| | | MobileGroove | | Twitter | 219 articles |
| Page 1 of 3 | Previous | Next | MOBILEGROOVE APRIL 5, 2012 #DearKen: How Can I Best Use Social Media When I Present At Conferences? Create a Twitter List of all of the event speakers, sponsors and principals, taking every [appropriate] opportunity to mention them in your posts leading up to the event. You wowed your audience and even became a trending topic on Twitter, but you’re not done yet. DearKen Mobile Social Media SoLoMo Co-Publishing Ken Herron Pinterest TwitterCongratulations! Just one word. Smile. | MOBILEGROOVE SEPTEMBER 7, 2012 3 Multiscreen Data Points You Need To Know From @Google, @BNCollegeMktg & @AdWeek or Twitter ( @PheeYoung ). Featured Mobile Data Points AdWeek behavioral targeting BlackBerry Google Mobile Advertising & Marketing Olympic Games TwitterHow many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Television doesn’t command the world of multi-screen viewing. SOURCE: [link]. | | | | | | | MOBILEGROOVE OCTOBER 21, 2011 Hot Mobile Stats & Trends You Need To Know Follow Jeff on Twitter ( @jeffhasen ). Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley. Over the years, Meeker has been quoted in a variety of sites and publications worldwide. in the first quarter of 2011. | MOBILEGROOVE SEPTEMBER 14, 2011 YOU Are Invited; MMA Tweetchat Looks At Mobile Marketing Hot Trends Just follow the #mmaf2011 hashtag on Twitter and include it in your tweets during the chat. We recommend using tweetchat.com , which loads tweets faster and enters the hashtag automatically -you can sign in using your Twitter account. will host this live, online chat on Twitter – all you have to do is follow the hashtag on Twitter and bring your best questions for our guests. | MOBILEGROOVE NOVEMBER 10, 2011 #DearKen: How The HECK Do I Measure My Social Media ROI? Finally, don’t forget to make full use of the free/freemium analytics tools built into most popular social networks, including Facebook, Twitter, LinkedIn, Slideshare, Flickr and YouTube. How DO you measure your social media ROI? And here you thought pondering the answer to life, the universe, and everything was a tall order. My boss asks me this question. He should. What can I say? | MOBILEGROOVE JUNE 4, 2012 5 Ways To Increase Your Mobile Web Traffic Annette blogs about mobile on the Small Screen blog and you can follow her on Twitter @atonti. Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. ’ They will focus efforts and resources on providing people an optimized experience on mobile. In the U.S. Staying ahead. | | | | | | | | | -
MOBILEGROOVE | FRIDAY, JUNE 8, 2012 5 Mobile Data Points You Need To Know: Strategy Analytics, Street Fight, StrongMail, Carlisle & Gallagher, Research2Guidance or Twitter ( @PheeYoung ). Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations. The launch of Windows 8 and Blackberry 10 will see Microsoft and RIM seeking to take advantage of the shift, by enabling developers to easily create products across tablet and smartphone devices. SOURCE: [link]. SOURCE: [link]. SOURCE: [link]. MORE >> -
MOBILEGROOVE | FRIDAY, MAY 4, 2012 London Olympic Games Crack Down Hard On Social Media But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide. According to Mashable , this destination will post content directly from athletes’ Facebook and Twitter accounts, and incorporate a gamification layer incentivizing fans to interact with the site. Yes, you read this right. They are also not permitted to share photos or videos from inside the athletes’ village. The upshot? MORE >> -
MOBILEGROOVE | TUESDAY, JULY 24, 2012 Olympics Are Coming-Out Party For Multi-Screen Viewing Just in time for the Olympics, entities including Twitter, ESPN, Facebook and Yahoo!, Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing. Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experiences. MORE >> -
MOBILEGROOVE | FRIDAY, JUNE 1, 2012 D10: Money Follows Mobile (In Time), Meeker Says Cook’s talk was not streamed, but I followed it closely on Twitter. Where is the BIG money in mobile? Why the disconnect between the time we spend on mobile and the amount of money brands spend to reach us on our personal devices? Questions around mobile monetization come fast and hard — and the answers are never easy. Facebook — the leader in the combined power of mobile and social — has seen its stock price plunge, a development that has brought even more urgency to the discussion. Meeker had some new statistics to support the same (and compelling) case she has in previous talks. MORE >> -
MOBILEGROOVE | THURSDAY, MARCH 29, 2012 Three Quick Tips To Monetize Your Mobile App You can follow Hillel on Twitter ( @HilzFuld ). The avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. great app is a good start, but developers determined to build a serious business also need a solid monetization strategy. Hillel Fuld shares three tips aimed at generating more clicks and — ultimately— more revenues. Most mobile app developers have realized that earning a living from their activities is no walk in the park. App monetization is a huge challenge. Three quick tips. MORE >> -
- Mobile Commerce Moves Up To Marketing Mega-Trend MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011
- 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research MOBILEGROOVE | FRIDAY, MAY 11, 2012
- #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading? MOBILEGROOVE | THURSDAY, SEPTEMBER 22, 2011
- Want To Market Your App Better? Identify Loyal Users First MOBILEGROOVE | MONDAY, NOVEMBER 14, 2011
- An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012
- Has Yahoo Missed The Mobile Boat? MOBILEGROOVE | FRIDAY, SEPTEMBER 9, 2011
- Why No Public Blowout Over Personal Privacy Breaches & Google Violations? MOBILEGROOVE | FRIDAY, FEBRUARY 24, 2012
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn MOBILEGROOVE | FRIDAY, MARCH 23, 2012
- Mobile Search App Goby Finds Fun Stuff Nearby; Acquired By TeleNav MOBILEGROOVE | WEDNESDAY, SEPTEMBER 7, 2011
- Make Way For The New User Content Ecosystem: Webinar MOBILEGROOVE | MONDAY, MAY 2, 2011
- Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011
- #DearKen: Am I TOO Much of a Self-Promoter on Twitter? MOBILEGROOVE | THURSDAY, APRIL 28, 2011
- Google & Twitter Talk Mobile Advertising @MWC; Why Their Schemes May Backfire MOBILEGROOVE | FRIDAY, FEBRUARY 18, 2011
- SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM MOBILEGROOVE | TUESDAY, MARCH 13, 2012
- #DearKen: How Do I “Pinterest-ize” My Marketing Content? MOBILEGROOVE | THURSDAY, MAY 10, 2012
- 5 Mobile Data Points You Need To Know: Tyntec, Aimia, Twitter, Habor, Yahoo MOBILEGROOVE | FRIDAY, JUNE 22, 2012
- #DearKen: How Should I Use #Socialmedia To Promote My Book? MOBILEGROOVE | THURSDAY, MAY 9, 2013
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- #DearKen: What Social Media Marketers Can Learn About Cause Marketing From Lady Gaga & The Disaster In Japan MOBILEGROOVE | TUESDAY, MARCH 15, 2011
- #FF FollowFriday: Derek Johnson On Mobile Text Marketing MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
- Summer Update On MobileGroove Mobile Industry Projects MOBILEGROOVE | FRIDAY, JULY 29, 2011
- #Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning? MOBILEGROOVE | WEDNESDAY, FEBRUARY 8, 2012
- IMPACT: Mobile Marketing Absent From U.S. Elections; Will We Appreciate Advertising On Twitter? MOBILEGROOVE | FRIDAY, NOVEMBER 5, 2010
- Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social MOBILEGROOVE | THURSDAY, DECEMBER 9, 2010
- Seven Shortcomings That Can Wreck Your Mobile Strategy MOBILEGROOVE | WEDNESDAY, SEPTEMBER 22, 2010
- What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
- Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement MOBILEGROOVE | TUESDAY, JULY 3, 2012
- Carnival Of The Mobilists COM #255 Is Live; Wrapping Up A Great Mobile Year MOBILEGROOVE | WEDNESDAY, DECEMBER 21, 2011
- #DearKen: Is Social Media *Really* Like A Cocktail Party? MOBILEGROOVE | MONDAY, AUGUST 1, 2011
- Learning From Leading Marketers & Markets To Map Mobile Strategy MOBILEGROOVE | FRIDAY, APRIL 13, 2012
- #SocialTVConf Highlights You Need To Know: @WhatleyDude @TiffanyStJames @SecondSync MOBILEGROOVE | MONDAY, FEBRUARY 11, 2013
- Best & Brightest: Carnival of the Mobilists #265 MOBILEGROOVE | WEDNESDAY, MARCH 28, 2012
- #DearKen: Should I Automate My #Socialmedia? MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- Meet The Mobile Mavens; The Mobile Marketing Review Debuts Next Week MOBILEGROOVE | THURSDAY, OCTOBER 21, 2010
- Mobile Security: What’s REALLY At Stake For Mobile Operators MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
- Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
- Mobile Driving News Consumption, Participation & “Reporting” MOBILEGROOVE | MONDAY, OCTOBER 8, 2012
- #DearKen: Does My Company Need A Social Media “Rock Star”? MOBILEGROOVE | TUESDAY, MAY 31, 2011
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- Why Mobile Marketers Must Sharpen Focus On Digital Moms MOBILEGROOVE | FRIDAY, JULY 27, 2012
- Why Mobile Marketers Must Include Boomers In The Mix MOBILEGROOVE | FRIDAY, JUNE 3, 2011
- Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media MOBILEGROOVE | FRIDAY, MARCH 4, 2011
- #FF FollowFriday: Millennial Media Reveals Mega Mobile Advertising Trends MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
- #DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits? MOBILEGROOVE | THURSDAY, DECEMBER 20, 2012
- More Verticals More Active In Mobile Marketing; But Don’t Get Blinded By More Connected Devices MOBILEGROOVE | FRIDAY, JANUARY 7, 2011
- 2010 Projects & Partners; Lots Of Reasons To Pitch To MSearchGroove MOBILEGROOVE | MONDAY, JANUARY 3, 2011
- #MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing? MOBILEGROOVE | FRIDAY, MARCH 2, 2012
- IMPACT: Windows Phone 7, Disney Strategy & Mobile Marketing For Dummies MOBILEGROOVE | FRIDAY, OCTOBER 15, 2010
- IMPACT: Sesame Street Shows The Way to Mobile Marketing Engagement; Opt-In Builds Loyalty MOBILEGROOVE | FRIDAY, NOVEMBER 19, 2010
- Mobile Payments: Separating The Hype From The Reality MOBILEGROOVE | THURSDAY, DECEMBER 6, 2012
- Marketers Need New Mobile Social Media Mindset; Motorola’s Devices Could Have More Impact Than We Think MOBILEGROOVE | FRIDAY, JANUARY 14, 2011
- IMPACT: Holiday Shopping Super-Charges Mobile Commerce MOBILEGROOVE | MONDAY, DECEMBER 6, 2010
- IMPACT: Your Essential Mobile Read for 2011; Why Next Year Will Rock Mobile Marketing MOBILEGROOVE | FRIDAY, DECEMBER 17, 2010
- Mobile Marketers Need To Balance Targeting & Privacy Concerns MOBILEGROOVE | FRIDAY, APRIL 22, 2011
- IMPACT: Permission-Based Mobile Marketing Prompts Consumer Participation & Brand Interaction MOBILEGROOVE | FRIDAY, DECEMBER 10, 2010
- The Social Impact of Social Networks; SMS Best Practices List MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
- Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
- RFID & Mobile Retail: Moving From Efficiency To Engagement MOBILEGROOVE | THURSDAY, JANUARY 26, 2012
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- Streamlining Text Messaging To Fast Track Mobile Marketing MOBILEGROOVE | MONDAY, JUNE 20, 2011
- Verizon Wireless Says People Want Personal & Relevant Mobile Advertising MOBILEGROOVE | TUESDAY, NOVEMBER 2, 2010
- The Kindle Fire Comes To Europe; Are Developers Really Ready? MOBILEGROOVE | THURSDAY, JANUARY 5, 2012
- Making Money With Mobile Content & Apps; Curation & Filtering Matters MOBILEGROOVE | WEDNESDAY, DECEMBER 14, 2011
- CES: 2012 Banner Year For Mobile & Gadgets; Google Clamps Down MOBILEGROOVE | FRIDAY, JANUARY 13, 2012
- PODCAST: WHERE’s Dan Gilmartin Talks Hyperlocal Location, Commerce & Mobile Advertising MOBILEGROOVE | MONDAY, SEPTEMBER 13, 2010
- Revitalizing Brand Appeal & Value With Mobile MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
- Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
- M-Pulse ANALYSIS Mobile Voice: Nuance Talks Multi-Screen, Multi-Tasking MOBILEGROOVE | SUNDAY, FEBRUARY 26, 2012
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- How Much Mileage is REALLY Left In SMS? MOBILEGROOVE | FRIDAY, DECEMBER 14, 2012
- Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey MOBILEGROOVE | FRIDAY, NOVEMBER 30, 2012
- What We Learned in Kindergarten Now Applies to Mobile Data Plans MOBILEGROOVE | WEDNESDAY, AUGUST 22, 2012
- Mobile Marketers: Focus On Small Tribes For Big Results MOBILEGROOVE | FRIDAY, JULY 1, 2011
- CTIA Highlights Mobile’s Role In Healthcare; Why Bandwidth Equals Well-Being MOBILEGROOVE | FRIDAY, MARCH 25, 2011
- Steve Jobs Steps Down At Apple; What’s Next For Mobile Marketers? MOBILEGROOVE | FRIDAY, AUGUST 26, 2011
- The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART MOBILEGROOVE | WEDNESDAY, JANUARY 26, 2011
- OpenMarket’s Andrew Darling Talks Mobile Giving MOBILEGROOVE | TUESDAY, SEPTEMBER 13, 2011
- Surprise Highlights From MMA Forum NYC & 140 Characters Conference MOBILEGROOVE | MONDAY, JUNE 27, 2011
- Death Knell for Text Messaging? Think Again MOBILEGROOVE | FRIDAY, JUNE 10, 2011
- M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design? MOBILEGROOVE | WEDNESDAY, APRIL 18, 2012
- 4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing MOBILEGROOVE | THURSDAY, MAY 17, 2012
- Microsoft Windows 8 Turns Apple Devotees Into Advocates MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011
- Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation MOBILEGROOVE | TUESDAY, JANUARY 4, 2011
- Japan Mobile Giving Efforts Embrace Different Messaging Formats; What Hot News Will Break At CTIA MOBILEGROOVE | FRIDAY, MARCH 18, 2011
- New Devices & Content Formats; What Should Mobile Marketers Do About The Daily? MOBILEGROOVE | FRIDAY, FEBRUARY 4, 2011
- What Marketers Can Learn From Facebook; Tough Choices About Apple MOBILEGROOVE | FRIDAY, JANUARY 21, 2011
- Amazon, Apple, Google: Let The Content Cloud Battle Begin MOBILEGROOVE | TUESDAY, AUGUST 2, 2011
- IMPACT: Dell, Text Growth & Apple’s iAd Network MOBILEGROOVE | FRIDAY, OCTOBER 1, 2010
| |