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7 NEW Social Media Solutions to Grow Your Business

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Twitter Promoted Videos. Twitter took the guesswork out of video marketing through Tweets. After months of testing, Twitter found that Tweets with videos generated better engagement and more views. With this new tool, brands can upload, distribute, and enhance marketing campaigns using videos on Twitter. When it comes to creating buzz online, it’s hard to keep up.

10 Effective Social Media Options Every Business Should Use

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It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. Twitter. Now Twitter actually separates your text from the retweet, displaying the original text and linking in a clickable image format below your words. Like Twitter, hashtags on Instagram are a smart way to reach out to people with interests that align with your business. Blog innovation Internet marketing Social Media Tools @hashtags Automation facebook social media twitterCall to Action button. The “about” section.

Why Twylah Is My Favorite Influential Tool

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Twylah examines your live Twitter stream and selects up to 20 topics that you tweet about the most. To make sure you don’t include such tweets on your Twylah page, Twylah will automatically remove any tweets that you delete from your Twitter stream if you are a premium user. But is it the best source for finding influential users on Twitter? Twylah vs. Klout. Power Tweet.

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To The Crowd #crushIQ

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Jeff Barrett will be speaking at CrushIQ in February with Google, Facebook, Twitter and more. Blog Social Media advertising chrushIQ conference crowdsourcing facebook google plus social media twitterThis is a guest post by Jeff Barrett. There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Embrace it. There is a formula. Digg Digg.

Once Upon a Time With Klout….The Final Chapters

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There are many communities on Twitter, Facebook, G+, etc. However, I will make a case today that will show you that Klout not only sells our data but also engages in activity that is a direct breach of the terms and conditions of Twitter’s public API. Hence, users who do not have a Twitter account will not find any topics of influence. “Once upon there was a brand.

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Building A Real Twitter Community At #SXSW with Nestivity

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We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter. Enter Nestivity.

How (and Why) to Clean Up Your Online Reputation

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It’s particularly easy to overshare on sites like Facebook and Twitter. TwitterTwitter is usually used for posts with a conversational tone. Twitter is also often used to talk to companies. Blog Guest post Social Media Chamber of commerce facebook linkedin pinterest social media Social network Social networking service twitter Just watch out.

Is Klout Really Accessing Your Protected Tweets?

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Over the weekend I checked hundreds of protected Twitter accounts that also were unregistered with Klout. I was shocked to discover that all the protected , unregistered accounts had a Klout profile complete with assigned topics and Klout scores as low as 10 but also as high as 77. Judge Klout transparency for yourself: Widikidiw – Twitter. AA_DF – Twitter.

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5 Reasons You Still Need Infographics

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marketing Blog business Consciousness raising Crowdtap Exam (film) facebook Facebook features Infographic social media twitterDigital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Ninety percent of information that reaches the brain is visual. Piktochart.

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The Most Remarkable People on Social Media Today

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Billing itself as being “Dedicated to bringing women better care through knowledge and support,” BreastHealthOnline has used Facebook, Twitter, blogs and forums to help women around the world. KELLY KIM Co-founder of Twylah — Twitter Brand Pages for celebrities, brands, personal brands. Top 75 Twitter BadAss Woman. Consultant, college professor, author of Return On Influence and Tao of Twitter. Twitter and Social Media Coach. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. JOHN J.

Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina

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Twitter (over a quarter million followers!), Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. YouTube (35 million video views!), Or Are They?

The Klout Story – Part 1 – Are You Reading Between The Lines?

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When registering with Klout, you simply authorize Twitter or Facebook to connect to your own Klout account. When connecting your Klout profile to Twitter , you agree to the Terms and Conditions of Twitter. But did you know that when you sign up for a Twitter account you are, by default, agreeing to Klout publishing a profile on your behalf? Klout. Klout. Klout.

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Clout vs. Klout – Or the Real Meaning of Social Influence

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Watts was part of a research team that published a report called “ Everyone’s an Influencer: Quantifying Influence on Twitter.” I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. Digg Digg. Have you been put in Klout timeout?

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Social Media: The True Impact

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recent article was published by Texas A&M Engineer Research Magazine and presents some numbers for different social media networks: Facebook and Twitter combined have over 1 billion users. Blog Social Media Boston Marathon business Chamber of commerce facebook Google social media twitter YouTube Social media has made it incredibly easy for news to spread. It’s just amazing.

Should I Use Periscope for my Small Business?

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One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. marketing Tools Academy Award Streaming media The Terminator twitterConsumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful? Let’s take a closer look.

Social Media Contests and Giveaways: A Good Idea or Not Worth It?

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So why is it a good idea to run social media contests on Facebook or Twitter? You can use social networks such as Facebook and Twitter to give away just about anything. Blog Guest post Social Media business facebook Likes Online Communities social media social media marketing Social network twitter Everybody likes free stuff, right? know I do. They are easy to promote.

Social Media Use: Three Big Mistakes Made by Small Businesses

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With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. And why not? Here are a few of the biggest: Believing social media is free. Not a conversation.

Influence Met Transparency with @Kred

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You can share your Kred on your blog, website, Facebook, Twitter, G+, LinkedIn via links, widgets or even export the chart. Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. PeopleBrowsr is a high-tech social analytics company with a passion for marketing. What is Kred ? follows. Kred will not give you a score.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

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When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Blog Influence Social Media Altimeter Group Ashton Kutcher Brian Solis influence Justin Bieber klout Kred Matthew Creamer online influence PeerIndex twitterAltimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” As my blog readers know, I always argue that popularity is not influence and vice versa. to 1:00 p.m.

Social Media Fails: When Good Brands Go Wrong

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Follow her on Twitter @eggmarketing. Social Media AllBusiness.com Azmi v Kirklees Metropolitan Borough Council Big data Bit BizSugar facebook Google Online advertising Susan Payton twitter While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate. 7-Eleven Got Cute on a Serious Topic. Smuckers Tries to Bury the Truth. Red Cross Employee Mixes Up Accounts.

5 Safe Social Media Tasks for Business Leaders

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Influence Internet marketing Social Media Adobe Photoshop Air quotes Beyoncé Knowles brand Colloquialism Corporate communication Hashtag Meme social media twitterConsumers like leaders to be available to the public eye. BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media? Recognize others.

Manipulating Influence Scores Makes No Sense at All

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First, mass-following is against Twitter’s Terms of Service and second, your twitter stream will get flooded with random tweets that you, and quite possibly your followers, have no interest in. Mass following on Twitter will get your account suspended, and over all you just might lose sight of your true personality about the time when you lose the respect of the Social Media Community. The Tao of Twitter is great guide on how to succeed and become influentual on Twitter. This makes me sick to my stomach. What are we shooting for? The same applies to +K.

5 Ways to Improve Your Online Shareability

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If a person really, really, REALLY liked your content he or she could copy and paste the URL and then open Facebook or Twitter and paste it in there. Blog Internet marketing Social Media advertising facebook Google Instagram linkedin Search engine optimization social media twitter Web search engineProducing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers.

How to Use Social Media for Marketing Research

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With the sheer amount of information that is constantly streaming across many of the most popular social media services, such as LinkedIn, Twitter and Facebook, having a plan will help to keep your research focused and allow you to organize and act on the information that you obtain. For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals. 3. An example of this is Twitter's hashtag searches. Forming your Marketing Research Plan. Common research plan steps include: 1.

Big Business Spends on Mass Media, While the Media Gets Personal

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News outlets increasingly see the personal as more interesting fodder for their stories, reporting sentiment from Twitter chatter or Facebook “likes” as news to their audiences. In a fascinating display of the emergence of the power of the social medium, CNN speculated that a Twitter war of words might become the new norm in the news world. The news media then began reporting on the conflict, but the most interesting part is that CNN saw fit to report on the battling sides and their use of Twitter in presenting their message. Neither have we. Blog Social Media

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Will Celebrities Ever GET Social?

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But what were you trying to accomplish by sending the address of his alleged shooter, George Zimmerman, to your 250,000 Twitter followers? You mobilized a campaign to raise money to support the My Charity: Water clean water project in Ethiopia by asking your Twitter followers to make a donation and spread the word through Twitter and Facebook. You actually engage with your followers on Twitter and reply if someone asks a question or simply just wants to talk. You have broken barriers, broken rules and now you are taking on the world of Twitter one follower at a time.

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Taking Multi-Dimensional Marketing to Next Level

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If you search the internet you will undoubtedly find experts on Twitter marketing, Facebook marketing, video marketing, social media marketing, Pinterest marketing, influence marketing, and so much more. McDonald’s had the great idea of running a Twitter campaign with its #McDStories, hoping that users would post all their wonderful McDonald’s stories and memories.

Do You Use Google +?

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Guest post Internet Social Media facebook Gmail Google Nielsen social media Social network twitter Oh Google+. You had great hopes to become the next big social media site. Has it happened yet? Well, not really. Google+ is the social network brought to you by arguably the biggest Internet conglomerate of all time. This is a step ahead of Facebook. Photo Source). Simple SEO Tips.

Paradox of Online Influence

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They measure activity on three networks – Facebook, Twitter and Google+ – but where are the rest of 200+ social media networks if they really want to be a standard? This post was original written for and published on Huffington Post. spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Quite simply, they do not.

Clever Ways to Use Social Media to Grow Your Business

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Get Smart with Twitter. Your Twitter bio is technically the most important part of your Twitter persona. If you’re feeling especially clever, use a haiku or short poem to write your Twitter bio. Recently, Twitter updated their search capabilities to make them more refined for mobile operating systems. How do you pick the right one? Lesson?

12 Most Common Elements of Effective Social Media Policies

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Use of social media platforms such as LinkedIn, Twitter, Facebook and now Google+ has become prevalent in people’s lives and in their workplaces. Define the purpose of the policy by explaining the definition of “social media,” including platforms such as Twitter, Google+, LinkedIn and Facebook as well as any activities to which the policy applies, like posting, commenting or blogging. 5. Blog Policy Social Media employment policy facebook policy linkedin policy myspace policy social media social media policy twitter policyPurpose. Clarity. Specific.

Are Social Media Ads Really Worth It?

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Businesses are using Facebook and other major social networks like Twitter and LinkedIn to advertise all kinds of different goods and services. TwitterTwitter allows promoted tweets and targets specific demographics for you. Twitter then promotes your tweet, and you can track it to see how many people are seeing it. Facebook alone has over a billion users.

It’s Time to Stop Focusing on New Technologies

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ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool.

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It’s Time to Stop Focusing on New Technologies

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ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool.

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Paradox of Online Influence

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They measure activity on three networks – Facebook, Twitter and Google+ – but where are the rest of 200+ social media networks if they really want to be a standard? This post was original written for and published on Huffington Post. spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Quite simply, they do not.

5 Ways to Tap the Power of Online Video Content

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YouTube used to be the go-to spot for online videos but today you also want to be sure you are utilizing the video options on Facebook and Twitter. It seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones. So what does all this online video love mean for small businesses? And now.

LinkedIn: Now Multi-Media

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The network has grown exponentially in the past few years, and now has millions of users and can compete with the other social media giants like Facebook and Twitter. Blog LinkedIn Social Media business facebook linkedin Multimedia Online Communities social media Social network twitter LinkedIn allows professionals from all over the world and nearly every industry to connect.

5 Social Media Trends to Follow

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Live video services such as Meerkat, Twitter's Periscope, and Facebook Live is fast becoming an important way to engage your brand community. Whether you're just getting your social media strategy rolling or you've already built a powerful following, you must evolve with changing trends. Live Streaming Video. The advantages are clear. You can stream events at your business.

Become Social in Social Media With Jugnoo

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Social Dashboard: monitor and engage directly from your connected Facebook and Twitter accounts. This post was originally writen and published on Huffington Post. Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. Take just one look at Jugnoo and you’ll see how cool it is, and is going to be.

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Become Social in Social Media With Jugnoo

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Social Dashboard: monitor and engage directly from your connected Facebook and Twitter accounts. Become Social in Social Media With Jugnoo. This post was originally writen and published on Huffington Post. Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. If you don’t Jugnoo now, you will soon.

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