| | | Simon Mainwaring | |  Twitter | 171 articles |
| Page 1 of 2 | Previous | Next | SIMON MAINWARING JANUARY 11, 2010  The death of corporate websites: Top 10 ways they will change Connect with Simon Mainwaring on: Twitter , FriendFeed , Linkedin , Tumblr , Plaxo , Plurk , Identi.ca , BackType , Posterous. Cartoon Credit: Dave Coverly @ Creators.com. In the not too distant future static corporate websites will be replaced by their social equivalents. Corporate sites will change in many ways: 1. It’s just like that and isn’t going to change). Thanks! | SIMON MAINWARING JULY 19, 2010  Top ten ways your ads can s(m)ell like the Old Spice ads In this case the production value subconsciously demonstrated the importance of each twitterer to the brand. Connect with Simon Mainwaring on: Twitter , FriendFeed , Linkedin , Tumblr , Plaxo , Plurk , Identi.ca , BackType , Posterous. Tags: Advertising Brands Community Social media Twitter Viral branding Old Spice www.youtube.com/watch?v=owGykVbfgUE. owGykVbfgUE. Or are you? | | | | | |
| SIMON MAINWARING FEBRUARY 25, 2013  Social media strategies that build your community and business Subscribe to We First on You Tube , Facebook , Google+ and connect with me: Twitter | LinkedIn | Facebook | Google+. Infographic by Fast Company. thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. An undefined brand is unsharable. | SIMON MAINWARING SEPTEMBER 9, 2010  Do ad agencies have a future and, if so, what does it look like? AGENCIES MUST BECOME ARCHITECTS OF COMMUNITY : More and more consumers are reaching out directly to brands using tools like twitter and brands are responding. Credit: Boston.com. Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. Here are a few things they must do. How do you think ad agencies are doing? | SIMON MAINWARING SEPTEMBER 22, 2010  Why brands need fan action, not fan acquisition ’ or “What bots can I use to fast-track my followers on twitter?&# If they treat Facebook as yet another broadcast medium and twitter like direct mail, the only thing they will demonstrate is their total lack of understanding of social media dynamics. Related posts: April 14, 2010 -- Twitter’s ad platform: Will advertising be the death of social media? | SIMON MAINWARING NOVEMBER 24, 2010  The two most powerful words in social media: Thank you Now I regularly meet people at conferences and in life that I’ve only met through Facebook or Twitter. As many of you know I’m Australian but live in LA with my family. One of the great pleasures of living here is the Thanksgiving holiday. It’s almost like we each got a permission slip to suspend thinking about ourselves and be demonstrably grateful. Simon. | | | | | | | |
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SIMON MAINWARING | TUESDAY, APRIL 12, 2011  Zynga: How the virtual world can save the real world
In just 36 hours, Zynga players raised over $1 million – followed by a Twitter “ flash fundraiser ,” that leveraged a live SXSW Interactive event – rallying top celebrities, including Britney Spears, Ashton Kutcher and the Jonas Brothers, to tweet for the cause. I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. Such fundraising efforts can also be tactical. MORE >> -
SIMON MAINWARING | FRIDAY, MARCH 22, 2013  When a brand leads with values, customers value you more
Subscribe to We First on Youtube , Facebook , Google+ and connect with me: Twitter | LinkedIn | Facebook | Google+. Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. This week he went one step further in his support of same sex marriage. This begs the question, “Which is better for your business?” Edelman GoodPurpose Report 2012. MORE >> -
SIMON MAINWARING | MONDAY, FEBRUARY 6, 2012  Why caring is now the key to your brand’s success
To order your copy of Who Cares Wins click here , and you can follow David Jones on Twitter at @davidjoneshavas. No book could be more important or timely than Who Cares Wins by David Jones of Havas Media. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still emotion, the relationship dynamics between brands and their customers has dramatically changed. MORE >> -
SIMON MAINWARING | FRIDAY, FEBRUARY 4, 2011  Egypt: Social media as a life or death proposition
One-to one interaction between individuals connecting via Facebook, SMS, or Twitter, irrespective of time, distance, or delay. As Twitter co-founder Biz Stone succinctly wrote in response to Gladwell’s article, “Lowering the barrier to activism doesn’t weaken humanity, it brings us together and it makes us stronger.”. Image: We Love Apple. Egypt is widely considered the litmus test for what will happen in the rest of the Arab world, but the importance of social media in its political transformation is larger than that. Which side do u wanna take? jan25. Please. MORE >> -
SIMON MAINWARING | TUESDAY, JANUARY 29, 2013  How corporate purpose turns Millennials into brand ambassadors
Subscribe to We First on Youtube , Facebook , Google+ and connect with me: Twitter | LinkedIn | Facebook | Google+. TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. With this in mind, it’s powerful to see how important social activism is to their lives, how they like to participate and how pervasive activism is around the world. MORE >> -
- Why the future of your brand will be crowdsourced SIMON MAINWARING | TUESDAY, FEBRUARY 7, 2012
- How Old Spice reminds ad folk what they forgot SIMON MAINWARING | MONDAY, JULY 26, 2010
- Top ten milestones for social media success SIMON MAINWARING | SUNDAY, DECEMBER 4, 2011
- Digital death, extended life SIMON MAINWARING | MONDAY, NOVEMBER 29, 2010
- Broadcastr: Social media as unlimited soundscape SIMON MAINWARING | THURSDAY, APRIL 14, 2011
- Red Bull just gave everyone a Master Class in social branding – here’s how and why: SIMON MAINWARING | SUNDAY, OCTOBER 14, 2012
- Why social media is critical to the future of TV SIMON MAINWARING | MONDAY, OCTOBER 1, 2012
- De-myth-ifying social change SIMON MAINWARING | FRIDAY, MAY 6, 2011
- Like it or not, you must own your social media reputation SIMON MAINWARING | TUESDAY, SEPTEMBER 4, 2012
- How social innovation builds your brand and bottom line SIMON MAINWARING | THURSDAY, JANUARY 17, 2013
- Changing the corporate giving game: Charity Miles app SIMON MAINWARING | THURSDAY, JULY 5, 2012
- Pure Process: An insider’s guide to the business of advertising thinking SIMON MAINWARING | WEDNESDAY, SEPTEMBER 1, 2010
- iCAREweCARE: Using social media to build a better world SIMON MAINWARING | THURSDAY, MAY 19, 2011
- The Mutual: How brands make doing good, good for you SIMON MAINWARING | TUESDAY, FEBRUARY 21, 2012
- The case for branded social innovation and what brands are listening SIMON MAINWARING | TUESDAY, JANUARY 8, 2013
- Using social media, data and rewards to inspire customers to do good SIMON MAINWARING | FRIDAY, JANUARY 11, 2013
- Why you need a social branding blueprint SIMON MAINWARING | WEDNESDAY, NOVEMBER 30, 2011
- Social media and climate change: How communities can change the course of history SIMON MAINWARING | TUESDAY, SEPTEMBER 13, 2011
- Inspiring productivity: How to build trust with employees that drives business success SIMON MAINWARING | TUESDAY, APRIL 9, 2013
- Be Remedy: Your chance to change the lives of so many through so little SIMON MAINWARING | TUESDAY, APRIL 2, 2013
- U.S. Embassy Attacks: How to control hateful uses of social media SIMON MAINWARING | FRIDAY, SEPTEMBER 14, 2012
- Top ten ways to kick start your community after summer SIMON MAINWARING | TUESDAY, SEPTEMBER 6, 2011
- Facebook, Twitter and True Intentions SIMON MAINWARING | MONDAY, FEBRUARY 11, 2013
- The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine SIMON MAINWARING | TUESDAY, SEPTEMBER 25, 2012
- How brands rediscover the lost art of conversation SIMON MAINWARING | MONDAY, JANUARY 17, 2011
- Charlene Li on Social technology and Open Leadership: Part 2 SIMON MAINWARING | TUESDAY, DECEMBER 14, 2010
- The Coming Decade of Radical Transparency SIMON MAINWARING | THURSDAY, DECEMBER 16, 2010
- Why social media makes brands do good SIMON MAINWARING | MONDAY, NOVEMBER 22, 2010
- Why brands must start caring about something other than themselves SIMON MAINWARING | MONDAY, OCTOBER 25, 2010
- World Nomads: Lessons in smarter business and effective community building SIMON MAINWARING | FRIDAY, AUGUST 13, 2010
- ‘What’s The Future of Business?’ by Brian Solis: A Must Read SIMON MAINWARING | FRIDAY, MARCH 1, 2013
- The death of corporate websites: Top 10 ways they will change SIMON MAINWARING | MONDAY, JANUARY 11, 2010
- 5 great studies in how to use social media to rally support for social good SIMON MAINWARING | FRIDAY, APRIL 19, 2013
- Three key social media lessons that brands will learn the easy (or the hard) way SIMON MAINWARING | MONDAY, AUGUST 9, 2010
- What a day in the life of twitter reveals about your brand SIMON MAINWARING | TUESDAY, AUGUST 21, 2012
- Where to start if your brand wants to build an online community SIMON MAINWARING | MONDAY, AUGUST 30, 2010
- Apple: How brands, customers & society benefit when a company shows what it stands for SIMON MAINWARING | SUNDAY, APRIL 17, 2011
- Top ten reasons why BP’s advertising is a disaster SIMON MAINWARING | TUESDAY, SEPTEMBER 7, 2010
- The three pillars of marketing organizations of the future SIMON MAINWARING | THURSDAY, MARCH 28, 2013
- How social networks reshape business by reshaping us SIMON MAINWARING | TUESDAY, AUGUST 17, 2010
- Charlene Li on Social Technology and Open Leadership Part 1 SIMON MAINWARING | SUNDAY, DECEMBER 12, 2010
- The art of inspiring customers to champion your brand SIMON MAINWARING | FRIDAY, FEBRUARY 22, 2013
- We&Co: Unlocking the power of a simple ‘thank you’ SIMON MAINWARING | WEDNESDAY, JULY 20, 2011
- Stephen Johnson: Building community using social technology SIMON MAINWARING | THURSDAY, APRIL 7, 2011
- Top Ten New Year’s Resolutions for brands SIMON MAINWARING | WEDNESDAY, JANUARY 4, 2012
- How to take a social media platform and turn it on it’s head SIMON MAINWARING | MONDAY, SEPTEMBER 10, 2012
- Fueling the Future: What’s shaping branding, advertising and social media SIMON MAINWARING | MONDAY, AUGUST 1, 2011
- Why your brand’s survival depends on these 3 new charts SIMON MAINWARING | FRIDAY, NOVEMBER 2, 2012
- SocialVest: An antidote to brand and consumer apathy SIMON MAINWARING | WEDNESDAY, AUGUST 4, 2010
- “The products are original. It’s the brands that are fake.” SIMON MAINWARING | WEDNESDAY, AUGUST 25, 2010
- How the smartest brands use social media to sky-rocket their reputation, profits and social impact SIMON MAINWARING | THURSDAY, APRIL 4, 2013
- Good-bye “What’s Next”, hello “What’s Now” SIMON MAINWARING | MONDAY, AUGUST 23, 2010
- The State of the Social Sphere: Usual Suspects and Surprises SIMON MAINWARING | THURSDAY, FEBRUARY 23, 2012
- How non-profits and brands partner for social capital SIMON MAINWARING | TUESDAY, JUNE 14, 2011
- How social technology will change your world, literally. SIMON MAINWARING | WEDNESDAY, JANUARY 18, 2012
- Brands, if you really want to make money look to your motives SIMON MAINWARING | WEDNESDAY, JULY 28, 2010
- How top brands build effective online communities: Part 1 SIMON MAINWARING | TUESDAY, SEPTEMBER 8, 2009
- Facebook & Twitter to Madison Avenue: Your future is social SIMON MAINWARING | WEDNESDAY, FEBRUARY 29, 2012
- charity: water on how brands benefit from non-profit partnerships and transparency SIMON MAINWARING | TUESDAY, MARCH 22, 2011
- 3 keys to social branding success for small businesses SIMON MAINWARING | MONDAY, NOVEMBER 5, 2012
- If you want greater sales through social media in 2013, start by building your reputation SIMON MAINWARING | MONDAY, DECEMBER 17, 2012
- How building your brand with your community grows both SIMON MAINWARING | TUESDAY, MARCH 19, 2013
- Your chance to save the life of a celebrity SIMON MAINWARING | WEDNESDAY, DECEMBER 1, 2010
- Why Facebook and Instagram have a lesser margin for error with users than ever SIMON MAINWARING | FRIDAY, DECEMBER 21, 2012
- The We First community: Where social technology meets social change SIMON MAINWARING | MONDAY, FEBRUARY 28, 2011
- Dear Brands, no amount of damage control can match no damage at all SIMON MAINWARING | WEDNESDAY, AUGUST 11, 2010
- Move over New York: What happens in an Internet minute SIMON MAINWARING | FRIDAY, MARCH 30, 2012
- MC Hammer on how brands use social media to build communities SIMON MAINWARING | WEDNESDAY, FEBRUARY 23, 2011
- Guy Kawasaki: The multifaceted benefits of an enchanting brand SIMON MAINWARING | MONDAY, MAY 23, 2011
- SXSW: Where social conversations drive innovation SIMON MAINWARING | THURSDAY, MARCH 10, 2011
- Brand/Cause partnerships: GMC & Invisible People – Part 1 SIMON MAINWARING | MONDAY, JULY 11, 2011
- The ‘Why” vs. “How”: What makes some brands extraordinary and others not SIMON MAINWARING | MONDAY, AUGUST 2, 2010
- AOL365: Why doing good work does wonders for a brand SIMON MAINWARING | THURSDAY, MARCH 24, 2011
- Robert Tercek: The Future of TV, Social Media and Storytelling SIMON MAINWARING | MONDAY, JANUARY 9, 2012
- eGood: How purpose sparked a business helping brands grow by doing good SIMON MAINWARING | TUESDAY, APRIL 30, 2013
- There is no “Us” and “Them: How social media can forge cultural bridges SIMON MAINWARING | SUNDAY, SEPTEMBER 19, 2010
- Top ten advantages of social over traditional media SIMON MAINWARING | WEDNESDAY, NOVEMBER 25, 2009
- Social Photos: When a picture is worth 140 characters SIMON MAINWARING | WEDNESDAY, FEBRUARY 16, 2011
- The #1 oversight in social media community building SIMON MAINWARING | WEDNESDAY, AUGUST 22, 2012
- Facebook (re)Places: What it means for Foursquare and Gowalla SIMON MAINWARING | THURSDAY, AUGUST 19, 2010
- SuperBrands and the Unreasonable Screen: How to lead in mobile SIMON MAINWARING | MONDAY, MAY 13, 2013
- Consumers use social media to tell brands: “We want to help” (Part 1) SIMON MAINWARING | MONDAY, OCTOBER 8, 2012
- Sherry Turkle of MIT: How social media impacts to your identity (Part 2) SIMON MAINWARING | MONDAY, OCTOBER 10, 2011
- BrandKarma: How customers rate and reward socially responsible brands SIMON MAINWARING | MONDAY, OCTOBER 31, 2011
- The rise in social ad budgets and what it means for your brand SIMON MAINWARING | THURSDAY, MARCH 14, 2013
- The Last Frontier of Social Media: Unborn Babies SIMON MAINWARING | FRIDAY, OCTOBER 8, 2010
- Ten reasons social media will decide tonight’s debate and the Presidential Election SIMON MAINWARING | WEDNESDAY, OCTOBER 3, 2012
- Mobile matters: Gary Schwartz on how your brand keeps up with shoppers SIMON MAINWARING | WEDNESDAY, FEBRUARY 13, 2013
- Instruments for Peace: How social media can amplify the music of peace SIMON MAINWARING | MONDAY, APRIL 15, 2013
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