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JUNE 1, 2010 [Twitter] How To Develop a Social Media Strategy: A Roadmap for Integration
This is the place to identify specific tactics i.e. a Facebook page, a blog, a branded community, an ambassador program for influential bloggers, a Twitter profile, Foursquare loyalty program, etc. The problem with any new function in a business is deciding how it fits with existing operations. This is going to be a long post, so let’s get started! The Foundation. Get specific. Trolls?
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JULY 27, 2010 [Twitter] How to Socialize User Experience Design: Thinking Outside Your Website
Anyone who has ever clicked through from a Twitter profile to a company home page without any real context for what the company is about understands how strange that can feel. Not so very long ago, conversation around user experience with respect to web design centered around the notion of a website as a single destination. If I Can’t Find it How Can I Have an Experience? Make sense?
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OCTOBER 3, 2010 [Twitter] Social Media Professionals: How Techie Should We Be?
In his article, he questions the use of Twitter to hold public chats and cites this decision as evidence that those running social media/online community programs aren’t technical enough. Many of us also lack credibility on the technology side because we may not fully appreciate how integrating social technology adds a layer of complexity to existing processes. People Save and Share.
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JUNE 27, 2010 [Twitter] Why Relevance Trumps Influence in Every Type of Media (Not Just Social)
Even Virgin America is jumping on the social media influencer bandwagon with free tickets to what it considers influential Twitter users. Doesn’t this dance sound familiar? Simply pitch everyone with a soapbox tall enough to carry your message to their audience? Stop Schmoozing and Find People Who Actually Care. When this happens, the audience predictably tunes out. Everyone loses.
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VERY OFFICIAL BLOG [Twitter] The Power of Partnerships in Your Social Media Content Strategy
| WEDNESDAY, DECEMBER 28, 2011
Post pictures, short videos, updates about the event and quotes from speakers on Twitter
and make sure to use relevant hashtags to keep up and respond to others in attendance at the event. The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers. Why is this? Every company touches people in some way; as an employer, and a community stakeholder. Other companies with a social media presence are also publishers. MORE >>
VERY OFFICIAL BLOG [Twitter] Social Media Measurement Should Focus on Outcomes, Not Output
| SATURDAY, JUNE 12, 2010
Follow @equalman on Twitter
. Social media marketing relies more on listening than broadcasting for good reason: Broadcasting doesn’t have the same impact as traditional media channels, and listening helps us measure and adapt to become more relevant to consumers. There’s a great quote from Jim Farley , Ford’s Group V.P. of Global Marketing, contained in the video posted below about the end game with social media marketing that says: “ You can’t just say it, you have to get the people to say it to each other. [Emphasis added]. Is our product good enough? MORE >>
VERY OFFICIAL BLOG [Twitter] Why Do the Most Popular Social Networks Fail to Satisfy Consumers?
| TUESDAY, JULY 20, 2010
was notably absent from the data, but (just a guess) may have been included in the “all others category outside of those sites named directly. Since I was stymied by the results of this survey, I decided to ask others on Twitter
: ShannonPaul What does it mean when the most popular social networks have the lowest satisfaction scores among users? Tags: social media Customer Satisfaction Facebook Foresee Results Francois Gossieaux Twitter
wikipedia YouTube The aggregate social media site score placed it between airlines and property/casualty insurance. MORE >>
VERY OFFICIAL BLOG [Twitter] Hunter or Farmer? Does Social Media Have a Role in the Sales Cycle?
| MONDAY, DECEMBER 27, 2010
An engaging Twitter
presence? What makes a successful social media program? Awards? Scores of Facebook fans? Lots of coverage in Mashable and speaking gigs on the conference circuit? Maybe. Many argue he (or she) who drives the most sales wins. Unless yours is a nonprofit, business, is still about having a healthy profit margin and even nonprofits need capital to fulfill their mission. Peter Chee asked me about my thoughts on the hunter-farmer model a few weeks ago, so thanks to him for the inspiration to write this post. The Hunter and the Farmer. Is it really so simple? Should it be? MORE >>
VERY OFFICIAL BLOG [Twitter] Myths Keeping Social Media out of Regulated Industries
| THURSDAY, NOVEMBER 11, 2010
By now Twitter
is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter
presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter
tips for publishers. In this post I’ll focus on simple, practical tips for getting better results from Twitter
. So spread things out through a diversified Twitter
strategy. What Twitter
tips would you add? MORE >>
- [Twitter] Takeaways From SXSW Interactive VERY OFFICIAL BLOG | WEDNESDAY, MARCH 16, 2011
- [Twitter] Don't be that guy — Very Official Blog VERY OFFICIAL BLOG | SUNDAY, AUGUST 17, 2008
- [Twitter] Find Shannon Paul at SXSW Interactive VERY OFFICIAL BLOG | MONDAY, MARCH 7, 2011
- [Twitter] Making the case for social media in PR — Very Official Blog VERY OFFICIAL BLOG | MONDAY, SEPTEMBER 1, 2008
- [Twitter] Six steps to Resume 2.0 — Very Official Blog VERY OFFICIAL BLOG | WEDNESDAY, OCTOBER 8, 2008
- [Twitter] Bridging the gap between theory and practice — Very Official Blog VERY OFFICIAL BLOG | SUNDAY, SEPTEMBER 21, 2008
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