Twitter Touts Branded Emojis

Twitter said ads receive nearly 10 percent more attention when branded emojis are included, and when branded emojis are combined with promoted videos, emotional connection with and interest in the ads increase by six times.

Twitter introduced branded emojis last year, and the social network provided an update on their performance Monday.

Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos, emotional connection with and interest in the ads increase by six times.

According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline.

TwitterBrandedEmojisGIF

Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along with the following best practices suggestions:

  • Focus your tweet around the emoji and the hashtag.
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