Social and Logical

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Oliver Peoples Online

Social and Logical

I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence.

Price 150
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Using Applied Behavioral Analysis in Social Media

Social and Logical

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Consider these three sequential components. The Antecedent. Think of this as a signal for the behavior to occur. The Behavior. After the antecedent, of course, comes the actual behavior.

Analysis 186
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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

In social media, they would include our Twitter followers, Facebook fans etc. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people.

Strategy 150
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What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. I found out through Facebook when a friend, Mateo Gutierrez , had posted a NY Post article about the news.

Campaign 170
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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. When social media becomes work and money is at stake, fun and effortlessness seem to really diminish. What used to be fun becomes more of an obligation.

Campaign 150