How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Twitter has gone from being a fun microblogging platform to taking on a life of its own. Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate. The Importance Of Visuals On Twitter. Not everything is great for Twitter. oh my! Visual Quotes.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.
How to generate Twitter leads using automation
OCTOBER 7, 2015
Enter Twitter. That said, Twitter is a huge place, so how are you supposed to find all these opportunities flying around you? That answer is twofold; Twitter search operators and IFTTT ( Zapier will work too) are the key. First, Twitter Queries. To be able to find these press opportunities, you’ll first need to first know which queries to use on Twitter. urgharo”.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Take a look at UNICEF’s Twitter page and you’ll see that they’re rather disciplined with their posting – they share one tweet almost every two hours.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers. You can increase the number of followers with good Twitter management. Don’t just tweet. Build a community. Be polite.
An Introduction to Peer-to-Peer Fundraising
JULY 18, 2016
Here’s how it works: your board member, Kelly, creates a custom, online personal fundraiser on behalf of your organization and then announces the fundraiser to her peers via email, Facebook, Twitter, text message, LinkedIn, and any other platform she uses which will include the link to her fundraiser. This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity.
8 Tips for Social Video Storytelling
MAY 2, 2016
If you want to reach tech-saavy millennials, build your content for Snapchat and Twitter with links for extended viewing on other platforms. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
In many cases they have used Facebook, Twitter and other networking sites to maximize their results. Using a Twitter hashtag campaign, they managed to generate millions of impressions, and raise thousands of dollars in the process. Attracted Interested Influencers – When actor Tom Hiddleston joined up with UNICEF to help children in need, the project was launched on Twitter.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
Employees can then share this content on LinkedIn and Twitter. Twitter handle: Disha_Dee. What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. Awesome Tools. LinkedIn Elevate. Dynamic Signal – Voice Storm.
The Importance of Marketing Diversification
JANUARY 3, 2017
Twitter? This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel. Twenty years ago, all you needed was an effective direct mail plan. It was revolutionary!
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Twitter : Use 1 appropriate hashtag for events, or topic. Community Twitter Chat/AMA/Crowdsourcing etc: Our tone here is warm , inspiring and our language is inclusive. Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
Yet many people who are new to digital marketing make the easy mistake of focusing on building a website and maybe posting here and there on Facebook or Twitter. The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Drive Website Traffic. Highlight Landing Pages.
Why is Twitter a crucial channel for trade associations and advocacy groups?
NOVEMBER 18, 2015
—————— During major political events like the State of the Union address or presidential debates, Twitter serves as the national town hall: a place to learn about and debate issues in real time. Why is Twitter a crucial channel for trade associations and advocacy groups? Twitter Advertising (@TwitterAds) October 22, 2015. https://t.co/1nPMSEKptB.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Unlike Facebook or Twitter, Snapchat content comes and goes and is gone after 24 hours. It’s going to take some time before we figure out if Snapchat will evolve into a prime communication channel like Facebook, Twitter or LinkedIn. And just like Twitter and Facebook, look for others that can amplify your message off of Snapchat. Seriously. They are awesome. photo credit ).
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
To learn about the demographic makeup of your current social media following, you can use native analytics on platforms like Twitter and Facebook or use a social media management tool. Facebook could change the rules; Twitter could shut down,” Pitman said. Reposted from Sprout Social with permission. By Alicia Johnston. . Define Social’s Role in Your Communications Strategy.
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
You can follow her on Twitter @maggielmcg and connect with her on LinkedIn. A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. When a member requests to join a Standard Group, their connections in the group can approve the request. Group owners and managers can also approve any request to join. Better Content Filtering.
What is no longer working in social media: 2014 edition
MAY 9, 2014
Twitter. There was a time you could get away with broadcasting links into the general noise of Twitter, and be noticed due to the curiosity factor of Twitter’s firehose, and the fact that Google would pick up your tweets in real time, and even show them in real time on trending searches. What’s new in social media, and what is broken. More visibility? Blogging. Facebook.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
Symplur –this is a great, free resource for healthcare or medical-focused associations, as well as a great example of the power of Twitter to advance collaboration and learning around specific topics. Twitter –In case you’re still holding out, thinking Twitter is just people talking about what they ate for lunch, it’s time to get past that! Social Media is Not Social Learning.
Create the Right Goals for Your Website
JULY 25, 2016
This might include search engines for a specific keyword, Twitter, or Facebook ads. This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. But that is not enough. Is it?
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
You can track conversations, measure conversions and manage your entire social strategy across popular social networks like Facebook, Twitter, LinkedIn and Google+ using a single internet-based dashboard. SocialOomph allows you to manage social media strategy across Facebook, Twitter, LinkedIn, Plurk, App.net and your nonprofit blog, and is especially feature-rich with regards to Twitter.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
Offer Facebook and Twitter users a simple giveaway for liking your page or following your feed when they provide you with their email and mailing address. Print your products with QR codes, twitter handles or hashtags to help create a buzz and direct users to your website or various social channels. That component is promotional products. Encourages Sharing and Increase Followers.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
Are you looking to manage your social media activities on Facebook or Twitter? What the tool does is that it will auto-post your Facebook and Twitter accounts with the content you set and allow you to keep track of all your fans and followers. With a simple click, you can have your update ready for your Facebook or Twitter fans. Canva. PicMonkey. Piktochart. EssayMama. Buffer.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
RiteTag is a must have social media marketing tool for Twitter, Facebook and other popular social media platforms. Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. To help them stay organized and in control, a multitude of tools and apps have been introduced. Pocket. Snip.ly.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Even if you have several social media accounts (Twitter, Linked In, Facebook), Drum up will allow you to manage it all from one place (dashboard) where you can monitor your posts and tweak your preferences or settings. You can also integrate this tool with your Twitter, Hootsuite, Dropbox, Linked In, P interest, and other accounts. Check ‘em out! The trap.it
How To Automate Twitter Without Looking Like an Idiot
APRIL 8, 2015
You: Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. Since the latter rate was now part of a much higher impressions total, this Twitter automation strategy drove an 80X increase in raw number of engagements. WASTED. Me: Right. Good call. Me: Yep.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
You can find her online at www.tanzenconsulting.com or on Twitter @carriehd. This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. Despite my persistence, we never sold content strategy.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
This is the type of user who has liked you on Facebook or followed you on Twitter, but they rarely engage with you. Social media makes it easy for unhappy customers to talk about their complaints and issues on your Facebook or Twitter, which can harm your online reputation. It’s Using social media to market your company is an undoubtedly wise decision. The Casual “Liker” —. Caryl M.
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
You can follow her on Twitter @maggielmcg and connect with her on LinkedIn. Ah, LinkedIn…where would my blogging be without your Groups feature? Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Then Then they cut those features. Ditto the polls feature they used to offer. photo credit ).
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
One of these huge mistakes is simply thinking that having a presence on places like Facebook and Twitter is enough to attract more customers. It’s easy to simply sign up for a Facebook and Twitter account and hope that they work out for your business. The Core of it All: Facebook and Twitter. Embed a Twitter or Facebook feed on your site. Is it zero? Surveys and polls.
How to Create Visual Content for Social Media on the Fly
APRIL 29, 2014
So ICF International has created Pixel This – a social media sizing chart that helps their clients correctly size images for use on Facebook, Twitter, Google, Pinterest, LinkedIn, YouTube, Instagram, Vine and Tumblr – and they are making it available free to the public. NOTE: This has not been updated with new Twitter sizes yet]. My favorite free (or cheap!) tools for non-designers.
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
YouTube is the second-most active, with Google+ and Twitter coming in third and fourth. Amnesty posts corresponding updates on Twitter, complete with relevant hashtags, to reach people in countries where Facebook is banned (like Bangladesh and North Korea). Pinterest drives more traffic to publisher websites than Google+, Twitter, YouTube, and LinkedIn combined. Timely Tweets.
LinkedIn to remove lots of search fields
DECEMBER 13, 2016
LinkedIn followed up with a comment on Twitter to the Google+ post. Just came across t his interesting post. LinkedIn will soon be retiring the ability to search years of experience, function, seniority level, interested in, company size and when a user joined. Also Also receiving the axe is the ability for Premium users to search within LinkedIn Groups. Beta version was shared with Bass.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
This includes using a blog and news app to talk about industry issues and trends and Twitter , Facebook and LinkedIn to amplify and share this content and other relevant content. Something that relates to your situation or industry. I was surprised by two things in the Association Trends report—the increase in Facebook usage and the decline in Twitter usage. Content, content, content!
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
comprehensive survey by Lithium Technologies revealed that 53% of Twitter users expect to hear back from brands within an hour of tweeting, and that number shoots up to 72% when the tweet in question involves a specific complaint. Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. It’s All Inbound. Meeting Expectations to Restore Sentiment. credit ). Show Them You Care.
[Cool Infographic Friday] How Digital and Social Media Have Transformed Nonprofits
NOVEMBER 27, 2015
More than three-quarters (81%) of nonprofits say Facebook is the most important social network for their organization; Twitter ranks second, with 11% of nonprofits ranking it as most important. 4. Thanks to MDG Advertising for passing along this infographic! 1. Nonprofits have gone all-in on digital. Online giving is on the rise, especially via social media. million for various causes.
Social Media Crisis Management for B2B
MAY 29, 2014
Related Posts How to Lead Your Way to a Social Organization Using YouTube for B2B [Cool video Friday] How to keep us safe inside Twitter Freedom of Speech and Social Media in the UK A Little Privacy, Please! Murphy’s Law states that anything that can go wrong will go wrong. This remains true in the world of social media. Create a Strategy. Develop a Social Media Presence. photo credit ).
How Are Associations Using Twitter?
FEBRUARY 3, 2014
——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members. Connect.
Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. Follow him on Twitter! Sales. You don’t generate revenue without having a strong focus on sales. Marketing. Human Resources.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Much like Facebook, Twitter and other social media giants, tools exist to provide insight to brands looking to market their products and services to specific users based on interest while monitoring brand presence on the network. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. Think Visually. These boards are viewable to their followers.
7 Common Mobile Fundraising Mishaps and How to Avoid Them
MAY 16, 2016
Twitter. Twitter. Twitter limits the number of characters that a nonprofit can post to just 140. It’s easy to make mistakes when you’re starting out. No one is an expert the first time around. Chefs train for years to perfect their crème brûlée techniques. You can learn from other nonprofit’s blunders, so you don’t have to waste time and energy making the same mistakes.