Connect with her on Twitter and LinkedIn. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely.
5 Characteristics of Social PR Superheroes
DECEMBER 4, 2015
Twitter Facebook Google+ LinkedIn 5 Characteristics of Social PR Superheroes. Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. And we PR pros are just as likely to do this as anyone else. That takes smart listening. And that’s what Social PR superheroes know, and do. 2.
Getting to the Bottom of Metrics that Matter: Part 2
JULY 29, 2016
Twitter Facebook Google+ LinkedIn Getting to the Bottom of Metrics that Matter: Part 2. Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Dude’s boss wants AVEs. Dude ” So what does Dude do?