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Twitter and Television: A Match Made In Heaven

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My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. My point is this: If social media has zero effect on drawing eyeballs to their shows, why are the networks (NBC included) so intent on promoting them on Twitter, Facebook, Instagram, etc.?

How To Use Twitter For PR

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When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.

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Storytelling, PR, and Measurement

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You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! No kidding! Storytelling, PR, and Measurement.

4 Ways To Put a Little Love In Your PR

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Like I said on Twitter, it was like the baby was finally born! Twitter Facebook Google+ LinkedIn 4 Ways To Put a Little Love In Your PR. Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. ” I’ve been thinking about this quite a bit. How do we leverage social media and social technologies to “ put a little love in your heart ”? Or They used CalReply.

Improved Social PR via the Employee Advocacy Route

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On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. satisfaction (cont) #PRprochat. Shonali Burke (@shonali) July 10, 2014. How does it figure in PR?

18 Tweetable Twitter Tips for Newbies

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For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.

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The Three Word Shortcut to Great Influencer Relations

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Twitter Facebook Google+ LinkedIn The Three Word Shortcut to Great Influencer Relations. There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. And maybe some of them even buy stuff.

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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In the next year, I’ll probably meet a Gen Z-er who’s a member of PRSSA during a Twitter chat, and who thinks that he or she has the best ideas ever. Guest Post by Emma Hawes. Fair Warning:  This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M.

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#SocialPR Spotlight: Laura Kaslow

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You can learn more about and talk to Laura via  Twitter  and LinkedIn. . Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Laura Kaslow. Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. So believe me, to get to know her really is a treat! Why do you care about Social PR? PR is all about relationships.

On Women’s Equality Day, Be the Change You Want to See

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Twitter Facebook Google+ LinkedIn On Women’s Equality Day, Be the Change You Want to See. Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. Equal Pay Day. Here in the U.S., In 2016, that date was April 12. In 2017, it will be April 4. So, much like the U.K. Don’t just call it a day.

Announcing: Simple Yet Smart PR Measurement (ebook)

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Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook). What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. It’s true, ask Geoff Livingston. Yes, Us.

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Influence your PR campaign with Influencer Marketing

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Connect with him on Twitter. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. But wait. The answer is no.

A Little Bit of Conversation. A Lot More Insights.

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Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there. Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We We sift through reports like we’re mining for gold. and dig deeper.

It’s 2015 and #PRDiversity Is Still An Issue

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As soon as Caitlin’s Vanity Fair cover was published and her new Twitter account, @Caitlyn_Jenner , was launched, GLAAD released an updated tip sheet for journalists. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

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You can connect with her via Twitter. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. family member or friend who is impacted by the disease or circumstance.

Elevator Pitch or Twitter Pitch?

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While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” while back, I was scanning a few newspapers at work, and saw that in  one such outlet,  the journalist’s byline was followed by his/her Twitter handle.

New Year Resolutions for the Social PR Pro

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Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Twitter Facebook Google+ LinkedIn New Year Resolutions for the Social PR Pro. I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. 27, 2015). Years?

4 Ways PR Is More Than Media Relations

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You can connect with her on Twitter. . Guest Post by  Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. It’s about two-way communication. PR is… connections.

What Would You Do If You Weren’t Afraid?

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Connect with her on Twitter. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate  International Women’s Day  and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas.

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Draw Me a Story: Six Storytelling Lessons From Cartooning

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You can find Rob on Twitter , LinkedIn  and his blog. Guest Post by  Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1. Surprise me. The reader’s the hero.

Digital Crisis Communications: When to Shut Up

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Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up. The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Do nothing.

Thought Leadership: Wise Thoughts from Wide Experience

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Twitter Google+ LinkedIn Thought Leadership: Wise Thoughts from Wide Experience. The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. As communication professionals, we enjoy what I believe is an advantage in this area.

#SocialPR Spotlight: Corina Manea

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Learn more about, and talk to, Corina on her site , Twitter , or LinkedIn. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Corina Manea. This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. Corina was literally Virtuoso #2, and has been steadily building a business as – what else?

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

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The next #measurePR Twitter chat will be held on Thursday, October 13th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk and RSVP to our Facebook event. Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. measurePR. Ready?

Seven Frequently Asked Questions on Social PR Strategy

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You just have to find it. 3. “I want to learn how to use Twitter to engage better with reporters.”. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. And, by the way, “social PR” is not simply about pitching reporters via Twitter. So if that’s all you’re using Twitter for, you’re missing out. 4. This is true. are for.

The Continuing Evolution of the Indian PR Landscape

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Twitter chats. The trend of Twitter chats is catching on in India. An interesting example: a Google Twitter chat that invited entries to share an app idea for the Prime Minister’s office. million impressions on Twitter. Similar Twitter chat models are being adapted by various companies in India to discuss topical trends in the industry. In closing.

Monday Roundup: With Love, the Social Media Spotlight

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If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to. Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight. If you do know them, well then, leave them a pat on the back below! measurepr.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

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Feel free to connect with him on LinkedIn or @danfarkas on Twitter. . Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count.

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How to Develop Meaningful PR Measurement

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You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. “If you can’t measure it, you can’t manage it.” Peter Drucker. From a big picture perspective, most of us believe that we can measure almost anything. measurepr. modified).

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How NOT to Run Your Social Media

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Client Relations Guest Posts Social Media Twitter effective social campaigns Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

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Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Really, it’s brilliant.

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

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Twitter Facebook Google+ LinkedIn A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open. Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? months? years? Because “life” happens. Sign up here.

The 15 Types of Social Media Know-It-All

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This is the one who “hangs their hat, and their clients, on a one-prong solution, such as SEO or Twitter, or Instagram.” Twitter Facebook Google+ LinkedIn The 15 Types of Social Media Know-It-All. It’s one thing to educate yourself, including on social media. Education is a good thing. That’s a very real danger, in this day and age. Ah, don’t we know it. But

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What’s PR En Route to in 2015? PRTech

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Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? promises to do. Here’s what she said: 1. The AVEs). And why?

#SocialPR Spotlight: Dinean Robinson

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You can learn more about and talk to Dinean via her Twitter , Facebook and LinkedIn. . Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dinean Robinson. This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. Introduce yourself – who are you and what do you do? . My name is Dinean Robinson, and I’m a Jersey girl born and raised.

Is it Shortsighted Not to Host Your Own Blog?

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Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely.

Mind the Most Important Influencer: You

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Learn more about KEENAN PR ’s workshops and coaching or follow her on Twitter. Guest Post by  Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. How We Get In Our Own Way. self-comparison. What a jerk! worry.

6 Resources That Will Make You a Better Storyteller

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Connect with her on Twitter  and LinkedIn. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If

5 Characteristics of Social PR Superheroes

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Twitter Facebook Google+ LinkedIn 5 Characteristics of Social PR Superheroes. Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. And we PR pros are just as likely to do this as anyone else. That takes smart listening. And that’s what Social PR superheroes know, and do. 2.

Social Sharing: What Makes It Tick?

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Twitter Facebook Google+ LinkedIn Social Sharing: What Makes It Tick? At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. ” There are tons and tons of quality content out there. Why me? Why do you choose to share my content almost every day?