The Social Media Incubator

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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Some will come true, and some will fall short. Pay to play.

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Bud Light Removes Label Following Controversy

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In the Media Online marketing Online Reputation Management Social Media Social Media News Social Media Tips Twitter bud light bud light label Up for whateverIt spread quickly across social media; yet another campaign that should’ve put up red flags in early development. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl.

Twitter Adds Tagging and Multiple Photo Sharing

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Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social. The new features of Twitter are photo tagging and the ability to include up to four photos in a Tweet. Tag  your friends.

Prioritize Your Social Media

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Facebook Mobile Marketing Online marketing Pinterest Public Relations Social Media Social Media Education Social Media for Business Social Media Tips Strategic Social Media Twitter LinkedIn social media platforms social media strategy They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way.

Audi Ireland Runs Risky Twitter Campaign

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One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. Should the posts have been promoted through paid Twitter advertisement? Nice job, lady!

Three Things New Video for Instagram Can Do For Your Business

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This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Twitter posts with media like Instagram receive on average three to four times more engagement than those that do not include multi-media. Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. Show Off.

Heartbleed Bug Creates Need for Businesses to Change Passwords

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Twitter. If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need. LinkedIn.

How Often Should You Post Social Media Updates?

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Facebook and Twitter are very different from Google+ and LinkedIn. Twitter users, for example, don’t mind seeing your posts several times throughout the day. Twitter streams are so full of messages that fly on and fly off your screen so fast that you can miss most of the updates one of your followers posts and you won’t miss a thing. Facebook is a little different.

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

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” The internet, mainly Twitter, immediately criticized and made fun of the man they called “Chevy Guy.” Since that night, Chevy has run with the hashtag, #TechnologyAndStuff, which was trending on Twitter shortly after the blunder. On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. regional manager for Chevy.

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. The days are long gone where you can just pump content through Facebook and Twitter,” said Melberg.

Twitter Allows Retweets with Comments

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Monday, April 6, Twitter revamped its retweet feature. Something Twitter will probably continue to work on. Apps Mobile Apps Mobile Marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Twitter retweeting with comments retweets twitter updates The feature has gotten mixed reactions across social media. The downside?

Personal or Business, Pictures Can Tell Your Story

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Let me ask you this: The last few times you scrolled through Facebook or Twitter and only saw a written post without an image attached, did you read it? Facebook Online marketing Photo Sharing Public Relations Social Media Social Media for Business Twitter photography telling your business story photo: Krista Reynolds, Never Miss a Moment. The same is true with business today.

Gallup Poll: Social Media Doesn’t Influence Purchases

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Facebook LinkedIn Online marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Social Media ROI Twitter Integrated Marketing social media for business social media influence sales photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Gallup is a customer engagement business. . Gallup is known for polls because that is how the average person may hear the name.

The Keys to Branding Your Twitter

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Does your business have a Twitter profile as a part of your social media strategy ? However, something you might not think about is branding your Twitter. So how can you keep your Twitter page branded and why is it important? Each company is different, and with Twitter, there are three things available to help brand your page. How much work has gone into that profile?

CVS Sets Example For Social Media Strategy

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The company also posted their announcement on their Twitter page. CVS also responded promptly to many of the responses received on Twitter. Facebook In the Media Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Twitter CVS social media strategy Word spread quickly. ” You can see more from the Tweet here.

Tips for Branding a Company Pinterest Page

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Not having a profile image will default your image to a white pin on a red background, which is equivalent to having the default egg as your profile picture on Twitter. If you have it, you can also add your Twitter page and the Twitter icon will show up. It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. Use your boards. 

Branding Your Company LinkedIn Page

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Your LinkedIn page should reflect the same message and keywords that your website, Facebook, Twitter and any other channels you may have. When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page.

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

To recap, in case you haven’t heard, a Twitter user named Sohaib Athar ( @ReallyVirtual on Twitter) in Pakistan was tweeting about an “annoying helicopter” outside his window, without realizing he was accidentally reporting on the Osama raid – while it was in progress. The event on Sunday saw Twitter friends connecting and sharing around a common, emotional event. 

Funny Social Media Facts to Make You Smile for the Holidays

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“On Twitter we get excited if someone follows us. Replying to someone on Twitter is like emailing someone and cc’ing everyone with a computer. Twitter provides us with a wonderful platform to discuss/confront societal problems. HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! 1. In real life we get really scared and run away.” ” ~Unknown via @mozusa. 2. have fun sanitizing) ~ Michael Castillo, CBS News. 3. Unknown. 4. Whitney Cummings. 5. Google. 6.

Meerkat Adds New Element to Social Media Marketing

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We’re talking about a new app that started quickly spreading last week on across Twitter. Meerkat  allows Twitter users to seamlessly stream live video to all of their followers. Once you download the app, you simply connect the app to Twitter through the setup page. The app is currently only in sync with Twitter. How it works. Warning! What’s next? .

Twitter Changes User Profiles

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On Tuesday, April 8, Twitter announced they will be updating their site with a whole new profile design for Twitter users. Three of those features highlighted by Twitter include: Best Tweets: Tweets that receive more engagement will look slightly larger than other tweets on a user’s page, making a user’s “best content” easier to find.

How Often Should I Post On Facebook for My Business?

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According to Social Media Strategist Caroline Melberg , the convergence between Twitter and Facebook continues. ” Just like Twitter, you can now start to think of Facebook like a “stream” versus a lake.  If you’re the administrator for a company’s Facebook page , do you know how often you should be posting?

Keeping Your Social Media Strategy Out of This World

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Whether you are posting to Facebook, Twitter or a blog, mentioning a hot topic can boost your social media SEO. One example of this is R&B singer Robin Thicke’s Twitter page. Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter Google Trends Robin Thicke SEO social media campaign social media strategy Analyze.

Embedding Facebook Posts Good For Businesses

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Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. Last week, Facebook announced posts would now have an embedding option for users. What does this mean for your online marketing strategy? Features of Facebook Embedding.

Social Media is a Helpful Tool – But NOT Behind the Wheel!

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home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! One of its greatest features is its accessibility. Read the article.

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Getty Images Makes Photos Free to Use

The Social Media Incubator

feature commonly used by YouTube and Twitter, the embed code allows users to grab the image and embed it into a post for free use. The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the  Getty Images website before, you have noticed a watermark and prices that go along with any photo. What do you think of the move by Getty?

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

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Contribute regularly to TwitterTwitter is one huge opt-in list. If you have anything of value to say, you can say it on Twitter , as long as you’re willing to distill it into 140 characters or less. A lot of business people use Twitter as a resource for information. This is the social networking site for business people.

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Gmail’s New Tabs and What They Mean For Business

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The “social” tab contains messages from Facebook, Twitter, Pinterest and other social network platforms. Google announced at the end of May 2013 that the Gmail inbox would have a new look. The changes included having the inbox separated into three different main tabs: primary, social and promotions.  Gmail users are reporting that they like this new feature. What’s the good news?

The How and Why of Twitter Lists

The Social Media Incubator

The question which used to be “What is Twitter and why should I use it?” has now morphed into “ What are Twitter lists and why should I use them as a part of my strategic social media plan ?”. Simply put, Twitter Lists are a way to organize the people you’re following on Twitter. Twitter List Tip: Explore the lists of the people you follow on Twitter.

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The Keys to Your Social Media Identity

The Social Media Incubator

Facebook Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter branded social media branding different ways to brand implementing your social media strategy social media identity So what does having a good social media identity look like? Do you have valuable content? It’s just a matter of putting it on your social media pages in engaging ways.

3 Tips for Interacting with Media on Social Media

The Social Media Incubator

Members of the traditional media use Facebook or Twitter as outlets to collect valuable content. Once you find out who those people are, go follow them on Facebook and Twitter by searching their name. Social media has come to play a huge role in the work of the traditional media. Now, you can’t just tweet at a reporter, “Hey @johndoe, can you do a story on our new product?”

Social Authority For Business – 3 Ways To Become The ‘Expert’ While Generating Leads And Sales

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Promote valuable third-party resources through Twitter , Facebook  and LinkedIn. Blogging Tips Facebook Internet Marketing 101 LinkedIn Online marketing Online Reputation Management Social Authority Social Media Social Media Tips Twitter blogging tips expert status social authority social media tips subject matter expert ” Of course, there are several ways you can do that.

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

Facebook LinkedIn Online marketing Pinterest Public Relations Social Media Social Media for Business Social Media ROI Social Media Tips Strategic Social Media Twitter integrating social media social media campaign social media for business social media strategy The most common misconception about social media for business is that it can be done as a separate entity.

Google Gets Friendlier Every Day

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The new button allows you to share your preferences with your connections in Gchat , Gmail , Google Reader, Google Buzz and in the not too distant future, Twitter , making search an even more important partner with social media. Well, at least more social.  Or you should check this out ”. “ We are strongly looking at using this in our rankings. &#. Are you ready to +1 it?

App Of The Week: HootSuite

The Social Media Incubator

Whether it is your Facebook profile, a Facebook page you manage, a Twitter account, a LinkedIn or any of the many others, HootSuite gives you the chance to manage all of them from one dashboard. Post a status, link or picture to your Facebook, Twitter and LinkedIn page all at once. You may have heard of this week’s App of the Week. Scheduling posts.  Post from multiple accounts.

Holiday Branding and Marketing For Social Media

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Decorate your Facebook  and Twitter cover photos with Jack-O-Lanterns or Christmas lights, or incorporate your logo into a Thanksgiving dinner. If you are looking for ways to boost your social media, this is the perfect time of year to do so. The holiday season is here, with some of the biggest holidays for online marketing: Halloween, Thanksgiving and Christmas. Branding. Campaigns.

The Importance of Monitoring Your Social Media

The Social Media Incubator

” He would get a response some time later that read as an apology and stated that the British Airways Twitter feed is only open 9 a.m. In today’s world, even if your business is only open 8 a.m. to 5 p.m., your social media is open 24 hours. This is an important fact to remember when it comes to valuing your customers. Their customer service is horrendous.”

3 Ways to Better Connect With Your Social Media Audience

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Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter engagement social media reach social media strategy A key in being successful in your social media strategy relies on connecting and engaging with your audience. That is why connecting with your customers on social media is so important. Putting a face, or faces, with the name.

App of the Week: Dashlane

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From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe. But, if you want a secure application that can keep all of your passwords for easy access, Dashlane might be for you.

Using Social Media for Customer Service

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Presence’ does not mean the company simply has a Twitter, Facebook or LinkedIn account. ” Those 140 characters or less in Twitter can do a LOT of damage for the company’s customer relationship. Another company who uses social media correctly is AT&T Customer Care on Twitter. What is a disgruntled customer to do? Now is the time to define ‘presence’ on social media.

Steps to Take with Intellectual Property in Social Media

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Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark. Blogging Tips Facebook Internet Safety LinkedIn Online marketing Public Relations Rules & Regulations Twitter Intellectual property registering your brand trademark law USPTO

Tips for B2B Social Media Engagement

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Facebook LinkedIn Pinterest Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint.

QR Codes: A Quick Response for Growing Your Business

The Social Media Incubator

Examples of specific ways you can use QR Codes for your business. - How QR Codes work in combination with mobile marketing to reach your potential customers on their mobile phones. - How to link QR Codes and mobile marketing to make your Twitter Followers and Facebook “Fans&# pay off for your business. - How to measure your effectiveness with QR Codes and determine your ROI. Scan Me!