Social Media Strategery

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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Public Relations Social Media challenge.gov coke content content calendar content marketing Facebook government marketing mercedes panera pepsi porsche social media Twitter zappos A brand’s customers represent some of their best resources, yet most brands leave them on the bench. You might be surprised at what you’ll learn and how it can transform your business for the better.

You Become What You Measure

Social Media Strategery

We’ve already stopped using Twitter to actually talk with people. As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Social Media community conversation Facebook hbr pinterest social media spam TwitterSomehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Finally!

Rest in Peace, Social Media Ninjas

Social Media Strategery

Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas.

How a New Communications Graduate Can Stand Out

Social Media Strategery

An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume. Get on Twitter and share your thoughts on the latest PR crisis. Follow them on Twitter. Image courtesy of Flickr user stevendepolo.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Will he share it with his 100K Twitter followers and Facebook fans? This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. If only things were still this easy. billion.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Now, with consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream and presentation below. Thank

Social Media Lessons from a Two-Year Old

Social Media Strategery

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. like kitties.”

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

And yes, you may crack the same jokes as the ones you see brands make that then blow up on Twitter. Oreo’s  “blackout” tweet.  Arby’s tweet about   Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” Heinz at WOMMNext here in Chicago.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

It's about making friends, and not Facebook friends or Twitter friends – it's about making real, honest-to-god friends. Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. come buy my stuff!! They join them.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. Start a Twitter account! When did I become the guy who gets tired of social media? Quite the opposite, actually. Social media is not only not dead, it's so alive that it's become ubiquitous. There are Google+ master classes. You can read multiple books for marketing your business on Pinterest.

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

Social Media career digiday Facebook prdaily social media Twitter This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. Here’s the catch. feel your pain, anonymous author. They’re not.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats. Yeah, that’s going to be you. Good luck! It’s you.

Do You Have a Social Media Superman Complex?

Social Media Strategery

For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). It was fun and led to awards, promotions, and raises. What did I do wrong?

Set Your New Social Media Manager Up For Success

Social Media Strategery

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance. Provide a clear job description. Update your processes.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations  hire entire teams  to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. In reality, social media marketing has never been free.

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

And, even more unfortunately, just as marketers and social media gurus have propped up their own Twitter follower, Facebook likes, and Klout scores at the expense of the community as a whole , we will see similar situations behind the firewall as well. takes issue with this idea of ranking people's influence on these internal networks. Communities don’t work like that.

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Are You a Corporate Rebel?

Social Media Strategery

So when they reached out to me on Twitter to share my story being a corporate rebel, I jumped at the chance. One of my new favorite sites is www.rebelsatwork.com/. What's a corporate rebel you ask? According to the Rebels at Work site -. You hear about innovators in start-ups all the time. Rebelliousness and restlessness are accepted qualities of entrepreneurs. What makes them tick?

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

Social Media content content marketing Facebook measurement pr social media Twitter Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Makes sense, right? team of superstars is great for fantasy football, not so much in real life.

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. Twitter just turned five years old. slideshare. Knowing how to apologize?

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

Get on Twitter and share your thoughts on the latest PR crisis. Be prepared to do more than some simple secondary research and instead look to see who from that company is on Twitter and start following them. Answer a question they asked on Twitter. The infographic is right about one thing though – social media does give you an opportunity to stand apart from the crowd.

Recovering from a Social Media Mistake

Social Media Strategery

You can write blog posts, engage with professionals on LinkedIn, participate in industry Twitter chats. Everyone has posted something they wish they hadn't. Don't worry so much about the past and get back up on the horse. That's what will define you, not one post. Cathryn could have easily been one of my team members or mentees. Dear Cathryn, First of all, I want to tell you congratulations.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our own Wikipedia!" Or Facebook…or Twitter – you name it. What group/community receives the most visits and/or posts on a particular day? Less than 10%. 50%-74%.

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Justifying the Time You Spend on Social Media

Social Media Strategery

"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do?&# Yeah, Joe and I have exchanged a few messages over Twitter – he’s a great guy&#.

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA. I was with Cramer-Krasselt for more than two years and can’t thank everyone there enough for the opportunities I was given and for everything I learned there. My daughter Annabelle had a Twitter account and was featured on FedNewsRadio before she was even born. started Booz Allen’s unofficial  Yammer community and helped take it to more than 7,000 members before it became an official corporate tool.

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company? No, the two things you need to be successful in using social media are inexpensive and available to everyone, yet are very difficult to attain: loads of self-confidence and extreme self-awareness. You better be! Be confident.

The “New Media Director” Position is Just a Means to an End

Social Media Strategery

We've got a long way to go. In 2010, the position of “ New Media Director &# within the government has become almost commonplace. From governors to senators to Departments and Agencies, now you can attend a GovUp and leave with more than a dozen business cards, all containing the title of New Media Director. Department: Department of Take Your Pick. Grade: GS-14 or GS-15. Personal Prof.

Why I Hate the Word “Pitching”

Social Media Strategery

Know if my contact prefers to be contacted via Twitter, email, Facebook, phone, or carrier pigeon. I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's because it implies a certain level of salesmanship. Wonderful.

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I was on the Programming Committee for the first Gov 2.0 Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. 14 th ).

The Social Media Resolutions I Want You to Make

Social Media Strategery

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&#   Two years ago, I even did one of these posts myself. will finally come to the realization that for all the hype I help spread about Twitter, it’s still only used by less than 10% of the U.S. will stop telling my clients that they have to have a Facebook page, Twitter account, Second Life presence, or blog. population.

Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

“Half of our web traffic results from click-throughs on our Twitter posts!&#. Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job. and Open Government programs might be next. “Our retweet % has increased by 45% since last month!&#.

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively. “That’s easy – even I could do that!&#. Really?  Could you?  How many times have you watched Tiger Woods swing a golf club and then try to recreate that yourself?

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Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

Contact the author [link] david_tallan (David Tallan) Twitter Comment RT @sradick: Six Villains of Gov 2.0, Cole) Twitter Comment RT @JohnFMoore: RT @sradick: Six Villains of Gov 2.0, link] ChrisInKW (Chris Slothouber) Twitter Comment RT @nickcharney: RT @sradick: Six Villains of Gov 2.0, link] kevinamagee (Kevin Magee) Twitter Comment Best barriers to Gov 2.0 Heroes.

Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

Make it Accessible – Laptops, desktops, iPads, iPhones, Android devices, my old school flip phone, hell, even my TV all allow me to get online now.  I can access Pandora, Facebook, Twitter, and a whole host of other sites from a dozen different devices while on the subway, in my house, in a rain forest, or in my office.  bring this up because I’ve seen one too many Enterprise 2.0

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years. So to have the ways in which organizations and their publics relate to one another.

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Twitter Comment Als muziek in m’n oren! Government 2.0 link].

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands." They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. Thing is, they're GOOD at it.

Feed 14

Public Relations Isn’t the Cherry on Top

Social Media Strategery

Despite coming up with new definitions , there continues to be a lack of awareness on the part of our clients, colleagues, and friends about what we actually do and the value that we bring to a business. PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Something that's brought in after the product is completed and you're gearing up for launch. About getting media coverage. About making the public think your product is the best or that your company is awesome. Public Relations is much deeper than all of this.

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Join GovLoop if you haven't already Join Twitter (watch Twitter in Plain English ). Once you create your account, start by following these people/lists: Read LifeHacker’s The Six Ways You Should be Using Twitter Take a look at the people I’m following for a good mix of social media, Government 2.0 (and some sports) types Adriel Hampton’s excellent Gov 2.0 Gov 2.0

Competing on the Field But Cooperating in the Office

Social Media Strategery

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. It’s not difficult to find examples of sports teams using social media.

Addressing the Digital Divide WITHIN Your Organization

Social Media Strategery

While using Twitter may seem almost passe to me and the other social media “evangelists&# out there, it’s important to remember that the not only does the vast majority of America not use Twitter – the vast majority of your colleagues don’t either.  The site is called Twitter and it’s an Internet site where people can share 140 character messages, links, status updates, and locations with other people”. That’s why I only use Facebook (or Twitter) to share interesting links, talk with my family/friends, and/or ask questions of my network.”.

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. link] MarcLaurin (Marc Laurin) Twitter Comment Government Use of Social Media – “In Addition to,” Not “In Lieu of” [link to post] US data. Government 2.0 Despite the Government 2.0

Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. User first!