| | | Social and Logical | |  Twitter | 5 articles |
| Page 1 of 1 | Previous | Next | SOCIAL AND LOGICAL DECEMBER 3, 2010 Using Applied Behavioral Analysis in Social Media Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. Consider these three sequential components. The Antecedent. The Behavior. | SOCIAL AND LOGICAL DECEMBER 7, 2010  What Went Wrong With the Digital Death Campaign I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I get this feedback from other people quite a bit. | | | | | |
| SOCIAL AND LOGICAL DECEMBER 3, 2010 Upgrade Your Social Strategies By Understanding Network Theory In social media, they would include our Twitter followers, Facebook fans etc. You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple. Components. link]. | SOCIAL AND LOGICAL DECEMBER 3, 2010 Oliver Peoples Online follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. This is quite different from a more direct sales driven approach of just displaying the items along with their prices. It’s inviting, not pushy. | SOCIAL AND LOGICAL DECEMBER 19, 2010  The Art of Being Personal While Sticking To Business Objectives I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons. Think of how sites like Facebook is an addiction for some people. Happy Middle Ground? | |
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