Loving Twitter’s Newest Emoji

Twitter teamed up with Focus Features on a hashtag-triggered emoji marking the release of feature film Loving.

Twitter teamed up with Focus Features on a hashtag-triggered emoji marking the release of feature film Loving.

Loving portrays the real-life story of interracial couple Richard and Mildred Loving, and Twitter explained the motivation behind the emoji—triggered by hashtags #ThisIsLoving, #VoteLoving and #LovingMovie—in an email to SocialTimes:

While many platforms have added emojis that represent same-sex couples, until now, there have been no emojis to represent interracial couples. To change this, Loving and Twitter created an emoji that celebrates interracial couples.

Readers:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in