Social Media is NOT about the number of followers: Take this first scenario: Twitter Account X has 8000 followers, follows 10,000 people and has only 200 tweets. ? It’s been one of my biggest angsts I’ve had to deal with ever since I started diving into social media – that new media has yet to prove itself. For any one company to spend the time to learn about social media they need to understand the underlying benefits, in particular, “What is social media going to do for my business?” ” If I spend $X doing social, what do I get back in return? Ahh, MORE >>

I once got a deal on Twitter because I jumped in on a conversation about a Black Keys concert that I had just attended.” Savel, on the other hand, likes to write commentary about current real estate news articles and conversations happening on Twitter on his blog SavelandtheCity.com. I track keywords on Twitter to see what people are talking about. Many real estate agents and developers use social media to attract new business. But is there a right way and a wrong way to build customer relationships online? Here are their thoughts. Experiment and don’t be boring. MORE >>

ve seen this with some people on Twitter, blogs, Facebook and recently Pinterest. signed up early for Twitter but it took me about 18 months to actually tweet (and even longer to say tweet J). ? Forgive the metaphor. It’s hard to resist because I’m an Aquarius and also because the weather these days has been unseasonably summery. When you think about your social media personality are you a diver, jumper, wader or splasher? Where in the proverbial water park do you fit in? Diver: You’re a natural and effortlessly glide into new networks. mean in a good sense. So which am I? MORE >>

If 2008 was a watershed year for social media and political campaigns, with Barack Obama’s much-lauded use of Twitter and Facebook, 2012 has truly seen social media take a leading role in how the U.S. election looks set to pan out. With far more platforms than four years ago, and candidates Obama and Romney both using them to great effect, the U.S. Presidential race is going all the way to the wire. Here at Jugnoo, we were interested to see how social media conversations and buzz played into the equation and whether the debates could swing any undecided voters. MORE >>

The mindset is that the Influencer has over 100,000 Twitter followers, or tens of thousands of blog subscribers, so it’s an easy “in” to that audience. ?. Social media is many things to many people. For some, it’s a core part of their overall business and marketing strategy. For others, it’s a key player in driving traffic to their blog. For others, it’s a new toy they’re just beginning to play with. And for some, it’s about as interesting as pond moss. So, lots of uses and definitions, depending on who you speak to. Social Media is Free. Bzzzzt (insert noisy buzzer sound here). MORE >>