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| Page 1 of 1 | Previous | Next | SMTHREE NOVEMBER 15, 2011 Why do we use Social Media? You can see the complete study here but some of the highlights have a bearing on how you approach your Social Media marketing: Two-thirds of Americans on-line are involved with at Facebook, Twitter, LinkedIn or MySpace. Social Media advertising communication facebook non-profit Pew Research postaweek2011 small business social media social media marketing twitterIn case you missed it, Pew Research just cam out with a pretty impressive study on our Social Media habits. More specifically, this study is less about how we use social Media and more about why we use it. Thoughts? | SMTHREE JANUARY 28, 2011 Social Media Monitoring: Are you paying attention? Recently, I went to the USA Today home page to check on their Twitter links and found one that was broken (and still is!). This is a sign outside a car wash in Reston, Virginia. Nothing unusual about it. Businesses do these kinds of promotions all the time. However, I took this picture on January 28th! But, I am not looking for stocking stuffer ideas in late January. Make it easy for them. | | | | | | | SMTHREE DECEMBER 21, 2010 Why your Social Media content stinks Why would you start posting on Facebook or Twitter without having a plan? Social Media facebook non-profit small business social media social media content twitterI just read a great blog: Why your social media initiatives will fail in 2011 by Adam Kmiec. So, I came up with a few reasons why: 1) Content Strategy. You don’t leave on a trip without first checking Mapquest. | SMTHREE JUNE 7, 2012 Social Media By The Numbers The second report, in the form of a survey, comes from the folks at Pew Internet – Twitter Use 2012. It appears that Twitter continues to grow. While the percentage of adults who use Twitter has remained relatively static for the last year, their usage patterns have doubled. So, the Twitter devotees have become even more addicted to the platform. say -not so fast. | SMTHREE AUGUST 24, 2011 Social Media Will Make You Rich I recently received a direct message on Twitter from a new follower that promised if I clicked on his bit.ly How about a Twitter account? Social Media advertising facebook foursquare Groupon non-profit postaweek2011 small business social media social media marketing starbucks twitter You Tubelink that my business would explode with social media. Explode ? Really? Probably. | SMTHREE JULY 25, 2012 Social Media is a team sport Ask for the order – Request that everyone like the company Facebook page , follow it on Twitter , subscribe to the You Tube channel, follow you on Pintrest, etc. Social Media facebook marketing Marketing and Advertising non-profit social media social media content social media marketing twitter YouTubeIt is not. But I digress. Great content is all about your audience. SMThree. | | | | | | | | | -
SMTHREE | THURSDAY, DECEMBER 1, 2011 The Social Media Complaint Department This does not just apply to Twitter. Monitor Twitter, Foursquare, Yelp, etc. Take a number, our customer service representative will be with you shortly… My friend Doug Erickson, who writes an excellent blog here , recently forwarded me an interesting article titled: A Better Way To Handle Publicly Tweeted Complaints. The gist is that in the age of Social Media consumers have the ability to flame your business in near real-time. And, their complaints reach a wider audience than ever before. Keep in mind that no business, service or product is perfect. And vent they will! MORE >> -
SMTHREE | FRIDAY, MAY 27, 2011 Social Media: The pros and cons of a content calendar Social Media facebook non-profit postaweek2011 small business social media social media content social media marketing twitterStop me if you’ve heard this one before – Content is King. Seems you can’t find a blog or an advice column that doesn’t stress the importance of content in your social media strategy. Even though this has become a cliché the underlying truth is undeniable. So, how do you generate, create and post this regal content? One technique that has been making the rounds is the content calendar. What ideas do you want to promote? Very nice. SMThree. MORE >> -
SMTHREE | THURSDAY, APRIL 19, 2012 Social Media Bullshit And what’s all this brouhaha about Twitter ? I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse” I decided to spend more time reading that writing and came to the conclusion that when it comes to Social Media – there’s a lot of bullshit out there. First, let me state that I do believe that Social Media is useful – even necessary – for businesses and non-profits. Hence, all the bullshit. This stuff takes time and effort. MORE >> -
SMTHREE | WEDNESDAY, APRIL 27, 2011 Is Social Media becoming an oxymoron? This one grabbed me: Why Color May Be The Next Twitter. thought I could do that via Facebook and Twitter. I subscribe to a ton of blogs on Social Media. It takes me several visits and loads of time to clear my Google reader every day. As a result, I’m a headline scanner. Grab me or lose me. It is a blog post from Richard MacManus which you can read here. will admit that I do not use this new “ Color app. However, there were two points raised in this post that kind of startled me. Multi-tasking is not the same as multi-listening. Whatever happened to eye contact? MORE >> -
SMTHREE | THURSDAY, JULY 28, 2011 Social Media and Authenticity You don’t turn off your Facebook page or Twitter account at the end of a cycle. Social Media social media non-profit facebook twitter social media marketing small business social media content postaweek2011 GoogleIt was only a matter of time. According to numerous articles on the web - you can now buy Google +1′s. For as low as 19.99 – but wait, there’s more! For years we have been inundated with tweets and offers that guarantee you hundreds, nay, thousands of followers and friends. For a few pieces of silver you can be popular. Be authentic. Be genuine. MORE >> -
- Adding Facebook fans SMTHREE | TUESDAY, JANUARY 4, 2011
- Social Media Rules! SMTHREE | FRIDAY, AUGUST 31, 2012
- Social media selling SMTHREE | WEDNESDAY, MAY 11, 2011
- Social Media – Are we privy to too much? SMTHREE | TUESDAY, MARCH 8, 2011
- Google+ vs Facebook SMTHREE | WEDNESDAY, JULY 6, 2011
- Foursquare – What’s the point for your business? SMTHREE | FRIDAY, MARCH 4, 2011
- Social media’s watershed moment SMTHREE | FRIDAY, FEBRUARY 4, 2011
- The not so social Super Bowl SMTHREE | MONDAY, FEBRUARY 7, 2011
- Brevity is the soul of wit SMTHREE | FRIDAY, APRIL 22, 2011
- Google Plus SMTHREE | THURSDAY, JULY 14, 2011
- The obligatory Super Bowl Social Media post SMTHREE | WEDNESDAY, FEBRUARY 2, 2011
- Social Media: Are you sneaky? SMTHREE | MONDAY, NOVEMBER 5, 2012
- Just Another Frantic Friday, Episode 7 SMTHREE | FRIDAY, SEPTEMBER 16, 2011
- Social Media – What’s your twitter plan? SMTHREE | FRIDAY, OCTOBER 15, 2010
- Social media – Where all the cool kids hang out SMTHREE | THURSDAY, MAY 5, 2011
- Please, help me go viral! SMTHREE | WEDNESDAY, JULY 20, 2011
- This is one bad Social Media contest SMTHREE | THURSDAY, JUNE 30, 2011
- SMUI: Social Media under the influence SMTHREE | WEDNESDAY, JUNE 29, 2011
- Building your Google+ business page SMTHREE | FRIDAY, NOVEMBER 11, 2011
- Don’t make this mistake with your social media contest SMTHREE | WEDNESDAY, DECEMBER 29, 2010
- Social Media: How do you ‘like’ me now? SMTHREE | TUESDAY, SEPTEMBER 14, 2010
- Super Social Media contest – an update SMTHREE | FRIDAY, DECEMBER 17, 2010
- Just Another Frantic Friday, Episode 3 SMTHREE | FRIDAY, AUGUST 5, 2011
- Just Another Frantic Friday SMTHREE | FRIDAY, JULY 22, 2011
- Foursquare’s Future? SMTHREE | WEDNESDAY, AUGUST 3, 2011
- Social Media Internships SMTHREE | THURSDAY, APRIL 26, 2012
- Social Media Rules! SMTHREE | FRIDAY, AUGUST 31, 2012
- Social Media for Nonprofits SMTHREE | THURSDAY, OCTOBER 7, 2010
- Social Media and the news SMTHREE | TUESDAY, OCTOBER 26, 2010
- Social Media – Why You Tube is not for you SMTHREE | THURSDAY, OCTOBER 28, 2010
- A Super Social Media contest SMTHREE | WEDNESDAY, DECEMBER 15, 2010
- Social media: Is Groupon a good deal for you? SMTHREE | TUESDAY, NOVEMBER 23, 2010
- Social Media: Are you sneaky? SMTHREE | MONDAY, NOVEMBER 5, 2012
- Social Media: What are you waiting for? SMTHREE | TUESDAY, OCTOBER 5, 2010
- Social Media B t SMTHREE | THURSDAY, APRIL 19, 2012
- Social Media Internships SMTHREE | THURSDAY, APRIL 26, 2012
- Social Media By The Numbers SMTHREE | THURSDAY, JUNE 7, 2012
- Social Media is a team sport SMTHREE | WEDNESDAY, JULY 25, 2012
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