Puzzle Marketer

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Social Media is Going Corporate [Infographic]

Puzzle Marketer

Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts. Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic. 58% use it for lead generation.

Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

Pinterest, Facebook, and Twitter are the most effective platforms for generating traffic goals. Slideshare, Google+, Facebook, Twitter, Linkedin, YouTube, Pinterest, and Instagram are all good platforms for brand exposure goals. Slideshare, Google+, Facebook, Twitter, and YouTube are great platforms for customer engagement goals. Facebook has the most users.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterWhat does this mean for marketers?

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions.

Social Media is Complicated [Infographic]

Puzzle Marketer

To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. Online Advertising Social Media analytics business content facebook scoring social media software twitter

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeIt becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.

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Being Busy is Not Being Productive

Puzzle Marketer

If you could spend 1 hour creating something of value or accomplishing something that hasn’t been done at your company before or managing your Twitter account, I’m hoping this article encourages you to choose the former. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. The next day begins a new cycle of non-productivity. Delete. Delete. Reply.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. Sign in with Twitter to vote now using Birdfeud! If you haven’t had the pleasure of using Birdfeud yet, this tool helps businesses increase their social media footprint and engage with their visitors through social media tools such as Twitter. This year is off to a roaring start for digital marketing. Mobile or Social? In the blue corner we have Mobile! Is this where you’re spending your marketing dollars?

The New Rules of Lead Generation Book Review

Puzzle Marketer

Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. The 7 Most Successful Lead-Generation Tactics.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. It automatically pulls in Olympic Twitter posts and allows you to connect with Facebook. The primary Twitter account is @London2012 but you can also follow every event. LeBron James and Kobe Bryant are the most popular athletes, measured on Twitter and Facebook. Twitter was banned in China in 2008, so it played a little role. Named appropriately, the website is HUB.OLYMPIC.ORG.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Although I like to screen who I follow, you can automate following someone that follows you or unfollowing someone that unfollows you on Twitter. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.

3 Website Metrics to Watch Daily

Puzzle Marketer

Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person.

Pinterest Drives Ecommerce Sales [Infographic]

Puzzle Marketer

What’s amazing is visitors from Pinterest  are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. See below as this infographic compares Facebook, Twitter , Pinterest, and LinkedIn. Online Advertising Social Media facebook linkedin online sales pinterest shopify social media twitterHow did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders. It might be worth a look.

How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]

Puzzle Marketer

Are they as engaged on Twitter, Facebook, or Pinterest? View the full infographic below, click to enlarge: Online Advertising Social Media facebook google infographic pinterest social media twitterIt’s no surprise that advertising professionals are advocates of social media. Social media not only allows for highly targeted messaging but it’s extremely scalable.

5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.

The History of Marketing [Infographic]

Puzzle Marketer

Twitter launches in 2007 and doesn’t stop growing. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Do you remember AltaVista?

Social Media Boosts Organic Search Results [Infographic]

Puzzle Marketer

1,000 Twitter followers yielded a 1.22 Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitterTasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” ” with an experiment. 300 Google+ Votes yielded a 9.44

10 Tips for Success on Twitter

Puzzle Marketer

When I first joined Twitter, I didn’t know quite what I would get out of it. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation. Below are 10 Tips that can help make you a success on Twitter. There are a few people/brands on Twitter that are getting some real value out of it. Utilize all functionality that social media and Twitter offers you that helps spread your post. Your goal on Twitter is to make friends.

6 Insightful Blog Quotes for Puzzle Marketers

Puzzle Marketer

On Growing Your Twitter Followers, By Thousands Grow your following organically by producing sharable tweets that people want to pass along to their own followers. When your tweets get re-tweeted and, thus, your twitter handle shared, it acts as an advertisement for you. Online Advertising Social Media blogging content entreprenuer marketing public relations small business story telling twitterBelow are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. convinceandconvert.com 2. – under30ceo.com 3. – ann-tran.com 5.

How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers? Reward.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode. Target people who tweet food emojis.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. love Twitter lists. treat Twitter like TV and radio stations. Media Twittermillion.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions  from Facebook, and starting Tuesday, they also have Twitter Engage  from Twitter. Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers  and public figures” one place to manage their Twitter interactions and track the performance of their content.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. BREAKING NEWS: Twitter is hiding tweets reported stolen. Social Media in Action Twitter

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of  Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is overlooking the fact that they are going to look stupid when Facebook and LinkedIn have working buttons on every piece of content in the world and they don’t.

Two Top Execs Leaving Twitter

SocialTimes Twitter

Twitter vice president of revenue partnerships Ali Jafari (right) is about to take on a much more prominent role following the departures of two key executives. According to Re/code, Messerschmidt, who has been with Twitter for six years, is leaving on her own accord, and Hubbard plans to start his own company. Readers: What are your thoughts on these departures?

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why  a Tweet Chat? PR Chat.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. Please continue reading Facebook LinkedIn Twitter in 2013 and leave a comment if inspired.