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Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. If you manage a Twitter and a Facebook account, that’s one hour per day. When it comes to Twitter and Facebook, moderation is best. Responses to “Should You Post To Twitter Daily?&# About Us What’s a Maverick?

Optimizing Twitter For Paper.li

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does is take links sent out through Twitter and curates them into one news source according to the publisher’s preferences. You should also follow the publisher on Twitter. Your Twitter profile appears beside those stories when they are published. By building relationships on Twitter with Paper.li publishers, you stand a chance of increasing your own Twitter following and your online reputation. social curation TwitterHave you heard of Paper.li ? Despite that weakness, however, it’s becoming very popular. What Paper.li At 8:00 a.m. Paper.li

Two Ways To Advertise On Twitter

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Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Promoted Accounts – The other way to reach targeted followers on Twitter is to promote your account through the “Who To Follow” list on Twitter’s sidebar. PPC for Small Business online advertising promoted tweets Twitter Twitter advertising

What The Twitter-Yahoo! Partnership Means To You

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Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Twitter has been dating and looking for a replacement. than Twitter on the surface of things. mean, what’s to be gained from this relationship for Twitter other than having additional capital to use for other things? How about Twitter? Small Business Internet Marketing search engine marketing Twitter yahoo Since then, Google has deployed Google+ to mostly positive results. Now, they’re in deep with Yahoo! First and foremost, Yahoo!

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How To Use LinkedIn For Reputation Management

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You can make these public, share them on Twitter, and relegate them to your connections. Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Search engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Vanity URL – Get yourself a vanity URL.

5 Ways To Analyze Twitter Trends

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Are you looking for new trends on Twitter? This is a great way to drive new traffic to your blog, especially if you use Twitter. Because the topic is trending, you’ll likely find new blog readers as well as new Twitter followers and see a spike in your blog’s traffic. Here are five places to go for finding Twitter trends: Twitter Search – This is Twitter’s own search feature. On the right side of the screen you’ll see the top 10 trending topics on Twitter. Social Media blogging trends Twitter

8 Metrics You Should Keep Your Eyes On

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Retweets - Retweets tell you how hot your Twitter engagement is. Facebook Shares – Just as retweets tell you how engaged your Twitter audience is, Facebook shares tell you how engaged your Facebook audience is. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. New visitors are new prospects. Facebook Page Likes – Having a Facebook page isn’t enough.

What's An Internet Marketing Strategy Consist Of? | Small Business.

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Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? About Us What’s a Maverick? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. They’re all different. Strategic Internet marketing takes time. It doesn’t just fall into place. Therefore, it’s important to know your market.

Your First Small Business Step To Online Marketing

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It can be Facebook, Twitter, LinkedIn, whatever. I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. They aren’t stupid. They just live in the real world. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. And there is. Not much.

2014 Is The Year Of Social Metrics

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Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. site online, and you may know that social media traffic has been on a steady rise, as well. In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. believe this is a trend you are going to see more and more of in the next few years – starting in 2014. Instagram. Tumblr.

Is Search Privacy Important To You?

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The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search.

Which Social Media Sites Are The Riskiest?

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Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. LinkedIn is considered slightly risky by 43% of businesses and not risky by 35%, making it more trusted than Facebook, Twitter, video sharing sites, or blogs. Still, I don’t think it’s any secret that more businesses are using Facebook, Twitter, and YouTube, showing that companies are willing to take the risk in order to receive the rewards. I’d like to see which social sites businesses consider most rewarding.

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Are Facebook Hashtags Necessary

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Such as: Click on hashtags, even if they originate on other services, such as Twitter. There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can actually do some pretty cool things with Facebook hashtags. Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. It’s not really a big surprise to those of us who keep an eye on social media developments.

What Is Transmedia Storytelling?

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In fact, some of your favorite television shows probably also have multiplayer video games and maybe use Twitter to post tweets and persona comments from their characters. Use Twitter and Facebook in a similar fashion but create different posts. If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry. It’s getting to be more and more popular to do so.

Is Twitter Good For SEO?

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There has been a lot of speculation as to whether or not Twitter is good for SEO. think there is one thing that is evidence that Twitter is, indeed, good for SEO (but that’s not the only benefit). Both major search engines – Google and Bing – include Twitter in their search results. So how can Twitter help you improve your SEO? There are several indicators of relevance and quality attached to Twitter as an SEO tool. They likely use a similar approach to determine link value from a Twitter account. These are just guesses.

Where To Put Your Contact Information

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Some have About sections, like Facebook pages, while some simply have a place for short bios (Twitter). If clients, potential clients, and potential business partners can’t find a way to contact you, they will be disappointed and frustrated. That will be difficult for your business. But where should you put it? Here are some great places to put your contact information on your website, in your e-mail newsletter, and in social media: Contact Information On Your Website. Usually, a phone number is enough. Contact Us page – Where else? Every social media site is different.

EzineArticles Says Keyword Density Is Important | Small Business.

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Should You Use A Ghost Twitterer? About Us What’s a Maverick? » EzineArticles Says Keyword Density Is Important If you’ve been paying attention to the Google Panda update, you’ve noticed that EzineArticles – the largest article directory online – was hit and suffered a huge traffic loss. That’s a doggone shame. So do I.

Using Social Media And Charity For Indirect Marketing

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If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. It’s pretty bland. But what if these marketers took a different approach? What if they took a less self-interested approach? Like John Deere. like the thinking that went into this social media campaign. It isn’t focused on “buy John Deere tractors” because you really need a pumpkin patch in your back yard. John Deere’s name is recognizable.

Should You Answer Survey Questions On Facebook?

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Business people like to criticize social media websites like Facebook and Twitter for being time killers. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time. Who’s fault is that? It cerainly isn’t the game maker’s fault nor is it the fault of the game. You have to discipline yourself to control your time. Isn’t that what business is all about? That said, it’s OK to let yourself have a little fun. But you can also consider that down time to be a part of your business time.

What Is True Reach?

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For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. If you have 5,000 followers on Twitter and 2,000 on Facebook but only meaningfully interact with 20 followers on both platforms, your true reach is going to be a measure equal to those 20 followers and the number of followers they have plus the frequency and depth of your interaction with them. Klout users will recognize the metric known as “true reach.&# But what does it mean? But that isn’t your true reach.

Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). Tags: Quora , search , spam , Twitter This entry was posted on Tuesday, May 10th, 2011 at 9:44 am and is filed under Social Media. About Us What’s a Maverick?

7 Simple Ways to Improve Your SEO

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But put it out there on Twitter, LinkedIn, and Google+ too. It’s not impossible to improve your search engine optimization. It isn’t easy either, however, it can be done with a few simple tweaks to your content. Here are seven simple ways to improve your SEO in just a few minutes each day. Write better titles/headlines – Blog post titles and article headlines are some of the most important elements on your web pages. Not only do they clue readers in on what your content is about, but search engine spiders pick up on keywords to determine how to rank those pages.

8 Ways to Improve Your Social Media Marketing

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These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Instead of one liners (except on Twitter), make your posts just a little longer. Social media can be fun. It can also be rewarding, or distracting. But if you are using social media to promote your business, here are eight ways to make it pay off no matter how much time you spend on it. Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule. It really does increase engagement.

Why Most Businesses Fail At Social Media Marketing

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They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys. It’s a total waste of time building a list of 1000 followers on Twitter, if few of them are potential consumers. Back in the good old days, before the Internet came into existence, every business had a bricks and mortar presence somewhere. Marketing was hard work, and it didn’t always come cheap either. Those same businesses are now looking at the end results with dismay.

Are You Adding To The Noise?

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Let’s say you have a Twitter account and you post 100 messages within 30 days. There is a concept in social media circles known as your signal-to-noise ratio. What is meant by that exactly? In social media terms, your signal-to-noise ratio is the amount of actual value that you provide relative to the nonsense you churn. Pardon the dirty speak, but that’s essentially what it is in low-brow talk. Let’s say that 50 percent of those messages are links to valuable content around the Web. Your signal-to-noise ratio is riding at 50%. Is that good? In a word, no.

The Most Important Thing About Social Media

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Twitter can be as spontaneous as thought and as incendiary as gossip. Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact. Facebook has established the idea that we can be ‘friends’ with people we never see. Social Media Has Responsive Power.

Placing Ads On Facebook And Twitter

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Have you ever wondered where all those ads on Facebook and Twitter come from? Advertising can also be done on Twitter with Twittad. Follow the instructions for Twittad and you will be advertising on Twitter in no time. Small Business Internet Marketing business facebook internet marketing online marketing PPC TwitterAnd, how do you get your business ad there? Although some people may think that the advertising are interrupting the games they play on Facebook, or are just annoying. However, it is a really good place to put your business.

Blitz Your Social Media Sites To End The Holiday Season

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And, that includes watching emails and reading the ads on social media sites like Facebook and Twitter. Small Business Internet Marketing business e-mail marketing facebook internet marketing Social Media TwitterAlthough the holidays are fast approaching, now is the best time to pull last minute customers in the door. Even if it’s after Christmas sales, small business owners will want to pull out all the stops for the end of the year. That means now is a perfect time to blitz all the social media sites you use and to use email campaigns. Give it a try this season.

LinkedIn Is The #1 Social Network

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A new report shows that LinkedIn – not Facebook and not Twitter – is the No. Twitter, on the other hand, hasn’t caught on in the mainstream just yet. Social Media facebook LinkedIn Twittersocial network. If you think about it, that makes a lot of sense. Facebook is still a personal space for a lot of people. It’s a place to connect with friends and family. And, yes, if you own a business, then you probably use it for that too. But there is, and there will always be, an element of personal in Facebook. And, who knows, it may never do so. Are you?

Is Google+ Killing Twitter?

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But lately I’ve heard some comparisons between Google+ and Twitter. In fact, some Google+ users are abandoning Twitter. Or replacing their Twitter profile links to drive traffic to their Google+ streams. I’ve even read some A-list bloggers compare Twitter with Google+ and go so far as to say that Google+ could siphon traffic from Twitter. Is Twitter old hat? First, I think Twitter still has value. Here are a few alternate Twitter realities if you’ll indulge me. It doesn’t have to be Twitter OR Google+.

Caroline Melberg – Best Thinker?

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Remember the article I wrote on Quora , the one comparing it to Twitter? PR for Small Business marketing PR Quora Social Media TwitterI’m no Einstein. know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Yeah, that one. It’s been reprinted by Social Media Today. And it’s getting a lot of traction to boot. Social Media Today is an independent online community for PR and marketing professionals. It’s truly a great honor. hope you find it encouraging.

The ONLY Way To Manage Your Twitter Account

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» The ONLY Way To Manage Your Twitter Account Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). The right idea is to manage your Twitter account YOUR WAY. I’m with Jennita when she says: These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). It’s your Twitter account.

Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

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How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. Not every Twitter account holder is active. With so much noise on Twitter, is it still a useful marketing tool?

How To Increase Your Twitter Followers | Small Business Mavericks

Small Business Mavericks

» How To Increase Your Twitter Followers So you’ve set yourself up a Twitter account and you’re raring to go. The object of Twitter is to help you connect with people you’d like to do business with so, with that in mind, let’s talk about how to grow your Twitter followers. You could get your Twitter account suspended. Good for you!

Are You Ready For The Social Media Slow Down?

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That doesn’t mean that the number of users on sites like Facebook, Twitter, and LinkedIn will start to decline. About Us What’s a Maverick? Social Times is predicting that social media marketing is going to get harder , not easier. I can see their point, and I agree. In the past few years, social media have been growing. But at some point, that rapid growth is going to slow down.

Will Google+ Fake Names Steal The Show?

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This is something that Twitter has not been very good at over the years. Twitter has, however, in the last couple of years been able to crack down on spam accounts. Still, it’s far from perfect. I don’t think Google+ will experience as big a problem as Twitter has. Social Media google spam TwitterGoogle+ is now allowing pseudonyms. So does that mean we are now about to see an onslaught of fake Google+ accounts designed to trick you into receiving spam? doubt it. That’s a good thing. Why do I think that? But eventually Google gets rid of the spam.

Twitter Chats – Good For Business Or A Wild Public Meeting?

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Twitter chats are a  strange phenomenon that are becoming increasingly popular. Twitter chats make use of the hash tag to connect like minded people in a chat session. That doesn’t mean that Twitter chats are useless. Twitter chats can be useful additions to the social media marketing options for many small businesses. Social Media social media marketing Twitter Twitter chatsAccording to one news story , advertisers are even willing to pay to sponsor chats (perhaps that opportunity you could consider). These include TweetChat and TwitterFall.