Twitter Introduces Website Conversions Objective

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective.

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective.

Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding:

This solution is especially effective for advertisers that want to retarget website visitors to drive more conversions. Advertisers using this objective to retarget their website visitors on mobile and desktop receive, on average, 2.5

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