Twitter and Television: A Match Made In Heaven
JULY 23, 2014
My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. My point is this: If social media has zero effect on drawing eyeballs to their shows, why are the networks (NBC included) so intent on promoting them on Twitter, Facebook, Instagram, etc.?
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.
On Women’s Equality Day, Be the Change You Want to See
AUGUST 26, 2016
Twitter Facebook Google+ LinkedIn On Women’s Equality Day, Be the Change You Want to See. Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. Equal Pay Day. Here in the U.S., In 2016, that date was April 12. In 2017, it will be April 4. So, much like the U.K. Don’t just call it a day.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Like I said on Twitter, it was like the baby was finally born! Twitter Facebook Google+ LinkedIn 4 Ways To Put a Little Love In Your PR. Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. ” I’ve been thinking about this quite a bit. How do we leverage social media and social technologies to “ put a little love in your heart ”? Or They used CalReply.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. That’s one of the primary reasons my #measurePR Twitter chat has lasted so long. I try really hard to listen to what people are asking for, and then create a platform for experts to answer their questions. You know… the “old” days, back when we didn’t have social media. Listen.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Feel free to connect with him on LinkedIn or @danfarkas on Twitter. . Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count.
An Unkindness of Ravens: Thoughts on Twitter Communication
SEPTEMBER 4, 2013
Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. Finch-Pie. I get a huge amount of great info from Twitter, but I don’t always start conversations with the curators; when I do initiate chats, it often involves words like “lovely.”
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
You can connect with her via Twitter. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. family member or friend who is impacted by the disease or circumstance.
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
In the next year, I’ll probably meet a Gen Z-er who’s a member of PRSSA during a Twitter chat, and who thinks that he or she has the best ideas ever. Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M.
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook). What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. It’s true, ask Geoff Livingston. Yes, Us.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Really, it’s brilliant.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Connect with her on Twitter. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas.
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Twitter Facebook Google+ LinkedIn New Year Resolutions for the Social PR Pro. I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. 27, 2015). Years?
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
As soon as Caitlin’s Vanity Fair cover was published and her new Twitter account, @Caitlyn_Jenner , was launched, GLAAD released an updated tip sheet for journalists. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Connect with him on Twitter. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. But wait. The answer is no.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
You can connect with her on Twitter. . Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. It’s about two-way communication. PR is… connections.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
You can find Rob on Twitter , LinkedIn and his blog. Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1. Surprise me. The reader’s the hero.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” while back, I was scanning a few newspapers at work, and saw that in one such outlet, the journalist’s byline was followed by his/her Twitter handle.
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up. The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Do nothing.
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
Twitter Google+ LinkedIn Thought Leadership: Wise Thoughts from Wide Experience. The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. As communication professionals, we enjoy what I believe is an advantage in this area.
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
Still measuring your company’s “likes” on Facebook and followers on Twitter? From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Connect with him on Twitter. Let’s get this out of the way right now: I’m no math whiz. measure.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
Twitter chats. The trend of Twitter chats is catching on in India. An interesting example: a Google Twitter chat that invited entries to share an app idea for the Prime Minister’s office. million impressions on Twitter. Similar Twitter chat models are being adapted by various companies in India to discuss topical trends in the industry. In closing.
Getting to the Bottom of Metrics that Matter: Part 2
JULY 29, 2016
Twitter Facebook Google+ LinkedIn Getting to the Bottom of Metrics that Matter: Part 2. Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Dude’s boss wants AVEs. Dude ” So what does Dude do?
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
You just have to find it. 3. “I want to learn how to use Twitter to engage better with reporters.”. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. And, by the way, “social PR” is not simply about pitching reporters via Twitter. So if that’s all you’re using Twitter for, you’re missing out. 4. This is true. are for.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to. Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight. If you do know them, well then, leave them a pat on the back below! measurepr.
Mind the Most Important Influencer: You
APRIL 27, 2016
Learn more about KEENAN PR ’s workshops and coaching or follow her on Twitter. Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. How We Get In Our Own Way. self-comparison. What a jerk! worry.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. “If you can’t measure it, you can’t manage it.” Peter Drucker. From a big picture perspective, most of us believe that we can measure almost anything. measurepr. modified).
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Here’s the thing: much like Twitter from way back when, Snapchat can’t be ignored. Guest Post by Matt LaCasse. It’s fun to use. How cheap?
How NOT to Run Your Social Media
JUNE 25, 2014
Client Relations Guest Posts Social Media Twitter effective social campaigns Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
This is the one who “hangs their hat, and their clients, on a one-prong solution, such as SEO or Twitter, or Instagram.” Twitter Facebook Google+ LinkedIn The 15 Types of Social Media Know-It-All. It’s one thing to educate yourself, including on social media. Education is a good thing. That’s a very real danger, in this day and age. Ah, don’t we know it. But
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Connect with her on Twitter and LinkedIn. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If
5 Characteristics of Social PR Superheroes
DECEMBER 4, 2015
Twitter Facebook Google+ LinkedIn 5 Characteristics of Social PR Superheroes. Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. And we PR pros are just as likely to do this as anyone else. That takes smart listening. And that’s what Social PR superheroes know, and do. 2.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. I did this last month for my class due to a snow storm we had in Louisville, and it went very well. 3. Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Providing feedback in a visual way.
What’s PR En Route to in 2015? PRTech
DECEMBER 12, 2014
Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? promises to do. Here’s what she said: 1. The AVEs). And why?
3 Reasons the AMEC International Summit in London Rocked
JUNE 17, 2016
Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. Communicators struggle with the same issues regardless of geography.
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
Twitter Facebook Google+ LinkedIn Social Sharing: What Makes It Tick? At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. ” There are tons and tons of quality content out there. Why me? Why do you choose to share my content almost every day?
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook. For example, you know how, a while back, I used to say “ good morning ” on Twitter every day? etc. 4.
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful President/CEO BallywhoSocial. Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”.