Twitter is the CB radio of the new millennium. Opinion Social media marketing CB radio TwitterRealizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers. MORE >>

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Social media marketing advocacy Brian Solis Chadwick Martin Bailey customer acquisition customer retention customers decision making cycle Facebook fans followers iModerate Research Technologies TwitterBefore we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and confidence in order to make decisions. MORE >>

Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done earlier this year by MyJobGroup.co.uk. About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. 53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. MyJobGroup.co.uk MORE >>

A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. Businesses can’t just sign up for a Facebook or Twitter account, post items/status updates and talk “at” their audiences. You can follow Sarah on twitter at @PRSarahEvans and her Sevans Strategy web site can be accessed by clicking here. Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  An interview. Don’t over think it. Absolutely. MORE >>

Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. So offer a Twitter or Facebook exclusive and make them feel special. Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. Offer is everything. MORE >>