Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Stunning. Barnum, BTW). IMDB has an app for that. MORE >>

Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. Make it Personal. Only people can post content. Follow Up. Use Active Voice. MORE >>

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Understanding Twitter. Twitter is still a mystery to many people. It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. The core feature of Twitter is the activity stream. Facebook & LinkedIn. MORE >>

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. B2B Corporate Blog Facebook influence innovation marketing Social Media social networks Tips Twitter insurance John Hancock LIMRA LOMA New York Life State FarmI was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3 With 1.3 MORE >>

I breached the 10,000-follower mark on Twitter yesterday. My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. spend about 10 minutes a day checking my Twitter stream for spammers, product pitchers and others who don’t interest me, and unfollow them. never forget that everything one says on Twitter is public. Social Media TwitterWhen I publish something, others help me promote it. use Dlvr.it MORE >>