How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.
#ContentChat Twitter Chat Recap
AUGUST 30, 2016
The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.
Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.
Why the E. L. James Twitter Chat Went Horribly Wrong
JUNE 30, 2015
James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.
Four Tips to Help You Write About Yourself
APRIL 5, 2016
entrepreneur Professional Development blog article bios how to write a speaking gig introduction learn how to write about yourself linkedin profile online communities pad your resume social media profiles twitter bio write about yourselfThat makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P.
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
Over the past year or so I have been using Twitter to contact journalists. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. Do you already use Twitter for PR? Pitch. Thank.
Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.
Twitter Brand Pages are Pointless
DECEMBER 13, 2011
Twitter introduces brand pages. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. ” It isn’t that they are making an effort to improve the Twitter site for its users that pisses me off; it’s that there are ANY users. Twitter provides a service I love. Those people are idiots. Seriously!
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmartKimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently.
The 10 Commandments of Online Etiquette
JULY 23, 2015
Thou shalt not use your Twitter , Facebook , Google+ , and LinkedIn accounts as news feeds for your organization. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable?
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It won’t come to a surprise to many of you that I love Twitter. Without the social network, I would have never met some of these people and the idea makes me very sad. I’ve always contended Twitter wouldn’t last forever. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. IFTTT.
Four Ways to Keep Content Fresh
JULY 29, 2015
Read the Twitter streams. By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. And they would. And a story they found.
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
public thank you on Facebook or Twitter. By Gini Dietrich. On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” ” In fact, it’s rather valuable. Um, no?
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Finding Sources on Twitter. I was reminded of this interesting way to produce content when I recorded FIR with Shel Holtz yesterday (more on that tomorrow). He found an article on Medium by Daniel Victor that explores how you should search on Twitter , specifically (though it would work on Google, too), by adding one word. By Gini Dietrich. Think about it from your perspective.
Love it or Hate it: Let’s Talk Email Marketing for Business
FEBRUARY 3, 2016
Email Marketing Marketing Canadian Legislation email is far from dead email marketing myths facebook instagram marketing tactics newsletter Small Business TwitterEmail marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. By Bryan Adams. Research from Media Dynamics, Inc. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Lead Acts to Follow.
How NOT to Build a Following on Social Media
MAY 2, 2016
Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. Community Social Media build a following choose the right network digital agency don't buy followers engage your audience facebook instagram learn analytics LinkedIn social media best practices social media ethics social media landscape social media marketing agency Twitter
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
And now on to your regularly scheduled programming. A few years ago, I met Robert Moore on Twitter. You can now listen to conversations on Twitter about you, your organization, your competitors, or anything you like. Which means I can input spinsucks.com or spinsucks.com/super-cool-new-post and listen to what people have to say about it on Twitter. ” OK, OK! winning!
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Ten percent of the businesses I looked at cite a requirement for social media experience among applicants, and that experience needs to go far beyond keeping up an active personal Twitter account. Develop site-specific and interactive content : Are you posting the same things to Twitter as you are to LinkedIn? Are you keeping up? Analytics : How are you measuring mobile performance?
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
She uses both Twitter and Instagram to make a personal connection with her fans, and it works so well, she’s been able to bypass the intermediaries that sell her music. She used shared media with her Instagram and Twitter use, which ingratiated her fans even more. Tweeted it to her 60 million Twitter followers. By Gini Dietrich. Taylor Swift rocks! The PR Behind Taylor Swift.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Did they subscribe to your blog or follow you on Twitter? By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. Our time equals money. You read.
Grow Your Business with Social Listening
MARCH 18, 2015
Link Listening to Build Community One of my favorite social listening techniques is “link listening” on Twitter. Sure, you can get a certain amount of legacy data from a Twitter API call, but what you really want is the the fresh stuff as it happens in real-time. Give it a try now: Enter SpinSucks.com into the Twitter search box (no [link] and voila! Content marketing wonks?
Six Simple Public Relations Efforts that Take Less than 10 Minutes
SEPTEMBER 14, 2015
Seek and Tweet on Twitter. Asking Asking for a consumer’s Twitter handle may seem invasive, and directly spamming their stream is even more bothersome. However, However, there’s nothing wrong with researching who mentions your product on Twitter and following-up with them about a used product or service. By Cam Secore. Six Simple Public Relations Winning Efforts. Who knows?
10 Ways to Be Compelling on Instagram
MAY 12, 2016
With Facebook no longer social media’s cool little brother and Twitter having plateaued, businesses and marketers start looking elsewhere. Instagram is the new cool kid on the block. Patrick Cole looks at ways to engage on Instagram. The post 10 Ways to Be Compelling on Instagram appeared first on Spin Sucks. Comments Interesting tips! Instagram IS fun, and definitely has a.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Mary Engle, director of the division of advertising practices at the FTC told The Wall Street Journal that, “while this was the FTC’s first case regarding Twitter and misleading behavior, it’s unlikely to be our last.” By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. No harm, no foul, right? It says so in your bio. Always.
Newsjacking: The Good, the Bad, and the Superbowl
JANUARY 26, 2015
Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway. And I’m still sighted’ish. Ok, I should clarify: I hate “if it bleeds it leads” style newsjacking. Because, really?
The Business Guide to Using Instagram
MARCH 17, 2015
Like Facebook or Twitter, you can use a hashtag on Instagram that will help you attract new followers. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. Please note the verbiage there—it is the most used social media outlet. Instagram has 300 million users—and they aren’t all teenagers. Celebrations.
The Dark Side of Social Media
APRIL 6, 2015
” to your Foursquare check-ins that were published on Twitter. By Gini Dietrich. love social media. It has changed the way I do business and I’ve made lifelong friends I never would have even met. It truly has flattened out the world. But it also has a dark side not many expect. Sure, we kind of expect to hear about people being stalked because of social media. Creeeeeeeepy.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? ” It likely comes as no surprise to you that I’m shocked Twitter is still around. Twitter automagically makes Apple a defacto player in social. entrepreneur Innovation Apple TwitterWhile I love it and spend a good amount of time on it, I have no idea how they’re surviving.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
It’s always really surprising to me how many organizations don’t have their Twitter handle in the tweets. Follow your organization on Twitter and retweet what they’re sharing. By Gini Dietrich. Because the recommendations I made are not atypical of this organization, I thought I would repeat them here. can implement immediately. Make Sharing Ridiculously Easy.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
You see this both on Instagram and Twitter frequently through searches for things such as #contentmarketing or #mediarelations. This Twitter-based contest encouraged participants to pair up and tweet about a destination of their choice served by the airline. But that doesn’t mean you can use them haphazardly or without strategy. And afterall…#PetroPOWER!!!!!
Social Media New Year’s Resolutions for 2015
DECEMBER 30, 2014
Social Media Social Media Strategy facebook LinkedIn Networking new year''s new year''s resolutions social media best practices social media resolutions Twitter By Eleanor Pierce. The new year is almost here, and methinks it’s time for a few New Year’s resolutions. My first resolution: None of my resolutions will be related to dieting. Woohoo! It’s kind of annoying. It works. Not once.
How Social Media Affects Search
JANUARY 12, 2015
He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. Webinar Details.
Ten Ways to Treat Media Relations Like Dating
OCTOBER 15, 2015
Find them on Twitter, then add them to a Twitter list so you see everything they tweet. By Gini Dietrich. Yesterday, we talked about the six things every business leader should consider before they hire a PR firm. If you take only one thing away from that blog post, it’s this: Know the difference between media relations and public relations. Personalize your pitch. It works.
Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
JULY 31, 2012
” has extended to Twitter. critic of NBC and it’s coverage of the Olympics has had his Twitter account suspended…with no update on when it might be reinstated. He was relentless in his tweets, but didn’t say anything (in my opinion) I haven’t seen from my friends all over Facebook and Twitter. Twitter Account Suspended. The Back Story.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
This means you should set up your plugin to have your Twitter handle in it and an easy way to grab the headline. It has the headline, the author’s Twitter handle, the link, and our Twitter handle. Twitter. By Gini Dietrich This whole digital world is a funny beast. ” because what worked in 2010 no longer works today. Social Share Buttons. told you. Email.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Search Quora, LinkedIn and Facebook groups, Twitter chats, and hashtags for genuine questions. By Bryan Adams. Lazy marketers are all around us…i ncluding you, if you’re honest. Have you ever woken up from a Saturday afternoon snooze or raced back from work or the gym because you’re absolutely starving? We make, we eat, and we move on. Have You Been a Lazy Marketer?
The Spin Sucks Inquisition: Shonali Burke
FEBRUARY 6, 2015
Where You Can Find Shonali Burke You can find Shonali on Twitter , Facebook , LinkedIn , Google+ , Pinterest , Instagram , YouTube , Slideshare , and on her blog. By Gini Dietrich If you don’t already know Shonali Burke, this Inquisition will push you over the edge. If you practice communications for a living, you MUST know Shonali Burke ! Or the time we were in Washington, D.C.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Twitter (75%), Facebook (73%), and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. Very good.