Is the Twitter RT irrelevant?
MARCH 24, 2011
Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? There are now over 200 million Twitter accounts (not all active), with think the retweet, aka RT (in both its informal and official forms), has run its course.
Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications
FEBRUARY 4, 2011
Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo.
Every word matters
JUNE 13, 2011
This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. couple years ago I wrote a competitive response for internal use
Ignoring Twitter = Loss On Noninvestment
OCTOBER 14, 2011
A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for
How important is social media content quality?
JUNE 7, 2011
The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers.
Is +1 really 15 years old?
JULY 20, 2011
mentioned today on Twitter that I thought the use of the expression "+1" was The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old.
Corporate social media: skate everywhere the puck has been and is going
MAY 25, 2012
But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy.
Dick Clark jokes - too soon!
APRIL 18, 2012
Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well
Social media love is all you need
APRIL 9, 2012
It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain
Social Media as an Investigative Tool
NOVEMBER 26, 2010
Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific
Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
MAY 21, 2010
Below the two girls is a link to a Facebook page, and to the right, links to Facebook and Twitter. It was all over Twitter and Facebook. So it went to all my Twitter followers and then over to FriendFeed and Facebook. The interview is a little later on in this post). The landing page for 31-Cent Scoop Night breaks an old school Web marketing rule: Keep people on your site.
Accepting That You’re not Going to Marry Gwyneth Paltrow
JANUARY 7, 2010
’ Two old blokes chatting about media trends, this video is a great send up of new media, blogging, and Twitter. “If you write in Twitter: ‘I’m talking to Peter in a pub,’ then everyone would know and act accordingly.. Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’
Five Things to Do About Facebook Privacy Other Than Closing Your Account
MAY 14, 2010
Follow the Electronic Frontier Foundation , the ACLU , and the Federal Trade Commission (FTC) on Twitter. have also created a Twitter list of Internet law and privacy experts. Use Facebook, Twitter, and your blog if you have one, to inform others of developments in Facebook’s ongoing privacy saga. Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. It is statistically insignificant. Recheck every two weeks to see if anything has changed.
Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Twitter recently rolled out its Geotagging capability on a limited basis. Facebook and Twitter both offer “interesting ideas in social search, and both are sitting on top of mountains of social data, but both have taken an incidental approach to social search. Here are my five social media predictions for 2010. 1. space. PowerPoint is ubiquitous.
The Unfriendliness of Kid-Friendly Social Networks
MAY 19, 2010
Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social. Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does Togetherville is also the Web 2.0 version of the Happy Meal toy. That will come in time.
Social Media Isn’t Conversation, It’s Publication
MARCH 15, 2010
The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet on Twitter or “Share on Facebook isn’t conversation — it’s publication. Twitter, for example, still has a thing called “ the public timeline where all tweets are reproduced and can be found by search engines and services that aggregate tweets. Imagine you’re chatting with a real friend in a real cafe. If you’re not cautious, a couple of people might overhear.
Craigslist Isn’t Facebook - And That’s Good
APRIL 14, 2011
Considered within the narrow definition of high growth social networking sites like Facebook and Twitter, it's easy to see why some wonder why Craigslist hasn't joined the social revolution, and why the site hasn't undergone significant changes to its features and user interface to remain "competitive." But to look at
Why are status updates important in internal social applications?
FEBRUARY 28, 2011
worked with one company that developed social business apps and used its own Twitter-like status update product internally. One of the greatest appeals of external/public social media is the status update stream. Most of the employees were engineers, many working remotely. This application gave them back a couple of
Twitter is the bird, the bird is Twitter.
JUNE 11, 2012
"Twitter is the bird, the bird is Twitter." So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need
Who Are Your Twitter Fab Five?
JULY 23, 2009
In response to the madness of Twitter Follow Friday, I’m going to try something new that I call my “Fab Five to Follow Post.” Instead of tweeting dozens of random Twitter IDs with no context or explanation, I’ve decided to pick five of my favorite Twitter people and explain why I follow them, and why you might want to as well. As with most of my favorite people on Twitter, our friendship is based on mutual respect. Vruz had a green avatar before anyone else on Twitter. I’m not sure how I met Michelle Naranjo, MissMotorMouth. Jorgensen. See how smart he is?).
“I’m At Safeway.” So what? The Problem of Trivial Updates
AUGUST 5, 2010
Are trivial Foursquare Twitter updates especially annoying, or just more of the same? Twitter was built for trivial status updates. Remember, URL shortening wasn't built into Twitter at the beginning.) Even today, everything on Twitter can be divided into two categories: status updates and shared content. Then came link sharing.
Students Failing English Due to Twitter, Facebook
JANUARY 31, 2010
The free-form writing style of social networks like Twitter and Facebook is changing the way people communicate, and causing students to fail English. That’s the claim of a piece out this afternoon from the Canadian Press. So have fun when you’re online, but remember, almost everything you “say and do is visible to the entire world, including people who can make a difference in helping you achieve your objectives.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Of course there are many reasons these people are influential, but a very basic reason is that they are creating original content somewhere other than Twitter. Who do you see most often retweeted?
Facebook About to Drop a Bomb on Foursquare?
MARCH 26, 2010
Witness Google, with Google Buzz, which has generated some interest but doesn’t really seem poised to destroy Twitter. Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. I don’t think so. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. think this is low, and I also think it is too soon for Foursquare to sell. More on 4sq in a moment.).
How Social Is Your Company, Really?
JULY 6, 2010
So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Twitter. Is your Twitter account staffed by one or more real people who respond in real time to questions and comments? Or is it a one-way feed? A one-way Twitter news feed can be useful, but it’s not engaged. Do you have company social media contact info (your Twitter, Facebook, etc. Ask BP and ExxonMobil about spurious Twitter IDs.) E-mail isn’t dead, either. Your company is truly social, isn’t it? Everything on the checklist is in place.
BP Destroyed the Gulf, So Forget Your Brand. Huh?
JUNE 4, 2010
That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. Stick is an awesome writer, and @BPGlobalPR is a superlative bit of parody that is actually doing some good. But I think he doesn’t grasp the modern meaning of “brand” when he writes: “FORGET YOUR BRAND. You don’t own it because it is literally nothing. This is a non-sequitur. The brand, by a modern definition, is EVERYTHING.
CTV Canada Story on Cyber Libel
MARCH 30, 2010
Did you know you might be legally liable if you slam your landlord on Twitter? Even if you think he or she is a slumlord? The idea for that post came out of a conversation I had with Nadia Matos , the CTV reporter, a couple of weeks ago. Check it out, interesting stuff.
What Does Your Twitter Avatar Say About You?
JULY 26, 2009
Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. If you’re a conservative, you’ve probably changed your avatar to show your affiliation with TCOT (Top Conservatives on Twitter), even though you find grassroots political activism a little confusing. Brown box special : The tacky default Twitter avatar, indicating a new user, or a spammer, or both, or someone who is too private to post an avatar, or maybe too lazy. Tags: Social Media avatars Twitter twitter You’re “normal,” whatever that means. LOL!”.
Stand By for a Foursquare Superuser
NOVEMBER 25, 2009
Perhaps it doesn’t deserve the status of a combat fighter pilot, but Foursquare has upgraded me to “Superuser status, which means: “you gain the ability to edit our venue database (fixing incorrect addresses, suggesting duplicate venues, marking places as “closed , matching venues with their Twitter accounts). In the future, you may unlock additional Superuser powers that let you merge venues and (ah, someday!) “Stand by for a fighter pilot, Robert Duvall’s character, Lt. create new badges.. have to admit that I was excited about this.
McLuhan, Socrates and Edith Wharton On Social Media
SEPTEMBER 19, 2009
But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. Twitter users have subscribers or connections. Albert Einstein.
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
The airline indicated through its Twitter account “As Dave asked we donated 3K to charity and selected the Thelonius Monk Institute of Jazz 4 music education 4 kids. In at least one tweet, United says, “No excuse; we’re sorry, words that should be heard more often from corporate spokespeople.. Shameless capitalism at its finest! ’. Sorry for any confusion.
Asymmetry of Expectations in Social Network Friending
SEPTEMBER 29, 2010
When you choose to add someone on Facebook, Twitter, or Foursquare, do you stop to think about how they might react to your invitation? And when you receive a request, what kinds of reactions have you had? There are many emotional responses to a friend request, and often, an imbalance
Debunking Five Social Media Myths
JANUARY 22, 2010
It’s hip and cool to say Facebook, Twitter, and text messaging have replaced e-mail, and “anything worth saying can be said in 140 characters,” but it isn’t true. Had I sent it to her via Twitter, it would have required 60 separate messages. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. After Barrack Obama was elected, many people were disappointed when they couldn’t find him on Twitter chatting with the hoi polloi. If you enjoyed this article, please feel free to add me on Facebook and Twitter. Wrong.
Microworkers Paid Less Than a Penny for Writing
OCTOBER 29, 2009
In addition to facilitating this process, ShortTask often has questionable tasks like paying for positive product reviews and blog comments, Diggs, Twitter followers , etc. Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. It is also the great enslaver of the disadvantaged and the marginalized. One of the culprits is Amazon’s Mechanical Turk (MT). My son, a student, worked for MT moderating pictures for a social network at the rate of a few pennies each.
How the Economy and Social Media Are Ruining PR
OCTOBER 2, 2009
“Why pay a PR agency when we can tweet on our own Twitter account and post to our own blog?. Anyone can learn to format and publish a Twitter or blog update. Or: The Decline and Fall of Western Civilisation. The combined effects of social media and a down economy are ruining the PR industry. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. Instead, they are pushing their agencies to use more junior people at lower hourly rates. Writing is in decline.
Think Twitter Has No Rules? Think Again
AUGUST 5, 2010
Twitter has no rules. Twitter has its Twitter Rules, its Harassment and Violent Threats Policy, and many other rules that apply to all users. That's what I keep hearing from people who think they are the vanguard of a new movement. Don't believe it. There are rules EVERYWHERE. These are written
LinkedIn and Twitter Connect: So?
NOVEMBER 10, 2009
LinkedIn and Twitter announced last night that LinkedIn will now be integrating Twitter updates with LinkedIn user accounts. LinkedIn tweeted early this morning “Learn how you can link your LinkedIn and Twitter accts together! link]. @LinkedIn even changed its Twitter avatar to mark the occasion. Some on Twitter felt the two worlds should not collide.
Debunking Five Social Media Myths
NOVEMBER 12, 2009
It’s been replaced by Facebook, Twitter and online collaboration. Though the available data conflicts, there is nothing to indicate that MySpace users are predominantly younger than users of other social networks, and if anything, Twitter is now more popular than MySpace with younger age groups. Tags: Social Media e-mail Facebook MySpace social media myths Twitter Wall Street Journal e mail twitter Everyone knows e-mail is dead. Well, not exactly. And a recent piece in the Wall Street Journal didn’t say so either. You can see the article here.
Harmless Twitter Prank or Malicious Act?
OCTOBER 15, 2009
I was reviewing my Twitter follower list this morning and came across a potentially disturbing account tweeting what appears to be someone’s private information. reported this account by sending a Direct Message to @spam on Twitter. If it’s for real, I hope Twitter shuts it down soon. Tags: Blogging Social Media privacy tos Twitter TOS twitter
Live Tweeting Requires Ethical and Legal Considerations
JULY 3, 2009
Another interesting issue journalists are contending with is how Fair Use applies to information published on Twitter. Last month, Julie Posetti wrote a piece on the PBS MediaShift blog, Rules of Engagement for Journalists on Twitter. She believes that anything that appears on Twitter is “fair game : “Although social media etiquette may not recognize a journalist’s right to report any material published openly, the reality is that open Twitter accounts are a matter of permanent public record and fair game for journalists. ’s copyright.”. world.
Finally, a Twitter Hashtag I Like, Sort Of
OCTOBER 24, 2009
Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It! also think they’re a workaround for Twitter’s (up until recently) lack of a list or group feature. Gary Vaynerchuk hashtags Twitter twitter
Twitter Lists Are Life Changing, Threaten Yammer & Others
OCTOBER 22, 2009
I am among a number of people who have had list functionality added as part of Twitter’s beta rollout of the new feature. Twitter is promoting the feature at the top of the home page with: Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. Twitter’s list function is great, but it doesn’t do everything I’d like it to.
Tips for Using Facebook Fan Pages
OCTOBER 24, 2009
On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. Take advantage of the features Facebook makes available, like the ability to upload images, integration with YouTube and Twitter, status updates (which will appear in fans’ news feeds), creation of discussion boards, etc. Victoria’s Secret’s Pink and Whole Foods were both mentioned.