Internet Consumption Per 60 Seconds
APRIL 20, 2016
Content Marketing Facebook Google Infographic Instagram Linkedin Marketing & Communication Social Media Social Network Twitter Visual content YouTubeExcelacom recently released new numbers and despite the fact we have all gotten used to enormous volumes and stats, these are still extremely eye-opening: Read Excelacom’s full article here. Clickbait: Information overload!
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Twitter jumped onto the algorithm bandwagon only last month and has received its own amount of backlash from it. The fear that it will destroy live-tweeting and the key reason people love twitter is amongst the concerns. What This Means for Brands.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Community Management Content Marketing Engagement Facebook Foursquare Google Google+ Guidelines I forgot to categorize Instagram Linkedin Local Marketing & Communication Mindjumpers Pinterest SEO Social Media Social Media Marketing Social Media Strategy Tips Tumblr Twitter YouTube Therefore, as a little help to content marketeers, we have made a small checklist. There – we said it!
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults. use Twitter as of February 2012, and 8% are daily users. 15% of all online adults in the U.S.
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
Twitter Aim to Regain Momentum with New Video & Group Message Features
FEBRUARY 3, 2015
Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. As Facebook and Twitter gain more momentum into the video space, their success will likely have huge implications for the future of marketing, media, and content on a long-term basis. See more video instructions from Twitter here.
Social Media Stats [Infographic]
JANUARY 18, 2012
Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. 55% of Twitter users access the platform via their mobile. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second. What’s Trending @Twitter? infographic].
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
Twitter Aim to Regain Momentum with New Video & Group Message Features. Community Management Content Marketing Facebook Foursquare Google Google+ I forgot to categorize Instagram Linkedin Mindjumpers Mindjumpers Network Trends Twitter The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. General Electric. Honda.
Which Social Network Has The Highest User Activity? [infographic]
JUNE 6, 2012
The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. Tweet Are you considering which social networking site to spend your time and money on? It is no surprise that Facebook takes the lead.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
Similarly, with the recent implementation of Periscope into Twitter’s live feed , the potential for live emojis is enormous. Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. No Time to Comment.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
Last month Instagram followed suit and announced it would alter user’s feeds to optimise the content users “care about the most”, and Twitter has also adopted a similar change (although users can opt-out and revert back to the chronological feed). You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Advertising Brands Content Marketing Engagement Facebook Instagram Linkedin Marketing & Communication Social Media Social Media Marketing Social Media Strategy Tips Twitter branded content content marketing Content Strategy customer journey digital marketing Marketing social media marketingDid You Know: 4.6 billion pieces of content are produced daily. The Secret to Success.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
If you’re unsure about introducing video and other types of motion content into your marketing mix then a quick scan through Twitter, Facebook, YouTube or Instagram will quickly show you how widespread video content marketing has become. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. Commentable.
Where’s Social Media Going in 2014?
DECEMBER 20, 2013
Furthermore, less visual platforms such as Facebook and Twitter have made pictures larger and more visible. 2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king. Mobile, mobile, mobile.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
The infographic clearly shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world. Facebook Foursquare Google+ Infographic Mobile Pinterest Twitter buying behavior consumers influencing purchase decisions smart devices Social Media
The State of Social Media In The UK
JANUARY 10, 2012
UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UKTweet Beginning of 2012 has brought in a lot of predictions and opportunities. UK Facebook statistics.
Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second
OCTOBER 26, 2011
Tweet Twitter is now the fastest growing social networking site among U.S. Twitter’s mobile share is expected to see further growth on the back of the platform’s recent integration with iOS 5 on the iPhone. Facebook Linkedin Social Media Twitter LinkedIn growth location-based services Smartphones social media on mobiles user dataLinkedIn was a close second with up 69% to 5.5
How to use Social Media for Employer Branding and Recruitment
JULY 18, 2012
The initiative included a Facebook page , a Twitter account and a company owned blog , which were the primary platforms used to create awareness and engagement. The Twitter account is managed by Novo Nordisk graduate, Chris Hedquist, who tweets about general news and subjects from the graduate blog. Tweet. Social media is ultimately about establishing relationships. Results.
Marketing Predictions for 2015
JANUARY 14, 2015
For the one you can call me out on: I predict that Google will acquire Twitter, and SalesForce.com will acquire a content management company. The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Sarah Mitchell. It’s a shift from utility to utility-in-the-moment. Julie Fleischer. Patrick Hayslett.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
With Instragram, you have the possibility of mentioning people with the @ symbol like on Twitter, and Threadless uses the function to interact and engage with their community and draw attention to certain people. Tweet Instantaneous mobile photo sharing is becoming increasingly popular. How Threadless Engages its Community on Instagram. How to Create Engagement Through Facebook Timeline.
Live Streaming and the Demand for Now
JUNE 30, 2016
It’s important to note here how different YouTube’s audience is to Facebook and Twitter’s – subscribers on YouTube are there predominantly to watch videos, and considering YouTube’s experience within video in general, it will be interesting to see how these two compete most of all. So where are we currently? Real-Time Marketing. So what does this movement mean for brands?
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter. Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility.
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. Tweet. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind. Though introduced as “insanely confusing”, we see the infographic differently.
Do’s and Don’ts for Community Management [Infographic]
JULY 24, 2012
Community Management Facebook Infographic Linkedin Twitter do's and dont's for community managers Editorial Planning online behaviour Return On Digital social media strategyTweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager.
Vine for Brand Marketing
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. Twitter’s acquisition of Vine shows that they are ready to add visual storytelling into their platform. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.
How to Choose the Right Social Media Platform to Connect With Customers
JULY 14, 2011
The schedule shows the pros and cons of both blogging, having a YouTube channel, Facebook, Twitter and a LinkedIn presence. Social Media Social Network Blogging Facebook Heidi Cohen Linkedin list of rules platform pros and cons schedule social media format options Tips Twitter YoutubeIt’s quite simple, but I think it can be very helpful for businesses taking the social step.
Facebook vs. Twitter [infographic]
DECEMBER 20, 2010
Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. Twitter Client For Your Browser – TicknTalk. Technorati Tags: demographics , Facebook , Infographic , social demographics , statistics , Twitter , user behaviour. Facebook Twitter demographics Infographic social demographics statistics user behaviour
The New Face of SEO: Content Creation Comes First [Infographic]
DECEMBER 6, 2012
The dominant role of social media is unavoidable and at the core of content promotional channels you see Google+, Twitter, Facebook, LinkedIn and Pinterest as the most important social media platforms to SEO. Content Marketing Marketing & Communication SEO content marketing Facebook Google Infographic Linkedin panda penguin Pinterst seo Social Media Twitter
How to Meet Your Consumers’ Social Media Expectations
NOVEMBER 14, 2012
Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Why they choose you!
What Does 2013 Hold for Social Media?
NOVEMBER 23, 2012
Similar Posts: The Demographics of Twitter Users [Study]. We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. What does this mean?
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.
What To Tweet And Not To Tweet About [Study]
MARCH 20, 2012
Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. For example: Such a long day at work, ugh.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function. Tumblr’s functionalities. Set a strategy. Pay for visibility.
Socializing Your Brand [Infographic]
NOVEMBER 22, 2011
What’s Trending @Twitter? Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? Similar Posts: How To Produce Engaging Updates [infographic].
What People Love And Hate On Twitter [infographic]
MARCH 14, 2011
Tweet Over one million tweets including either the word ‘love’ or ‘hate’ in 2010 were analyzed in order to see what people are saying on Twitter. What do Twitter users love? Social Media Twitter Infographic love and hate on Twitter Social Media Graphics tweetsAnd what do they hate? The more hearts shown, the higher the love/hate ratio.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. Also, Twitter can be used for sending out corporate news flash. Take a look here: Similar Posts: Who,Why & How of Twitter [Infographic]. Tweet Right messaging on social media is as important as using the right channel to spread it.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
Facebook is the most preferred platform to share products (63 %), followed by Twitter (25%) and Pinterest (22%). 44 % of people are most likely to discover new products on Facebook, 21% on Pinterest and 13 % – on Twitter. Report Research/Study Social Commerce Social Media 8th Bridge best practices Facebook Pinterest social commerce Social Integration Social IQ traffic Twitter
How to Use Twitter As a Marketing Channel
FEBRUARY 10, 2011
Tweet When it comes to communicating and creating conversation with your tribe, Twitter is a great platform to use. When searching the web, I found this infographic presenting a strategic approach on how to use Twitter to reach this goal. And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel.
An Average Day on Facebook [Infographic]
NOVEMBER 18, 2011
52% visit Facebook daily, beating out others for daily visitors, such as Twitter (36%), Myspace (7%) and LinkedIn (6%). Tweet Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Similar Posts: Facebook vs. Google+ [infographic].