Techipedia: Tamar Weinberg

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Plus, Discoverly works on AngelList, CrunchBase, Twitter, LinkedIn, and Facebook, as you can see in the illustration below: Discoverly is one of my newest favorite apps, especially because knowing mutual friends is a lot more valuable than knowing that some random person I’m emailing just shared a URL on Facebook about the bogeyman. I absolutely love people data. Or even sooner.

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Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. See, the thing is, in 2008, posting only to Twitter and Facebook would actually grab attention of the eyeballs using those networks. And make their marks they did. Volume.

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

recently had a request from a person who wanted to do something that you’d consider grey hat–they wanted to buy Twitter followers. doubt anyone would get called out for buying Twitter followers. Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. Rules like: Don’t broadcast. Add value. NUMBERS.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

Plus, I only had a handful of hand curated targeted bloggers, whereas there’s a database of influencers out there in all social touchpoints (blogs, Twitter, Facebook, Instagram, and Pinterest) the tens to hundreds of thousands. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. In 2007. How wrong you are.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. FollowerWonk is a fantastic tool (free if you have a SEOmoz subscription ) which really allows you to analyse twitter users but also keep tabs on your own account. Topsy allows you to view twitter conversations that are happening all around you.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.  This is a guest post by Andy Havard. Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Summary.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! With Twitter, however, you can use Refollow.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Follow Straight North on Twitter for industry insight and conversations. [ HOW TO: Guide to Performing Website Audits is a post written by Tamar Weinberg. ]. This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. Canonicalization and URL Structure. www or non-www, that is the question. Scary, isn’t it?

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Sending auto-DMs on Twitter. This is a guest post by Brad Shorr. Alert: This list is not exhaustive. Overfeeding.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Follow Brad on Twitter. [ How to Select an Interactive Marketing Agency is a post written by Tamar Weinberg. ]. This is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. 25 Key Criteria for Choosing a Marketing Agency.

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Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

Emails about new followers on Google+, new DMs on Twitter, new newsletters from my favorite bloggers, cron job notifications, HARO emails — these emails are being auto-archived. I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. Use Labels.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. This is a guest post by Tim Ware, owner of HyperArts. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! The Profile Picture. But then it reappeared.

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer. This is a guest post by Lucy Hunt. Like this post? Marketin

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

If you connect your Twitter account, you can even cross-post to Twitter. Remember, this isn’t Twitter, so it’s okay to send back a private message letting your connections know that you appreciate them. Worse again is using a photograph that looks totally different to your photograph on Facebook or Twitter avatars. This is a guest post by Lior Levin. Your Profile.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Current social networks in the growth stage are Twitter and Facebook. Social Media facebook Google life cycle myspace social networks twitter

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Follow him on Twitter @rodnitzky   or visit his AdWords blog. This is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Here are the top ways consumers can crush your business online. Advertising Bans.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

Recently named #108 on the 2011 INC 500 report, you can get more great insights from Signal on Twitter , Facebook and on their blog. [ QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ]. This is a guest post by Julian Rockwoord, a product manager at  Signal. Good Things Come on Packages. Couponing Goes Digital.

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Follow Brad on Twitter. [ How to Hire Your SEO Partner is a post written by Tamar Weinberg. ]. This is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing. Lack of industry standards. Are they are using today’s SEO best practices or yesterday’s? Results.

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5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

Just a couple of the initiatives we’re currently working on are integrating Facebook and Twitter logins, and adding more community features. This is a guest post by Anita Campbell. This is still true. As the site has changed and evolved, so have I, both in my understanding of how the site functions best, and how to help it continue to grow. Learn to Use the CMS. Optimize Usability.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

But it’s rare to see such fan love on Facebook and Twitter. On Twitter, NBA reporter and blogger Alex Kennedy gave the following hashtag love to his 20,000 followers: And a milestone doesn’t necessarily have to end in a zero. This is a guest post by Lisa Kalner Williams. The articles either end there or conclude with a self-congratulatory remark by a company rep. Why is that?

How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

It’s not fun on a date, and it certainly isn’t fun to listen to someone on Twitter only talk about themselves. Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. You don’t want to annoy the people in your Twitter stream or Facebook news feed. Negativity is a downer wherever you are— in a bar or on Twitter.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc.  It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Twitter mentions, Facebook Likes, referred traffic), analyzing it, and then acting on the information.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

Here a few useful tools to make sharing easy and fast: Tweetstimonials : This plugin for your website allows you to showcase testimonials and shout outs that your fans and followers post about you on Twitter. SexyBookmarks  for WordPress offers a row of different social bookmarks and social networks like Facebook, Twitter and LinkedIn. Even that tiny Twitter bio counts!

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. Services like Twitter and Technorati have made it easier than ever to discover the personalities, influencers and top content sources in any niche. Follow Justin on Twitter at @justin_butlion. This is a guest post by Jason Butlion.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. This can sometimes be tricky, so do not hesitate to ask for a Twitter name or a nickname they may use on these accounts. This is a guest post by Amanda DiSilvestro.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

To directly contact Manroop to discuss how you could potentially benefit from an animated web video visit the studio’s website and connect with Qudos Animations on Facebook and Twitter !  . This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. Cloud Computing and Animation.

How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

Twitter support services in North America for $100MM+ revenue firms. Twitter consulting services in North America for $100MM+ revenue firms. How many people are interested in talking about septic tank repair on Facebook, or root canal procedures on Twitter? This is a guest post by Brad Shorr. Unless visitors convert , they’re just numbers. Business Model and Content Issues.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t cross promote to Twitter (offer a different incentive on Twitter). Don’t just broadcast the same messages to your Twitter and Facebook followers. Some people only use Facebook, some only Twitter, and some neither of the two. However you need to know how to use sites like Twitter and Facebook to your advantage. 1. Want one? Go here. know I would.)

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

In addition to sending them an email, friend them on Facebook, become a fan of their page, and follow them on Twitter. Twitter:  I have a list on Twitter called “Top Parent Twitterers” where I am constantly adding some of the most active and popular parent bloggers.  They have a very active Twitter feed, Facebook page, and comments section. Here is the list I use.

Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. What are they offering that Twitter, Facebook or LinkedIn isn’t offering? However, not everyone feels this way. A few days ago Crystal Vilkaitis , Director of Social Media for SnapRetail, asked her Twitter followers how everyone liked Google+. Shiny New Toy. What You Won’t See.

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Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

Although some communications professionals may think that triple bottom line social means using Facebook, Twitter, AND LinkedIn, we’re going to take a little bit more of a philosophical approach than that. This is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. Like this post? Marketing Social Media

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most influential Twitter accounts associated with this article. Radian6 Analytics also provided the most influential Twitter accounts that tweeted about the record rainfall in NYC on August 15th, and even more so on August 14th, when there was even more rain. Like this post?

2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

Moreover, we live in a real time society now, thanks to Facebook and Twitter. The social media marketing landscape has changed in the past 3 years. With intermittent signal, you’ll struggle to build momentum around your product or service. If you don’t do it right, you might not even want to do it at all. Social Media is an Answer but it’s Not THE Answer. It won’t.

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

What makes social media the perfect medium for motivating both undecided and apathetic female voters is that 57% of Facebook users are female and 55% of Twitters users. The same movement has a Twitter account, @RomneyBinders , which has another 33,000 followers. This is a guest post by Ralph Fascitelli. Seasoned marketers know that there are three levels of influence in impressions.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For me, it’s just asking, via email, Twitter, or Facebook. That means making comments on my blog posts, interacting with me on FriendFeed or Google Buzz, and sending me notices on Twitter. They can use any channel they would like – email, Facebook, Twitter, etc. Not too long ago, I asked my Twitter followers for a service provider. They understand brevity.

Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results

Techipedia: Tamar Weinberg

You can actively market a freebie giveaway on Facebook and Twitter, providing readers an incentive to either “Like” or “Tweet” your website or message. Social media is free and readily available platforms like Twitter and Facebook make it relatively easy for anyone to join and utilize. This is a guest post from Sunil Sajnani. Traffic Alternatives to SEO. What should you look out for?

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The Social Side of Brand Management

Techipedia: Tamar Weinberg

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. Visit with Chris on Twitter or on Google+. [ The Social Side of Brand Management is a post written by Tamar Weinberg. ]. This is a guest post by Chris Birk. Think about what your users would type. The Man with the Plan.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Twitter Following a user and then unfollowing them before they have a chance to follow back. Consistently using your Twitter stream for nothing but self-promotion and ego. This is much more bothersome when the request comes via IM or email and not on Twitter itself. Twitter is also about real relationships. Abusing Twitter hashtags during a crisis. on Twitter.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. Twitter Analytics. Users are also able to save their favorites and share relevant information on clinical trials with others over Facebook and Twitter. The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Drive more pre-qualified patient referrals. Extended study periods. Google Analytics.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Facebook Pages do not allow background images like Twitter, Myspace, and other services. Jesse Stay is a consultant who specializes in the integration of social APIs such as Twitter and Facebook. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. Scroll down to the end of the post for details on how to win. Marketers love Facebook. c s? c?a