negative reaction to a twitter post). In case anyone is wondering how much interest there is in learning about social media risk check out the graph below which illustrates the rise in interest since 2009 and predicted through 2013. The rise in searches for information about “social media risk” is a clear indication that more and more people and organizations are attempting to figure out how to manage, mitigate, reduce or transfer the inherent risk of social media. The questions on this subject matter are many while the answers are few. Where’s the Fire Engine? MORE >>

Twitter is a Counter Game because it drives the narrative instead of being driven by it. The term “Gamification” is pretty cool, except that it is meaningless.  Anyone who has ever worked a day in his or her life knows that the World is already gamed.  Anyone who follows politics and world events sees the game playing out constantly. Everyone, including the winners, know that the game is stacked. The last thing anyone needs is another game layer. If you are like the majority of people on Earth, you are given a game that you can’t win playing by the rules. What is a Counter Game? MORE >>

Of the 68% of companies that have an active presence in social media, 48% have an active presence on Facebook, 24% on Twitter, and 17% on their own company blog. Facebook is the social media channel of choice, used by 68% of the CEO’s, followed by 44% who participate on the company blog, and 35% who participate on Twitter. Everyone is talking about the value social media provides to customer feedback. It appears as thought social media is fueling the surveillance of every word and image anyone is saying about them. What is the intent? Missing The Point? MORE >>

The Learning Factor: With all the hype, craze and media coverage of social media, i.e. Facebook, Twitter and Linkedin, many adults are drawn to the medium to learn what the hype is all about. What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain  motivations which draw adults to social media. Abraham Maslow published his theory of human motivation in 1943. Its popularity continues unabated. The hierarchy has five levels. Physiological (hunger, thirst, shelter, sex, etc.). Esteem (also called ego). MORE >>

From the early days of chat rooms, Prodigy, “You Got Mail&# , Compuserve, Netscape, Instant Messaging, Napster then networks like MySpace, Facebook, Linkedin to blogs and micro-blogs like Twitter and the explosion of mobile technology  we the people have just begun to experience the power of being unleashed to connect and communicate like never before.  I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. Send article as PDF. MORE >>