| | | The Social Medium | |  Twitter | 8 articles |
| Page 1 of 1 | Previous | Next | THE SOCIAL MEDIUM OCTOBER 27, 2011  Twitter Followers: Finding Good Relationship Material Once you begin embracing Twitter, every day can be a Christmas of sorts, when you open up your e-mail to notifications of several new overnight followers. As followers disappear without reason, that little tingle becomes a little knot in your stomach, and you wonder what you did so wrong on this Twitter thing, anyway. See “ Why Twitter Followers are Only Half the Story.”). | THE SOCIAL MEDIUM JUNE 21, 2012  Social Media: Welcome to the Party Gary, I’d like you to meet Twitter. OK, cool,” Twitter chirped, his eyes darting. Twitter was in the center of the room, his voice booming. Recently, my friend Gary admitted to feeling a bit antisocial — a little disconnected, behind the times. What he needed, I told him, was a chance to get to know the popular players. So I brought him along. You made it! novice. | | | | | |
| THE SOCIAL MEDIUM OCTOBER 12, 2011  Oh, the Humanity! Twilert : Google-style alerts for Twitter. Using Twitter for Business : Lane’s presentation. I guess it’s not odd that the standout, game-changing speaker at last week’s Hartford Business Journal / CVC-PRSA Social Media Summit would make an indirect reference to a Seinfeldism. His key message was simple: Build your brand by humanizing your social media strategy. | THE SOCIAL MEDIUM APRIL 21, 2012  The New Social Media Resume We know that hiring managers ARE using social media , and you don’t need to read this blog to realize you need to delete the beer-pong photos from your public Facebook profile or angry-customer ranting from your Twitter stream. facebook social media twitter UncategorizedNot long ago I attended an alumni networking event focused on building your personal social media brand. | THE SOCIAL MEDIUM DECEMBER 6, 2011  Defining Your Social Media Bullseye Deciding you are going to start tweeting is applaudable, but not if your tweets begin and end with “Learning how to use this Twitter thing.”. Knowing your goal gives authenticity to your blog posts, focus to our Facebook shares, and context to your plan for “this Twitter thing.” engagement facebook social media strategy twitterIncrease awareness of a cause or initiative. | THE SOCIAL MEDIUM MARCH 28, 2012  Pinterest: Beyond the Brownies And unlike Twitter, which can feel like sending out messages in bottles (has that ever worked for any castaway?), Good writers know the power of the “show, don’t tell” rule for capturing an audience’s interest and imagination. Pinterest, the “Oooo, something shiny!” It’s “i-candy” for voyeuristic hoarders. Yeah, I’m talking to you. | | | | | | | |
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THE SOCIAL MEDIUM | WEDNESDAY, FEBRUARY 15, 2012  Going Social with the Grammys
engagement social media twitterI watched the Grammys this year, which was notable because 1) I don’t usually watch the Grammys and 2) I was simultaneously texting, 3) Facebooking, and 4) tweeting the Grammys. It doesn’t paint a very pretty picture, does it. Let Let me reassure you, I was not ALSO driving, doing my makeup, and eating a sandwich. Now THAT would be extreme.). Yes, I had my multitasking on, but I certainly wasn’t alone. And I didn’t have to buy pizza for any of them! And by enhance, I mean offer the opportunity for multi-platform cattiness. MORE >> -
THE SOCIAL MEDIUM | FRIDAY, OCTOBER 5, 2012  Drinks and Apps
twitter facebook relationshipsFor entertaining friends who are a liiiiiiittle too attached to their iPhones… [link]. MORE >>
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