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Making Social Media An ROI Positive Channel For B2B Businesses

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Private message features like Twitter DMs, LinkedIn Mail and Facebook Messenger provide new channels to communicate with buyers. Followers of certain Twitter handles (i.e. Connect with her on LinkedIn or Twitter. Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. ” Click To Tweet.

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Welcome To The Video Generation

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YouTube has surpassed Facebook, Instagram and Twitter. Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. Methodology.

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KLM Lets You Book Flights Via Facebook and Twitter

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A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Here’s how it works: KLM sends a link to the customer in a private message on Facebook or Twitter. million fans) and 804,000 followers on Twitter ( @KLM ). KLM receives a message to say that payment has been received.

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

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Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

How T-Mobile Changed The Wireless Industry For The Better

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Check her out on Twitter @TechyJessy. How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. The basic premise is simple: Why not let customers purchase wireless service outside of a contract? T-Mobile proposed another way. Binge On?

3 Reasons Why It’s Worth Paying For Social Media Advertising

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You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success. 3 Reasons Why It’s Worth Paying For Social Media Advertising. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms. More Customers.

3 Top Internet Marketing Jobs To Watch In 2017

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Social media manager is a new position that has made its apparition thanks to the advent of many social platforms such as Facebook and Twitter. 3 Top Internet Marketing Jobs To Watch In 2017. Companies are always trying to find new ways to connect with clients online, but they’re often completely outdated in their approach. Search Engine Marketing. Social Media Manager.

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Social Networking Stats: Twitter Sees 1 Billion Tweets Every 2.5 Days, #RLTM Scoreboard

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Twitter: over 500 million users. Twitter Sees 1 Billion Tweets Every 2.5 In a recent talk at the University of Michigan , Twitter CEO Dick Costolo promised that Twitter users will be able to download a full archive of their tweets before the end of 2012. Social Media Statistics Dick Costolo social networking statistics TwitterFacebook: 1 billion active users.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

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” Users can search a single hashtag and collect all the relevant posts and status updates, worldwide, from Facebook, Twitter, Pinterest and Instagram — in realtime. Other hashtag monitoring sites include hashtags.org , which only tracks specific hashtags on Twitter, and #Tagboard , which is the closest competitor to #HashAtIt.com. mute the posts they find irrelevant.

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

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A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. Twitter was first choice for 2,118.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. To test brand response rates, prioritization and timing, 14 leading consumer brands in 7 industries were sent customer service tweets from personal Twitter accounts. Positive (“thank you!”). ”).

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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

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Twitter: 255 million monthly active users. Active Usage Drops For Facebook and Twitter. LinkedIn and Twitter’s active usage dropped 3%. Social Media Statistics Facebook GlobalWebIndex Google Pinterest social networking statistics social networking stats Tumblr Twitter Youtube The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook.

Social Networking Stats: Facebook’s User Base Is Getting Older; Twitter’s Is Getting Younger, #RLTM Scoreboard

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Twitter: over 500 million users. Facebook’s User Base Is Getting Older While Twitter’s Is Getting Younger. ” While only 2% of social media users (of the sites in this research) are 65 or older, the majority of users for several sites are older than you might expect: 55% of Twitter users are 35 or older. while Twitter’s average user is 37.3. .

Social Media Customer Service: Brands Respond More On Twitter

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297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts. While Facebook still dominates in total volume of comments and posts, Twitter has experienced greater growth as a customer service channel.

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How To Use Influencer Marketing To Launch A New Product

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Related Stories Facebook Contest: Truvia Asks Fans To Drive Business Development Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Imagine you are about to launch a new product. Learn more at [link].

Top Social Media Case Studies of 2012

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Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

Increase Your Business With Social Media and SEO

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If your article or link gets shared on Facebook and Twitter, and if it’s picked by an authority website, and if you get a link back, your traffic will shoot through the roof ,and if this happens consistently you’ll be known as an authority on that subject and you’ll be on top of the search engine rankings. Increase Your Business With Social Media and SEO. The content needs to be varied.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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Twitter: 255 million monthly active users. YouTube and Twitter are a close a second. Related Stories Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard Asia-Pacific Will Account For One-Third of All Twitter Users In 2014. Facebook: 1.23

135 Million Users Are Active in Google+ Stream

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New features include Google+ Communities (similar to Facebook Groups) and an Instagram rival for Android devices (already available for iOS) that allows users to share photos on Google+ as well as Facebook, Twitter and email. “Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. What do you think?

Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard

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Twitter: over 500 million users. Facebook Drives More Dollars, But Twitter Drives More Traffic [Study]. Facebook drives more revenue from ticket sales than Twitter or LinkedIn, according to a new study by Eventbrite. However, Twitter saw the greatest increase (by far) in dollars per share, rising 330% from $0.43 Twitter – Ireland again wins with $9.03

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

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Twitter: over 218 million monthly active users. via Twitter. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. How frequently are top brands from each list posting to Twitter?

84% Say Company Leaders on Social Media Provide A Competitive Edge

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” Related Stories Teens Prefer Tumblr Over Facebook Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard Social Media Customer Service: Brands Respond More On Twitter. Does having a company leader on social media give that organization a competitive edge? 84% agree that communicating core values via social media is integral to leadership (46% strongly agree).

Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard

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Twitter: over 500 million users. Twitter Tops 200 Million Monthly Active Users. Twitter recently topped 200 million monthly active users, according to a tweet by the company’s @twitter account – and is seeing 400 million tweets per day. There are now more than 200M monthly active @ twitter users. — Twitter (@twitter) December 18, 2012.

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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Twitter: over 500 million users. Facebook followed with 19%, Twitter with 16%. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. So while Twitter is used just as often as LinkedIn and Facebook, it’s considered less important – by B2B marketers – than the other two platforms.

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Social Networking Stats: Twitter Users Hit ‘Share’ Nearly 5X More Than Facebook Users, #RLTM Scoreboard

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Twitter: over 500 million users. Twitter Users Hit ‘Share’ Nearly 5X More Than Facebook Users. Twitter users are 33X more active than Google+ users, according to a new study by social media research firm Umpf. Facebook has 955 million active users, Google+ 170 million, LinkedIn 161 million (at the time of this study) and Twitter 140 million. via CNET.

100% of U.S. Senators, 90% of Reps Are On Twitter

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On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter. See Twitter’s blog post to find and follow your Senator’s Twitter account, or find your local Representative on the social platform.

54% of Top 100 Brands Use Instagram

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While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%. Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. Is your brand using Instagram?

Hey, Twitter: I Want My Realtime Search. (And I Want It Now.)

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Twitter’s been making all kinds of announcements about enhancements to Twitter mobile. ” “Now with Twitter Cards , so you can see the story from an official news organization right in your Twitter stream!” When I first learned about Twitter, I was smitten. I have spent countless hours using Twitter’s realtime search.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

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million times a month , and that’s just on Twitter. Step one is obviously to monitor the conversations–Amplfy monitors Twitter (via Gnip), Facebook (public posts) and blogs. Related Stories TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

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Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media Mobile Ad Spending Grows 105% in 2013. Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. Related Stories Social Networking Stats: 8 in 10 U.K.

Instagram Is Fastest Growing Social Network Worldwide

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Facebook, YouTube, Google+, Twitter and LinkedIn are still the most popular social networks worldwide, but Instagram is growing faster than any other social site, according to new research by GlobalWebIndex. tablets (44%) are the most popular way to access microblogging services (Twitter, messaging apps).

Teens Prefer Tumblr Over Facebook

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Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults). Twitter was used regularly by 22% of teens and 17% of young adults. Facebook drew in 55% of teens and 52% of young adults.

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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

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Users access the network by downloading Here on Biz iOS mobile app and registering a new account using their LinkedIn, Facebook or Twitter profile. To get fliers excited about making connections in the air, Virgin America created the #planepitch Twitter promotion. Million Twitter Sweepstakes. How does the technology work? What would your #planepitch be? PlanePitch. —

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

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YG’s main artists also had Twitter accounts to push information to high numbers of followers. South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. Laying the Groundwork for a Well-Orchestrated Campaign.

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

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David May, MD, told American Medical News that Twitter can function as a large-scale “doctors’ lounge,” and an open space for discussion. Miller, MD and co-author of the study, has been using Twitter for years. ” The survey asked physicians how social media can be used for professional development and lifelong learning. Dr. Robert S. The conclusion?

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Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

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Twitter: 271 million monthly active users. via Twitter. Twitter’s Q2 User Growth Exceeds Expectations, Tops 271 Million. Twitter recently announced its second quarter results for 2014 , with both revenue and user growth surpassing analyst expectations. Twitter’s sales more than doubled, reaching $312.2 Facebook: 1.32 billion monthly active users.

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

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Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Why does Twitter work so well for American Apparel? Email Vs. Twitter.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

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Related Stories Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard 75% of Apps Are Used At Least Seven Times Per Month Social Networking Stats: Facebook Tops 1.32 This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Welcome to the Era of Media Sprawl. Shifting the B2B Media Research Model. The solution?

75% of the World’s Heads of State Are On Twitter

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Three-quarters of the world’s heads of state have a Twitter presence, according to a new survey from the Digital Policy Council. Out of 164 countries studied, 123 have a head of state on Twitter – some with a personal Twitter handle, others with an official government one. In other words, it’s been a big year for Twitter and political leaders. .

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

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Yes, TweetLevel delivers a personal influence score for any individual Twitter user. “Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The influencer types analysis helps marketers to understand how best to engage with individual influencers.