Sherrilynne Starkie

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Snapchatting loses top banker his job

Sherrilynne Starkie

How to be smart on Twitter. Top 10 Education and Technology Experts to Follow on Twitter. A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. Coincidence? Maybe. It seems the banking boss had used Snapchat to send his daughter some messages about how boring his job is.

Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore.  Featured Headline Social Media Twitter infographic Information graphics Online Communities Social networkHere’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Content marketing is king.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. But Twitter was launched anyway, and before long there was a steady stream of users signing up. Twitter’s co-founder Biz Stone to pen book. Twitter Co-Founders Aim for Third Hit. Photo Credit: CIRA. They said the idea was too simple.

Top tips for bloggers and brands

Sherrilynne Starkie

Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Featured Headline Social Media blog Blogging Brand Facebook Mark Twain Ottawa public relations TwitterMark Twain once said, “Rumours of my death have been greatly exaggerated”.  Understand what’s expected.  Have a blogger media kit.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Perhaps people are just getting better at using Twitter to build influence?  More likely, it’s about how the two tools are now evaluating Twitter users. Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Twitter Popularity ( Grader ). snookca.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Conflict.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. This list was compiled using Twitter Grader. So readers, please feel free to let us know if you agree with Grader’s assessment of  Ottawa’s Twitter Elite and if not vote on who you think should be included.  Ottawa’s Twitter top 20 March 2010. How to Find Your People on Twitter. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkAll the profiles included are actually real people, not brands or companies.

Pinterest for business

Sherrilynne Starkie

Infographic: Twitter facts. Featured Headline Pinterest Social Media Business Facebook Information graphics Social network TwitterPinterest is proving to be a great social network for businesses to connect with customers.  Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Wikipedia rules the waves.

Five ways toward Twitter success | Sherrilynne Starkie

Sherrilynne Starkie

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Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). We started to fall in love about the time that Twitter showed up at SXSWi. Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious.

Reflections on PR agency life

Sherrilynne Starkie

Related posts: Have we lost that loving feeling, Twitter? Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, hungry man is a crabby man. Going Viral.

The UK's top 25 tech PRs on Twitter | Sherrilynne Starkie

Sherrilynne Starkie

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March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

The tables below are meant to  illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Twitter Popularity ( Grader ). Twitter Influence ( TweetLevel ). 1. Related posts: February 2012: Ottawa’s Twitter top 20. November 2011: Ottawa’s Twitter top 20. October 2011: Ottawa’s Twitter top 20. September 2011: Ottawa’s Twitter top 20. phdinparenting. 1.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter.  It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums.

Path: the sequel

Sherrilynne Starkie

Path, available for iOS and Android devices, also integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting to the social networks. Featured Headline Social Media Facebook Foursquare MySpace Path.com Social network TwitterWell over a year ago a new social network, Path, was launched. It’s very easy to use.  This feature might ruffle some privacy feathers.

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December 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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New Twitter | Sherrilynne Starkie

Sherrilynne Starkie

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Twitter for companies

Sherrilynne Starkie

This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Twitter for companies infographic. Twitter Engagement Cheat Sheet [Infographic]. How to change your Twitter Name [video]. Headline Social Media Twitter infographic Related posts: Pinterest for business. The social customer. Wikipedia rules the waves.

Debunking the myths of social media

Sherrilynne Starkie

Here’s what the study showed: Twitter and Facebook are not the platforms upon which most content sharing takes place. There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  PLEASE LIKE  MY FACEBOOK PAGE.

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Does Facebook affect your brain?

Sherrilynne Starkie

Infographic: Twitter facts. Facebook Featured Headline Social Media agency consultant Internet addiction disorder Online Communities Ottawa Social network Social networking service TwitterSocial media consultants beware! Facebook and other social networks can affect your brain! This infographic is compiled by Best Master’s in Psychology. Related posts: Psychology of social networking.

Analytics: what are you really learning?

Sherrilynne Starkie

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter. Social Media Analysitcs (Photo credit: cambodia4kidsorg). This is smart thinking. Related articles.

Ottawa police tweet on the beat

Sherrilynne Starkie

Ottawa police cops are tweeting on the beat, according to the CBC news website. A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. The goal is to reach people in ‘ new’ ways.

January 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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Mainstream media drives Twitter trends | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Informer

Sherrilynne Starkie

Featured Headline Social Media Alltop Facebook public relations RSS TwitterSocial Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. 

Facebook’s little secret…

Sherrilynne Starkie

Facebook Featured Social Media LinkedIn Online Communities Ottawa Social Networking TwitterIt seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy.  The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Social media is key PR driver.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter.  March 2012: Ottawa’s Twitter top 20. Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.  Nash won the riding. This was unprecedented.

February 2011: Isle of Man Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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Good manners cost nothing

Sherrilynne Starkie

Featured Headline Social Media blog Comment Facebook manners Troll Twitter It is said that good manners cost you nothing but ignorance will cost you everything. Internet Troll? Photo credit: eirikso). What made me take the final step of unfriending?  Each of these fellows left a comment correcting my English within seconds of my posting a Facebook update.  usually think, “Dang! 

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November 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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February 2011: Ottawa Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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Twitter's new galleries | Sherrilynne Starkie

Sherrilynne Starkie

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Facebook graph search and your privacy

Sherrilynne Starkie

Infographic: Twitter facts. Facebook Graph Search is now live. Are you aware of the searchable content you post?  Public information will come up in search queries so if you have content on Facebook that you don’t want the world to see it’s time to button down your privacy settings. This infographic from the people at Marketo illustrates how Graph Search affects users and gives advice on customizing privacy settings for better control. How Facebook Graph Search Affects Your Privacy infographic by Marketo. Related posts: Psychology of social networking. Women in social media.

Top Twitter trends for 2011

Sherrilynne Starkie

This infographic describes the top trends on Twitter last year. Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeIt’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). VISIT MY FACEBOOK PAGE.

Are professional communicators normal?

Sherrilynne Starkie

Twitter more valuable than press release for law firm public relations? This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people.  It looks at how we use social media mostly, but also at how we behave at office parties.  Are you normal? Hat tip: Adverblog. Related posts: Wikipedia rules the waves. Content marketing is king.

How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter reach is defined as the number of engaged users plus all their followers. So if someone tweets, retweets, favourites or replies to specific content, all his or her own Twitter followers are part of its overall reach. Indeed, Twitter needs to clear out the deadwood.

We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. Facebook Featured Headline Social Media Ideology Pew Research Center Politics Social network Social networking service TwitterImage by Getty Images via @daylife. They say you should never discuss politics or religion, right?  Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. They amount to 40% of the entire adult population. Boomers flock to social networks.