Social Marketing Forum

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Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Social customer service is one of the most important domains of social business and social CRM. Here is why. Those who could not get proper customer service from a business found that social media provided a way for them [.].

Tips on How to Handle Negative Tweets

Social Marketing Forum

Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring TwitterShould you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media.

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10 Stats: Why is Grandma Using Facebook and Uncle Joe Using Twitter?

Social Marketing Forum

10 Social Media Statistics That May Surprise You about such things as Facebook. Social media marketing online marketing social media social media statistics

Content Sharing: the What and Why

Social Marketing Forum

The report also provides some interesting findings concerning the reasons why e-mail is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Thus context.

Sh*t My Dad Says About Social Media

Social Marketing Forum

Opinion Social media marketing Chris Donald Facebook Inbox Group social media TwitterChris Donald's dad weighs in on social media and boy does he have some things to say about it!

Guidelines For Managers Of Twitter Group Accounts

Social Marketing Forum

Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific  department, country, blog or any other group of people within the organization that need such an account. Social media marketing TwitterYou might also want to read [.].

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksJust tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.].

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Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. An interview. 1.

Employees Have No Clue if Their Company Has a Social Media Policy

Social Marketing Forum

Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done earlier this year by MyJobGroup.co.uk. About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. 53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. MyJobGroup.co.uk

Twitter Customer Service Should not be Lipstick on a Pig

Social Marketing Forum

Opinion Relationship marketing Social media monitoring Word of mouth marketing customer service customer support social media social media monitoring TwitterWhen the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.

5 LinkedIn Must Haves

Social Marketing Forum

With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold.  While not one of the most visible sites, it is definitely one of the most powerful.  With millions of people from all over the globe taking part in the conversation on LinkedIn, it [.]. B2B marketing B2C marketing Inbound marketing Social media marketing linkedin marketing online marketing social media marketing

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksJust tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.].

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Top Ten Features of Successful Social Media and Email Marketing

Social Marketing Forum

If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing TwitterDiscover how social media marketing on two of the main social channels shares much in common with email marketing.

The Single Most Important Social Media Asset

Social Marketing Forum

However, what are companies such as Facebook and Twitter really worth? Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterSocial media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies.

Social Media: The Labels of Anonymity, Authenticity, and Authority

Social Marketing Forum

Opinion Social media marketing Uncategorized Scott Cohen social media TwitterIn our rabid need to draw attention to ourselves, what’s real anymore?

Twitter Launches New Embedded Twitter Timelines

Social Marketing Forum

Twitter today launched an embedded Twitter timelines widget feature. The embedded Twitter timelines widget can be created from within your Twitter account if you’re not a developer (information [.]. Social media marketing embedded Twitter timeline TwitterYou have different options to pick the content (tweets and tweeted pictures) you want to show and of course there are some settings regarding look and feel.

Social Media Evolutions to Watch

Social Marketing Forum

Social media marketing Facebook google Pinterest social media TwitterWe always have a tendency to estimate the value of something as it exists. Future potential is often ignored because we don’t follow or understand the trends enough, while the market place is constantly changing. The same goes for social media evolutions. We sometimes think that the landscape is mature and that the game is [.].

Will Twitter More Than Triple Revenues In 2011?

Social Marketing Forum

People may be all “a twitter” about Twitter, but can it make any money? eMarketer is predicting Twitter could earn $150 million in revenue in 2011. Research Social media marketing eMarketer TwitterThat’s a question that comes up quite a bit regarding one of the leading social media platforms on the planet right now. That’s a big boost compared to 2010.

London 2012: More Tweets in One Day than During the Whole Bejing Games

Social Marketing Forum

Several media and blogs already looked at Twitter stats and other numbers but what about the peaks and the actual data traffic? Infographics Social media marketing BT infographic London 2012 Social Media Olympics TwitterThe London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. In a blog post, BT shares a few numbers. As the company [.].

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The Marketing Power of Online Communities

Social Marketing Forum

If you are on Twitter or Facebook then you have the potential for an online community. If you have a blog which features user comments, then you have a foundation for an online community. These constructs are much like reefs are for fish. Brand marketing Community marketing Social media marketing brand marketing online communities social media social media marketing

Report: Where Marketers are Focusing in Social Media

Social Marketing Forum

Research Social media marketing Facebook Marketers marketing social media social media marketing TwitterWhat channels are marketers focused on and what tools are they employing in social media?

Social Media: I’ve Become Comfortably Dumb

Social Marketing Forum

For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. Social media marketing Facebook TwitterI've also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I've become comfortably dumb. don't see the value or ROI for time spent.

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Twitter Noise Reduction: The Twit Cleaner

Social Marketing Forum

Twit Cleaner is noise reduction for Twitter users. Social media marketing Social media optimization social marketing social media social media filtering The Twit Cleaner Twitter

Report: Future Plans for Focus in Social Marketing

Social Marketing Forum

Research Social media marketing Facebook marketing research social marketing social media trends TwitterAccording to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.

Footprints Online Are Not in Sand

Social Marketing Forum

Opinion Facebook online comments TwitterThere is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.

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Top of the Pops: Five of Our Most Popular Social Media Posts

Social Marketing Forum

Social media marketing Dave Chaffey social marketing social media TwitterJust in case you missed them, five of our most popular posts.

Social Media, Good for Business and Bad for the Office?

Social Marketing Forum

I don’t dispute that Twitter and Facebook etc can be distracting. However, what I’m contemplating here is whether you should be blaming the technology or your own hiring and management practices. Opinion business productivity social media social media policy

Top Ten Features of Successful Social Media and Email Marketing

Social Marketing Forum

If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing TwitterDiscover how social media marketing on two of the main social channels shares much in common with email marketing.

Finding Corporate Success with Social Media

Social Marketing Forum

However, social media marketing spans a number of channels such as Twitter, social sharing sites and of course, your blog. When people mention social media marketing, it’s all too easy to think they are referring to Facebook and just Facebook. holistic approach targeting all channels and a blog as the central hub is a [.]. B2B marketing B2C marketing Brand marketing Social media marketing corporate communications social media social media marketing

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

Since the only link in that post was towards my Twitter profile and on that profile you find a link to my site, I logically assumed I could perfectly map where and how he found me. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. That’s a choice to make.

Why Should Anyone Follow Or Like You: Email And Setting Social Expectations

Social Marketing Forum

What many companies forget is the golden rule of 'what's in it for them': why should anyone follow your company on Twitter, subscribe to your YouTube channel or 'like' on Facebook? Set the expectations, don't just ask to follow but explain what's in for the people. Email marketing Social media marketing email engage expectations Remy Bergsma social media social sharing tools

Twitter: The CB Radio Of The New Millennium

Social Marketing Forum

Twitter is the CB radio of the new millennium. Opinion Social media marketing CB radio TwitterRealizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers.

Engagement Has Its Rewards In Social Media

Social Marketing Forum

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Social media marketing advocacy Brian Solis Chadwick Martin Bailey customer acquisition customer retention customers decision making cycle Facebook fans followers iModerate Research Technologies TwitterBefore we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and confidence in order to make decisions.

Social Media Relationships: Moving Beyond The 140 Game

Social Marketing Forum

Relationship marketing Social media marketing relationships social communication social media marketing TwitterWhat better process is there than connecting in the stream; talking and engaging with people and then moving towards direct contact in the form of face-to-face or at least telephone. By all means get in there to engage and chat but please don’t play the 140 game only. It really is good to talk.

Michael Kahn: Relevant Brands Need To Have A Presence on Twitter

Social Marketing Forum

Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective. Interviews Michael Kahn search engine marketing Twitter

Advanced Use Of Social Media Sharing Tools In Email

Social Marketing Forum

Cross-channel Email marketing email marketing sharing tools social email marketing Twitter buttonMany email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing. But sharing tools are just a tiny detail in the convergence of social and email. Some thoughts on taking your social email marketing some steps further.

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Customer Satisfaction And Social Feedback: No One Cares About You

Social Marketing Forum

94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback. In the era of the empowered consumer, customer satisfaction should be a holy grail for every single business on this planet. However, only one quarter of businesses systematically (more or less) adapts the way they are working to the feedback they gather and thus their customers. CRM Opinion Research Social media monitoring customer feedback customer satisfaction markettools social media listening

Get over it! Social media doesn’t owe you a thing!

Social Marketing Forum

Opinion Relationship marketing Social media marketing Amber Naslund Facebook friend like online communities Retweet RT social marketing social media TwitterThe currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.

Photo Sharing: Who’s Pic is it Anyway?

Social Marketing Forum

Content sharing Opinion content ownership photo sharing Twitpics TwitterThis week Jeff Cormier posted an excellent piece at Next Web about content ownership at various photo sharing sites. After investigating, Jeff found that some photo sharing sites don’t assure that you and you alone own the content. In fact, some Terms of Service state that while you own the photos, your posting them gives [.].

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Top Ten Features of Successful Social Media and Email Marketing

Social Marketing Forum

Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. 1. So offer a Twitter or Facebook exclusive and make them feel special. Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. 5.

Customer Service, Social Media and Email: Data and Tips

Social Marketing Forum

There are lots of examples of companies using Twitter for customer service purposes successfully. It can depend from the type of customers they have (is your customer on Twitter?), Why would you offer a customer service channel on Twitter if your average customer is not really using it? And, finally, another  reason might be that tomorrow’s customer will be on Twitter, seeking for customer service. Now, I’m using the example of Twitter but of course there is much more. including Twitter, Instant Messaging, live chat, etc. What does reality show?

Three Easy Tips To Build Long-Term Social Media Relationships

Social Marketing Forum

Social media marketing blogging consistency relationship marketing social media marketing TwitterSocial media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there.

Five Tips to Improve SEO Using YouTube

Social Marketing Forum

So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. 2. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. There are dozens of possibilities to get your video (channel) found in Google. Now, why would you want that?