When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Twitter. Implement Twitter cards so that any tweets of your content include applicable visual media. Follow her on Twitter at @pamdyer. Want to get the most out of your social media marketing activities?
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Optimize your Twitter posts. Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Follow her on Twitter at @pamdyer. Related Articles When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest Social Media Image Dimensions: The Ultimate Guide Using Hashtags in Social Media Marketing.
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
Follow her on Twitter at @pamdyer. Related Articles 3 Proven Ways to Dramatically Improve Website Traffic 10 Ways to Get More People to Read Your Content How to Use Twitter Cards in Social Media Marketing. Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. Social Media
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Many companies create accounts on numerous social media platforms, but don’t have the ability to spend quality time posting new content or engaging with followers. I’ve seen numerous businesses that signed up for Twitter, Facebook, Pinterest, Google+ — you name it — only to use the accounts sporadically or abandon them altogether. Follow her on Twitter at @pamdyer.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Are Facebook and Twitter their platforms of choice? What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. What problems are they trying to solve?
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Follow her on Twitter at @pamdyer. https://t.co/x8HoullQMT
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Follow her on Twitter at @pamdyer. Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. Facebook promoted posts increase visibility, as do Twitter ads and promoted pins on Pinterest. Follow her on Twitter at @pamdyer. Why isn’t your amazing content going viral? You do everything you’re supposed to do. Why aren’t people sharing your content? What Screen.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Follow her on Twitter at @pamdyer. Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Congratulations — you’re in luck!
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Follow her on Twitter at @pamdyer. Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., From an event: Click Save.
The 4 Most Effective Twitter Calls to Action
JUNE 23, 2013
Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. Tips from Twitter: Give people clear direction.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. If you rush to create a presence on Facebook, Twitter, Pinterest, YouTube, Instagram, Vimeo, LinkedIn, Google+, Slideshare, Vine, and Snapchat and begin madly posting incoherently on all of them, you will look like you don’t know what you’re doing.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
Post links on Twitter, Facebook, Google+, Pinterest, Instagram, and your other platforms — making sure to use best practices for each. Read Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More to learn how to leverage the latest trends. Follow her on Twitter at @pamdyer. You work hard to create great content — people should see it.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Best social media platforms for event promotion Facebook, Twitter, and LinkedIn have the most to offer when it comes to getting the word out and connecting with prospective attendees. Follow her on Twitter at @pamdyer. Check it out to learn more!
Facebook, Twitter, Pinterest, and Instagram Demographics
MARCH 17, 2013
But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram? Branding Demographics Facebook Instagram Marketing Pinterest Social Media Social Networking Twitter67% of online adults use social networking sites. Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project.
Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]
AUGUST 17, 2013
Branding Facebook Google Plus Infographics Marketing Pinterest Social Media Social Media Marketing Twitter engagement Google Social media marketing Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
They are a way to track topics on Twitter and other social media platforms. Twitter. If you use Twitter, you know that the use of hashtags there is prevalent. You can view trending hashtags on the sidebar of your Twitter page and at Hashtags.org. Follow her on Twitter at @pamdyer. Hashtags are increasingly important in social media marketing campaigns. Facebook.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have. Channel used: Twitter. Channels used: Twitter, Facebook, and blog. Channel used: Twitter. Channels used: Facebook and Twitter. Channels used: Foursquare, Twitter, and Facebook. Channels used: Twitter and Facebook. Easy, right?
3 Proven Ways to Dramatically Improve Website Traffic
JANUARY 10, 2015
Follow her on Twitter at @pamdyer. Related Articles How to Use Twitter Cards in Social Media Marketing 10 Ways to Get More People to Read Your Content 12 Essential Elements of a Social Media Marketing Strategy. Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. He examines newly-popular tools such as infographics and photo-sharing using Pinterest and Instagram, and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. 3. Follow her on Twitter at @pamdyer. Do you want to learn more about social media marketing? You’re not alone. 15 Must-Read Social Media Marketing Books 1. It’s not easy, but it’s easier than you think. 6.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. It can also be used to compare your Twitter account to those of your competitors.
A Comprehensive Guide to Your Social Media Image Sizes
JUNE 28, 2015
Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine. Twitter profile image dimensions. Twitter header photo size. Twitter profile photo size. Although Twitter doesn’t recommend a specific image size for tweets , its in-stream preview is 440 x 220 pixels (a 2:1 ratio). Facebook cover photo size.
How to Create Perfect Headlines for Social Media Posts
MARCH 7, 2015
Follow her on Twitter at @pamdyer. Related Articles 10 Ways to Get More People to Read Your Content 3 Proven Ways to Dramatically Improve Website Traffic How to Use Twitter Cards in Social Media Marketing. Your headline is the first — and maybe last — impression you make on your audience. When you have written your headline, you have spent eighty cents out of your dollar.”
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Follow her on Twitter at @pamdyer. Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Select attractive thumbnails. Add annotations. Be consistent.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Buffer enables you to share content to Facebook, Twitter, LinkedIn, and App.net via custom scheduling. Follow her on Twitter at @pamdyer. Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. You’re sure to find something that will help you jumpstart your content marketing programs.
The Secrets to Tweets that Generate Engagement
AUGUST 3, 2014
How to say things on Twitter that get noticed. Is Twitter part of your social media marketing mix? 66.7% of all public brand mentions on social media happen on Twitter. S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. It should be.
The Top Benefits of Social Media Marketing [Infographic]
JUNE 30, 2013
There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 89% of marketers say that social media generates more business exposure. If you follow my blog, you know that I’ve written a lot of them myself.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Follow her on Twitter at @pamdyer. Related Articles How to Promote Your Event With Social Media Marketing 3 Proven Ways to Dramatically Improve Website Traffic How to Use Twitter Cards in Social Media Marketing. Are you blogging, Facebooking, tweeting, or pinning?
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketingLooking for the best social media marketing blogs? You’ve come to the right place! Here are some that [.].
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Social media referrals from Facebook, Twitter, Pinterest, LinkedIn, etc. Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. What makes this process so tricky? decision-making process is circular.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
The better your content, the more likely your audience is to share it on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest. Content marketing has changed the way consumers research and buy your products. Unless they are actively shopping for something, a lot of that information passes them by. Active evaluation (researching potential purchases). Blog posts. Photos.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Examples include making it easy for your readers to share your content via social media platforms like Twitter, Facebook, Pinterest, and LinkedIn; using social bookmarking sites such as StumbleUpon and Digg; and syndicating your content through RSS (Real Simple Syndication). Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. .
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Consider what happened to DiGiorno Pizza on Twitter. Let people vent When you respond to a social media crisis, it’s best to do so on a page you administer, such as your Twitter or Facebook profile. Follow her on Twitter at @pamdyer. Branding Social Media Social Media Marketing Twitter PR Social media marketing How in the world could this have happened?!
11 Effective Twitter Strategies for Brands
JULY 14, 2012
Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBuddy Media [.].
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. S You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet. Keyhole Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram.
Timing Your Social Media Marketing
JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is midday better because users look at their Twitter stream while they’re eating lunch? Is it in the morning, since many people check their Facebook page before they go to work? Is evening best?
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Google Plus offers business opportunities available nowhere else.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Social media metrics — referrals from Facebook, Twitter, Pinterest, and other social networks. Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. But how do you measure the success of each of your targeted activities?
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
The team at Offerpop, a social marketing platform that enables users to create and launch Twitter and Facebook campaigns, compiled the infographic below to illustrate at a high level how brands can combat Facebook’s reach decline by revamping their digital strategy. 1. Follow her on Twitter at @pamdyer. What can you do about plummeting Facebook post reach?
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
How many of my Twitter followers are clicking my links and retweeting my content? Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100. What are they saying about my brand? PostRank. TwentyFeet.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
This fan has liked your business on Facebook or followed you on Twitter, but they don’t say much and don’t really engage with you. This person occasionally retweets your Twitter content or “likes” your Facebook or LinkedIn posts. Posts on Facebook pages or @mentions on Twitter are used to complain about customer service, and can harm your reputation. Awesome!
Get More Retweets [Infographic]
JANUARY 27, 2013
There are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in [.]. Infographics Marketing Social Media Social Media Marketing Twitter Social media marketingHave you ever tried to figure out why some of your tweets are retweeted more than others?