Puzzle Marketer

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Social Media is Going Corporate [Infographic]

Puzzle Marketer

Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts. Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic. 58% use it for lead generation.

Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. And insights on Facebook, Twitter, Instagram, and Pinterest help me be more effective with social media marketing for myself and my clients. Below is an interview with a true marketing thought leader. Soak up as much knowledge as you can. Marketing Minds

SEO 50

Social Media is Complicated [Infographic]

Puzzle Marketer

To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. Online Advertising Social Media analytics business content facebook scoring social media software twitter

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterWhat does this mean for marketers?

SMS 129

Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

Pinterest, Facebook, and Twitter are the most effective platforms for generating traffic goals. Slideshare, Google+, Facebook, Twitter, Linkedin, YouTube, Pinterest, and Instagram are all good platforms for brand exposure goals. Slideshare, Google+, Facebook, Twitter, and YouTube are great platforms for customer engagement goals. Facebook has the most users.

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeIt becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.

3 Website Metrics to Watch Daily

Puzzle Marketer

Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. Sign in with Twitter to vote now using Birdfeud! If you haven’t had the pleasure of using Birdfeud yet, this tool helps businesses increase their social media footprint and engage with their visitors through social media tools such as Twitter. This year is off to a roaring start for digital marketing. Mobile or Social? In the blue corner we have Mobile! Is this where you’re spending your marketing dollars?

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money.

The New Rules of Lead Generation Book Review

Puzzle Marketer

Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. The 7 Most Successful Lead-Generation Tactics.

Pinterest Drives Ecommerce Sales [Infographic]

Puzzle Marketer

What’s amazing is visitors from Pinterest  are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. See below as this infographic compares Facebook, Twitter , Pinterest, and LinkedIn. Online Advertising Social Media facebook linkedin online sales pinterest shopify social media twitterHow did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders. It might be worth a look.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Although I like to screen who I follow, you can automate following someone that follows you or unfollowing someone that unfollows you on Twitter. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.

The History of Marketing [Infographic]

Puzzle Marketer

Twitter launches in 2007 and doesn’t stop growing. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Do you remember AltaVista?

How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]

Puzzle Marketer

Are they as engaged on Twitter, Facebook, or Pinterest? View the full infographic below, click to enlarge: Online Advertising Social Media facebook google infographic pinterest social media twitterIt’s no surprise that advertising professionals are advocates of social media. Social media not only allows for highly targeted messaging but it’s extremely scalable.

Marketing Minds: Christine Feeley – CMO @ Amptopia

Puzzle Marketer

Follow Christine on Twitter at @jcfeeley , she’s always sharing updates, trends, news, research, etc. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. The acumen eventually turned into a methodology and a technology platform (mSuites).

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

Which tactics or channels have recently surprised you as a viable source of qualified leads?: I must say that I continue to be impressed with the rapid maturity of social platforms such as LinkedIn and Twitter in targeting and qualifying leads. Connect with Monu on LinkedIn or follow him on Twitter at @monukalsi , he is a true visionary for digital marketing trends! Marketing Minds

5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.

Social Media Boosts Organic Search Results [Infographic]

Puzzle Marketer

1,000 Twitter followers yielded a 1.22 Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitterTasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” ” with an experiment. 300 Google+ Votes yielded a 9.44

10 Tips for Success on Twitter

Puzzle Marketer

When I first joined Twitter, I didn’t know quite what I would get out of it. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation. Below are 10 Tips that can help make you a success on Twitter. There are a few people/brands on Twitter that are getting some real value out of it. Utilize all functionality that social media and Twitter offers you that helps spread your post. Your goal on Twitter is to make friends.

Why Twitter #Hashtags Are Worthless [Infographic]

Puzzle Marketer

Twitter is a fantastic tool for disseminating information to an audience in real-time. Because of that, media organizations are constantly citing posts on Twitter as an almost immediate news source. Twitter isn’t limited to news purposes however as users engage in conversations, link sharing, and posting interesting content since inception. Social Media

6 Insightful Blog Quotes for Puzzle Marketers

Puzzle Marketer

On Growing Your Twitter Followers, By Thousands Grow your following organically by producing sharable tweets that people want to pass along to their own followers. When your tweets get re-tweeted and, thus, your twitter handle shared, it acts as an advertisement for you. Online Advertising Social Media blogging content entreprenuer marketing public relations small business story telling twitterBelow are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. convinceandconvert.com 2. – under30ceo.com 3. – ann-tran.com 5.

How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.

#ContentChat Twitter Chat Recap

Spin Sucks

The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers? Reward.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Twitter Announces Twitter Developer Communities

SocialTimes Twitter

Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities  Wednesday. McMichael said Twitter Developer Communities can range from small workshops to larger meetups and hackathons, enabling developers to connect, learn and share best practices, and she offered more insights into the thinking behind the program in her blog post: In March, we hosted several regional meetups for our #HelloWorldTour , and it became clear that fostering more local events will help us engage with our community in a more personal way.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. love Twitter lists. treat Twitter like TV and radio stations. Media Twittermillion.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA  and BuzzFeed. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours?

Twitter Debuts QR Codes

SocialTimes Twitter

It’s Twitter’s turn to borrow from Snapchat, as the social network launched QR codes for users’ profiles that work the same way Snapcodes  do. Twitter designer Brittany Forks announced the new feature via tweet : hella pumped to announce the launch of QR codes on twitter! According to Casey Newton  of The Verge , in Twitter’s Android application, the QR codes can be found by clicking the … menu in users’ profiles or in the slide-out menu under night mode , while only the first applies to the iOS app. Readers: What are your thoughts on Twitter’s rollout of QR codes?

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing

The 20 Minute Twitter Audit

Sprout Social

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour. What Is a Twitter Audit? Twitter

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. BREAKING NEWS: Twitter is hiding tweets reported stolen. Social Media in Action Twitter