Spin Sucks

Trending Sources

How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.

#ContentChat Twitter Chat Recap

Spin Sucks

The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

How Political Posts Will Quietly Kill Your Network

Spin Sucks

Comments Comments Related Stories How NOT to Build a Following on Social Media How to Identify Popular Hashtags on Twitter Google+: The Social Platform We All Love to Hate. David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone.

Four Tips to Help You Write About Yourself

Spin Sucks

entrepreneur Professional Development blog article bios how to write a speaking gig introduction learn how to write about yourself linkedin profile online communities pad your resume social media profiles twitter bio write about yourselfThat makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P.

Tips 110

A Look at How Three Brands Are Driving Social Engagement

Spin Sucks

Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks.

What’s YOUR Personal Brand? How (and Why) You Should Create One

Spin Sucks

Branding Marketing brand brand messaging brand summary career development client brand message informs all aspects of PR creating a personal tagline for social media develop a memorable brand establishing your brand Gatorade importance of branding Lexus personal brand personal brand is crucial for career development personal branding personal tagline set yourself apart with personal branding strong personal brand twitter bioWe’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand.

Twitter Brand Pages are Pointless

Spin Sucks

Twitter introduces brand pages. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. ” It isn’t that they are making an effort to improve the Twitter site for its users that pisses me off; it’s that there are ANY users. Twitter provides a service I love. Those people are idiots. Seriously!

Brands 104

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.

The 10 Commandments of Online Etiquette

Spin Sucks

Thou shalt not use your Twitter , Facebook , Google+ , and LinkedIn accounts as news feeds for your organization. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable?

As Twitter Locks Out Developers, a New Site Welcomes Them

Spin Sucks

It won’t come to a surprise to many of you that I  love Twitter. Without the social network, I would have never met some of these people and the idea makes me very sad. I’ve always contended Twitter wouldn’t last forever. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. IFTTT.

Sites 115

Google+: The Social Platform We All Love to Hate

Spin Sucks

Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmartKimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently.

Four Ways to Keep Content Fresh

Spin Sucks

Read the Twitter streams. By Gini Dietrich. Do you know the story of how  BlendTec  used  Will It Blend  to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. And they would. And a story they found.

Thirteen Ways to Get the Best Out of Networking

Spin Sucks

public thank you on Facebook or Twitter. By Gini Dietrich. On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” ” In fact, it’s rather valuable. Um, no?

Types 136

Feature Content that Answers Questions for Better SEO

Spin Sucks

Finding Sources on Twitter. I was reminded of this interesting way to produce content when I recorded FIR with Shel Holtz yesterday (more on that tomorrow). He found an article on Medium by Daniel Victor that explores how you should search on Twitter , specifically (though it would work on Google, too), by adding one word. By Gini Dietrich. Think about it from your perspective.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. By Bryan Adams. Research from Media Dynamics, Inc. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Lead Acts to Follow.

Introducing Spider: A Super Cool Link Listening Tool

Spin Sucks

And now on to your regularly scheduled programming. A few years ago, I met Robert Moore on Twitter. You can now listen to conversations on Twitter about you, your organization, your competitors, or anything you like. Which means I can input spinsucks.com or spinsucks.com/super-cool-new-post and listen to what people have to say about it on Twitter. ” OK, OK! winning!

Tools 125

Love it or Hate it: Let’s Talk Email Marketing for Business

Spin Sucks

Email Marketing Marketing Canadian Legislation email is far from dead email marketing myths facebook instagram marketing tactics newsletter Small Business TwitterEmail marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics.

The Four Skills Digital Marketers Need Today

Spin Sucks

Ten percent of the businesses I looked at cite a requirement for social media experience among applicants, and that experience needs to go far beyond keeping up an active personal Twitter account. Develop site-specific and interactive content : Are you posting the same things to Twitter as you are to LinkedIn? Are you keeping up? Analytics : How are you measuring mobile performance?

Skills 143

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Did they subscribe to your blog or follow you on Twitter? By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. Our time equals money. You read.

How NOT to Build a Following on Social Media

Spin Sucks

Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. Community Social Media build a following choose the right network digital agency don't buy followers engage your audience facebook instagram learn analytics LinkedIn social media best practices social media ethics social media landscape social media marketing agency Twitter

To Taylor Swift, Love Spin Sucks

Spin Sucks

She uses both Twitter and Instagram to make a personal connection with her fans, and it works so well, she’s been able to bypass the intermediaries that sell her music. She used shared media with her Instagram and Twitter use, which ingratiated her fans even more. Tweeted it to her 60 million Twitter followers. By Gini Dietrich. Taylor Swift rocks! The PR Behind Taylor Swift.

Tumblr 138

10 Ways to Be Compelling on Instagram

Spin Sucks

With Facebook no longer social media’s cool little brother and Twitter having plateaued, businesses and marketers start looking elsewhere. Instagram is the new cool kid on the block. Patrick Cole looks at ways to engage on Instagram. The post 10 Ways to Be Compelling on Instagram appeared first on Spin Sucks. Comments Interesting tips! Instagram IS fun, and definitely has a.

Grow Your Business with Social Listening

Spin Sucks

Link Listening to Build Community One of my favorite social listening techniques is “link listening” on Twitter. Sure, you can get a certain amount of legacy data from a Twitter API call, but what you really want is the the fresh stuff as it happens in real-time. Give it a try now: Enter SpinSucks.com into the Twitter search box (no [link] and voila! Content marketing wonks?

API 124

The FTC and Social Media: You Have to Disclose

Spin Sucks

Mary Engle, director of the division of advertising practices at the FTC told The Wall Street Journal that, “while this was the FTC’s first case regarding Twitter and misleading behavior, it’s unlikely to be our last.” By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. No harm, no foul, right? It says so in your bio. Always.

Newsjacking: The Good, the Bad, and the Superbowl

Spin Sucks

Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway.  And I’m still sighted’ish. Ok, I should clarify: I hate “if it bleeds it leads” style newsjacking. Because, really?

Meme 121

Six Simple Public Relations Efforts that Take Less than 10 Minutes

Spin Sucks

Seek and Tweet on Twitter. Asking Asking for a consumer’s Twitter handle may seem invasive, and directly spamming their stream is even more bothersome. However, However, there’s nothing wrong with researching who mentions your product on Twitter and following-up with them about a used product or service. By Cam Secore. Six Simple Public Relations Winning Efforts. Who knows?

Apple Should Not Buy Twitter

Spin Sucks

I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? ” It likely comes as no surprise to you that I’m shocked Twitter is still around. Twitter  automagically  makes Apple a  defacto player in social. entrepreneur Innovation Apple TwitterWhile I love it and spend a good amount of time on it, I have no idea how they’re surviving.

Apple 90

The Business Guide to Using Instagram

Spin Sucks

Like Facebook or Twitter, you can use a hashtag on Instagram  that will help you attract new followers. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. Please note the verbiage there—it is the most  used  social media outlet. Instagram has 300 million users—and they aren’t all teenagers. Celebrations.

The Dark Side of Social Media

Spin Sucks

” to your Foursquare check-ins that were published on Twitter. By Gini Dietrich. love social media. It has changed the way I do business and I’ve made lifelong friends I never would have even met. It truly has flattened out the world. But it also has a dark side not many expect. Sure, we kind of expect to hear about people being stalked because of social media. Creeeeeeeepy.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

You see this both on Instagram and Twitter frequently through searches for things such as #contentmarketing or #mediarelations. This Twitter-based contest encouraged participants to pair up and tweet about a destination of their choice served by the airline. But that doesn’t mean you can use them haphazardly or without strategy. And afterall…#PetroPOWER!!!!!

Social Media New Year’s Resolutions for 2015

Spin Sucks

Social Media Social Media Strategy facebook LinkedIn Networking new year''s new year''s resolutions social media best practices social media resolutions Twitter By Eleanor Pierce. The new year is almost here, and methinks it’s time for a few New Year’s resolutions. My first resolution: None of my resolutions will be related to dieting. Woohoo! It’s kind of annoying. It works. Not once.

Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

Spin Sucks

” has extended to Twitter. critic of NBC and it’s coverage of the Olympics has had his Twitter account suspended…with no update on when it might be reinstated. He was relentless in his tweets, but didn’t say anything (in my opinion) I haven’t seen from my friends all over Facebook  and  Twitter. Twitter Account Suspended. The Back Story.

Report 100

How Social Media Affects Search

Spin Sucks

He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. Webinar Details.

Eight Social Media Tactics Designed for Big Return

Spin Sucks

It’s always really surprising to me how many organizations don’t have their Twitter handle in the tweets. Follow your organization on Twitter and retweet what they’re sharing. By Gini Dietrich. Because the recommendations I made are not atypical of this organization, I thought I would repeat them here. can implement immediately. Make Sharing Ridiculously Easy.

Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

This means you should set up your plugin to have your Twitter handle in it and an easy way to grab the headline. It has the headline, the author’s Twitter handle, the link, and our Twitter handle. Twitter. By Gini Dietrich This whole digital world is a funny beast. ” because what worked in 2010 no longer works today. Social Share Buttons. told you. Email.

Ten Ways to Treat Media Relations Like Dating

Spin Sucks

Find them on Twitter, then add them to a Twitter list  so you see everything they tweet. By Gini Dietrich. Yesterday, we talked about the six things every business leader should consider before they hire a PR firm. If you take only one thing away from that blog post, it’s this:  Know the difference between media relations and public relations. Personalize your pitch. It works.

Trends 117

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

Search Quora, LinkedIn and Facebook groups, Twitter chats, and hashtags for genuine questions. By Bryan Adams. Lazy marketers are all around us…i ncluding you, if you’re honest. Have you ever woken up from a Saturday afternoon snooze or raced back from work or the gym because you’re absolutely starving? We make, we eat, and we move on. Have You Been a Lazy Marketer?