When it comes to my personal Twitter or Facebook accounts, as well as all of the others, I take the opportunity to share just about anything about me, my family, and my friends. Should I create a personal and a professional presence for marketing my small business - and should I keep them distinctly separate? This is a question that I am frequently asked. And the answer changes as the social networks evolve. Who You Are Matters Most. New York publisher explained to me that the key to selling books is NOT the author, but the platform that author brings to the published book. MORE >>

Get more from Jeff on  LinkedIn ,  Twitter  and  Google+. Whenever you get behind in any race (assuming you are competitive) – there is a tendency to expend considerable effort to catch up – and that only depletes your resources, thereby pushing you even further behind. Of course, everyone falls behind at some point. This is when you need a new strategy to regain and protect your confidence. If you want to win the race against social media overwhelm, the trick is to have a new plan – one that you can reliably execute to achieve acceptable results. Don’t do it. MORE >>

So, the techniques that worked for Mr Jarvis will serve you equally well on Facebook, Twitter, or Google+. Nearly ever business professional now acknowledges the value of social media for facilitating online conversations that connect a tribe that is passionate about an idea, purpose, or brand. In other words, most business leaders understand the value of social media. They even understand that bringing value to it is necessary to make it work. Nevertheless, there seems to be a major disconnect in regards to its practical implementation. So, why the disconnect. It gets them talking. MORE >>

However, wasn’t that also true of Facebook, Twitter, and Pinterest in their early days? Too often we do not take action because we are convinced that our ideas are not unique or worthy of the attention of our community. This is especially true when it comes to using the social networks to publish content that serves a useful purpose. It’s nearly impossible to study the business landscape and find an idea or topic that has not been discussed. As a result, many decide that their idea has already been done – but they are wrong. Yes, that includes you and me too. MORE >>

Get more from Jeff on  LinkedIn ,  Twitter  and  Google+. Successful companies seem to make everything look easy, because they have mastered their craft – doing only a few things, and sometimes just one thing  better than any one else. In fact, the concept of business best practices is just that – doing what needs to be done and doing it well. In this interview with respected author and keynote speaker Joe Calloway, we discuss what makes the best companies successful, and how any business can learn how to do the same. Simplify. That’s the starting point. Take Action. MORE >>