Is the Twitter RT irrelevant?
MARCH 24, 2011
Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? There are now over 200 million Twitter accounts (not all active), with think the retweet, aka RT (in both its informal and official forms), has run its course.
Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications
FEBRUARY 4, 2011
Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo.
Ignoring Twitter = Loss On Noninvestment
OCTOBER 14, 2011
A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for
Every word matters
JUNE 13, 2011
This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. couple years ago I wrote a competitive response for internal use
Is +1 really 15 years old?
JULY 20, 2011
mentioned today on Twitter that I thought the use of the expression "+1" was The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old.
Social media love is all you need
APRIL 9, 2012
It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain
Craigslist Isn’t Facebook - And That’s Good
APRIL 14, 2011
Considered within the narrow definition of high growth social networking sites like Facebook and Twitter, it's easy to see why some wonder why Craigslist hasn't joined the social revolution, and why the site hasn't undergone significant changes to its features and user interface to remain "competitive." But to look at
Why are status updates important in internal social applications?
FEBRUARY 28, 2011
worked with one company that developed social business apps and used its own Twitter-like status update product internally. One of the greatest appeals of external/public social media is the status update stream. Most of the employees were engineers, many working remotely. This application gave them back a couple of
Twitter is the bird, the bird is Twitter.
JUNE 11, 2012
"Twitter is the bird, the bird is Twitter." So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need
Comments Were Meant to Be Deleted
JULY 25, 2016
Not true on twitter. In more practical terms, if we follow someone on Twitter, you could call that subscribing to their feed (and people commonly do). I recently posted on Facebook : “I do not like Donald Trump. If you do, we can be friends. But I don’t have to let you campaign for Trump on my Facebook page. He is reprehensible and a real threat to our nation’s future. I don’t care if you disagree with my position. Please don’t post pro-Trump comments on my page. will delete them. Thank you.” Generally just not true. The platform owns the feeds.
LinkedIn and Twitter Connect: So?
NOVEMBER 10, 2009
LinkedIn and Twitter announced last night that LinkedIn will now be integrating Twitter updates with LinkedIn user accounts. LinkedIn tweeted early this morning “Learn how you can link your LinkedIn and Twitter accts together! link]. @LinkedIn even changed its Twitter avatar to mark the occasion. Some on Twitter felt the two worlds should not collide.
Harmless Twitter Prank or Malicious Act?
OCTOBER 15, 2009
I was reviewing my Twitter follower list this morning and came across a potentially disturbing account tweeting what appears to be someone’s private information. reported this account by sending a Direct Message to @spam on Twitter. If it’s for real, I hope Twitter shuts it down soon. Tags: Blogging Social Media privacy tos Twitter TOS twitter
Finally, a Twitter Hashtag I Like, Sort Of
OCTOBER 24, 2009
Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It! also think they’re a workaround for Twitter’s (up until recently) lack of a list or group feature. Gary Vaynerchuk hashtags Twitter twitter
Twitter Lists Are Life Changing, Threaten Yammer & Others
OCTOBER 22, 2009
I am among a number of people who have had list functionality added as part of Twitter’s beta rollout of the new feature. Twitter is promoting the feature at the top of the home page with: Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. Twitter’s list function is great, but it doesn’t do everything I’d like it to.
Twitter Translate Rolling Out
NOVEMBER 9, 2009
A friend of mine pointed out the Twitter account of Mirko Gosch , who is identified in his profile as “Translator, Level 2.. There have been all kinds of rumors about Twitter some day rolling out translation. Biz Stone concluded a post on the Twitter blog last month by writing, “We’re very excited that more people will be able to use Twitter in their native language! I found this confusing (not to nit pick) because being able to use a site in your own language requires localization, the translation of all of the site’s menus, screens, prompts, etc.
Twitter Rules vs. Community Values
NOVEMBER 7, 2009
I recently posted my Brief List of 53 Twitter Rules , guidelines for how I choose to use Twitter. I got a great response, and one person commented they liked Twitter “because there weren’t rules. In addition to the TOS, there are also The Twitter Rules. Twitter, and every other social network, has written/legislated rules, moral/ethical rules, and some rules that are derived from community values. came up with this rule for myself before Twitter banned recurring tweets. Rules have numerous origins. It’s not illegal to do so.
Think Twitter Has No Rules? Think Again
AUGUST 5, 2010
Twitter has no rules. Twitter has its Twitter Rules, its Harassment and Violent Threats Policy, and many other rules that apply to all users. That's what I keep hearing from people who think they are the vanguard of a new movement. Don't believe it. There are rules EVERYWHERE. These are written
Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
MAY 21, 2010
Below the two girls is a link to a Facebook page, and to the right, links to Facebook and Twitter. It was all over Twitter and Facebook. So it went to all my Twitter followers and then over to FriendFeed and Facebook. The interview is a little later on in this post). The landing page for 31-Cent Scoop Night breaks an old school Web marketing rule: Keep people on your site.
Recurring Tweets Outlawed By Twitter Rules
OCTOBER 16, 2009
There have been many reports that Twitter has “announced that recurring tweets would become a Terms of Service Violation. We don’t want to see any duplicate tweets whatsoever- They pollute Twitter, and tools shouldn’t be given to enable people to break the rules. Reports also state that recurring tweets would be a violation of Twitter’s Terms of Service (TOS). Honestly, over the years I have not been able to see where Twitter has been headed, what its grand strategy is, but I am encouraged by its recent efforts to combat the spam that is ruining it.
Trying Out Twitter’s New Retweet Feature
NOVEMBER 10, 2009
More and more users are getting Twitter’s new Retweet feature. When a user clicks “Retweet, all formatting is handled by Twitter, and the Retweet is published without opportunity for editing. Tags: Social Media retweet Twitter twitter Beta users see a banner at the top of the home page indicating they are part of the rollout: A Retweet carries the new Retweet double-arrow icon and a count of how many times it has been retweeted. This was previously a big problem. also noticed that tweets by people who have protected updates cannot be retweeted. Smart.
Twitter Blocking Recurring Tweets in Realtime
OCTOBER 16, 2009
I discovered last night that Twitter is not simply blocking recurring tweets as reported elsewhere , they’ve actually implemented filters that physically block recurring tweets. I was using Tweetie , an iPhone Twitter client. copied and pasted a previous tweet and tapped “Send. The tweet did not appear on my timeline, so I tried it again directly from Twitter and again it didn’t show up. guessed that Twitter was filtering tweets, so I rearranged a few words, and reposted it successfully.
Dixon Hamby Wins Copy of SocialCorp
NOVEMBER 20, 2009
Congratulations to Dixon Hamby who was selected at random from those who left a comment on my October 26 post, My Brief List of 54 Twitter Rules (Did I Miss Any?). Even though the contest is closed, please do visit the post and tell me your favorite Twitter rule, or why Twitter doesn’t have/need any rules. Tags: Social Media SocialCorp Twitter rules socialcorp
Twitter Asks SocialToo To Discontinue Automatic Unfollow
JANUARY 15, 2010
Apparently, Twitter asked SocialToo to make this change: “I just wanted to make you aware of a change we’re making on SocialToo at the request of Twitter. encourage you to read more about this on our blog at [link] where we explain more about why Twitter is requiring us to remove this feature. We are working on solutions in the meantime that will hopefully replace this feature and have Twitter’s blessing at the same time.. As of February 1, we will no longer be offering the service to automatically unfollow those who unfollow you.
Students Failing English Due to Twitter, Facebook
JANUARY 31, 2010
The free-form writing style of social networks like Twitter and Facebook is changing the way people communicate, and causing students to fail English. That’s the claim of a piece out this afternoon from the Canadian Press. So have fun when you’re online, but remember, almost everything you “say and do is visible to the entire world, including people who can make a difference in helping you achieve your objectives.
The Unfriendliness of Kid-Friendly Social Networks
MAY 19, 2010
Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social. Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does Togetherville is also the Web 2.0 version of the Happy Meal toy. That will come in time.
Make it Brief! Threely Makes Shortest URLs
JULY 17, 2009
Two characters is a big deal, particularly if you’re angling for Twitter RTs. You can post a Threely URL to Twitter, Facebook, MySpace, StumbleUpon or Del.icio.us. Finally, Threely offers the ability to insert any of a handful of Twitter symbols, such as a heart, star, check mark or umbrella, for “labeling URLs. I don’t fully understand this feature.
CTV Canada Story on Cyber Libel
MARCH 30, 2010
Did you know you might be legally liable if you slam your landlord on Twitter? Even if you think he or she is a slumlord? The idea for that post came out of a conversation I had with Nadia Matos , the CTV reporter, a couple of weeks ago. Check it out, interesting stuff.
Accepting That You’re not Going to Marry Gwyneth Paltrow
JANUARY 7, 2010
’ Two old blokes chatting about media trends, this video is a great send up of new media, blogging, and Twitter. “If you write in Twitter: ‘I’m talking to Peter in a pub,’ then everyone would know and act accordingly.. Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’
Crackdown on Athlete Twitter Use Points Up Frustration, May Violate 1st Amendment
AUGUST 31, 2010
The University of North Carolina seems to be cracking down on social networking abuses in the wake of last week's news that UNC's football team was under investigation for "academic misconduct." According to ESPN's College Nation Basketball Blog, team captain Marvin "Austin, who has been questioned by the NCAA about
What Does Your Twitter Avatar Say About You?
JULY 26, 2009
Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. If you’re a conservative, you’ve probably changed your avatar to show your affiliation with TCOT (Top Conservatives on Twitter), even though you find grassroots political activism a little confusing. Brown box special : The tacky default Twitter avatar, indicating a new user, or a spammer, or both, or someone who is too private to post an avatar, or maybe too lazy. Tags: Social Media avatars Twitter twitter You’re “normal,” whatever that means. LOL!”.
On Santa Cruz Radio Jan. 23 10 to Noon
JANUARY 20, 2010
Twitter. Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits. Some of the topics we’re thinking about covering include: Developing your brand online. Facebook. Video, such as YouTube and 12 Seconds. Social networking Etiquette.
How Transparent is Too Transparent?
JANUARY 21, 2010
Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. There’s a reason for that, of course.
My Brief List of 54 Twitter Rules (Did I Miss Any?)
OCTOBER 26, 2009
also have a lot of rules for how I use Twitter, so I thought I would share them. I was very deliberate when I wrote “rules for how I use Twitter.” wouldn’t presume to tell you how to use Twitter. Block people who tweet your Twitter name in connection with marketing and follower scams. Use Twitter on various days at various times to catch followers around the globe. Don’t use Twitter like it’s IM. Don’t let anyone tell you they know all the Twitter rules. Add your top Twitter rules in a comment before Nov. Be relevant 90% of the time.
Who Are Your Twitter Fab Five?
JULY 23, 2009
In response to the madness of Twitter Follow Friday, I’m going to try something new that I call my “Fab Five to Follow Post.” Instead of tweeting dozens of random Twitter IDs with no context or explanation, I’ve decided to pick five of my favorite Twitter people and explain why I follow them, and why you might want to as well. As with most of my favorite people on Twitter, our friendship is based on mutual respect. Vruz had a green avatar before anyone else on Twitter. I’m not sure how I met Michelle Naranjo, MissMotorMouth. Jorgensen. See how smart he is?).
To Fail Whale or Not to Fail Whale?
NOVEMBER 20, 2009
Twitter can’t seem to make up its mind whether to serve up the traditional “fail whale graphic in the event of a system problem: or this abbreviated, non-fail-whale version: (I received both of these today.) Maybe each indicates a different type of error. Maybe there’s an old cetacean’s home somewhere in Florida.
Intro to Foursquare, Brightkite & Location-Based Social Media
NOVEMBER 4, 2009
You’ll also have the option to “cross-post” such that your location and message is published both within the application and to your Twitter or Facebook account. was recently introduced , which is quite attractively laid out, and includes Twitter-inspired graphics. Generally you can post a note, or a photo, at the same time, associating it with the location. So What? Brightkite.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Of course there are many reasons these people are influential, but a very basic reason is that they are creating original content somewhere other than Twitter. Who do you see most often retweeted?
Twittorati Features Tweets Everyone Already Knows About
AUGUST 1, 2009
This gives Technorati its coveted “business model (everyone wants to be the Digg of Twitter), but it has numerous shortcomings in terms of presenting users with useful and interesting content. have a great tool I use for following the top bloggers on Twitter. It’s called Twitter. Why would I need yet another aggregator that doesn’t give me any choices?
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
The airline indicated through its Twitter account “As Dave asked we donated 3K to charity and selected the Thelonius Monk Institute of Jazz 4 music education 4 kids. In at least one tweet, United says, “No excuse; we’re sorry, words that should be heard more often from corporate spokespeople.. Shameless capitalism at its finest! ’. Sorry for any confusion.
Social Media as an Investigative Tool
NOVEMBER 26, 2010
Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific