Jeff Esposito

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. Below are some areas that I feel could really be game changers for Twitter in regards to how businesses are looking at them as a platform. Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel.

Twitter gets ugly in NHL playoffs

Jeff Esposito

Immediately following the goal Ward, who is a black Canadian player, was the target of irate fans using racial epitaphs and slurs on Twitter. After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. social media Twitter Joel Ward Racist Tweets Washington CapitalsImage -    clydeorama.

See you later Vistaprint, best of luck

Jeff Esposito

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it). Launching Twitter: We had a great plan that took six months to formulate – it really kicked ass – and we thought was what was Twitter could be. team (yeah that was a thing), we tried to formulate the same principles that we had with Twitter. To be honest, I could really care less. Company social media

5 reasons to practice old school PR

Jeff Esposito

As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman. Nobody reads them anymore!” Image -  crunchcandy.

Six companies I admire in social media

Jeff Esposito

really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. While Ford. White Castle – Call me what you will, but this fat kid loves him some White Castle.

23 Social Media Facts to Share with Executives

Jeff Esposito

social media eConsultancy ExactTarget Facebook Hitwise Social Media Executive Summary Social Media Numbers for Executives TwitterFor my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in.

PR’s Four-Letter Word

Jeff Esposito

Was it successful? .   As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Reporters hate them. PR pros love them. Uh, yes you will if the story is good.

Can PR prevent white collar crime?

Jeff Esposito

But I do think its incumbent upon those of us in our profession to at least try.   As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Now what?”.

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. Some of my favorite corporate Twitter handles to follow are @seanmcginnis , @thisissethsblog , @ginidietrich , @tamcdonald , @DanielNewmanUV , @chuckheman n and @JoeShannahan. Jasin, follow her on Twitter @IowaHawkeyeMeg or connect with her on LinkedIn.

Gilda’s Club: What went wrong?

Jeff Esposito

As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last  name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from  Elissa Freeman. People were mad, shocked and sad. Terse in tone. Wrong.

Why should I like your brand?

Jeff Esposito

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Twitter – minimal conversation and mostly push marketing. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. If you guessed yes, you were incorrect.

Twitter should be illegal … says Mike Francesa

Jeff Esposito

Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism. Would you want to be the grandkid or production assistant who has to educate Francesa on Twitter? sports Twitter Mike Frzancesa sports radioThis post contains video, click here if you are having trouble viewing. Now sports radio is known for dumb things being said, but this may take the cake.

An open letter to Google and G+

Jeff Esposito

Maybe not as big as my man-crush on Twitter, but at least a decent platform that could supplant Facebook, which I am not a giant fan of. While I may interact with  Mr. Shri  on Twitter every now and then, I would not call that a broad network in the country. don’t have this problem with either Facebook or Twitter. It was lust that I was hoping would turn into love.

Don’t fall for b t social media certifications

Jeff Esposito

Whether it is a $47 webinar, a company running a Twitter exclusive sale or someone charging local businesses to set up a fan page on Facebook, everyone seems to be getting in on the action. How hard can this social media stuff be? I’m a ninja. In the social media space everyone is trying to skim some green off the cash cow. The latest in this line of offenders is PR News.

Without a change in expectations, social CRM is destined to fail

Jeff Esposito

Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant. Without 24-hour support, how can we expect a company to invest the time of an employee managing Twitter or Facebook around the clock if the volume is lower than that of phone support? Therein lays the problem. We can’t. Image:  loop_oh.

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Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

Jeff Esposito

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter. Five for Friday public relations social media turtle TwitterSo how did your team do in the draft last night? This has been one busy week all around, but I feel like a lot was accomplished.

Has social media burned PR bridges?

Jeff Esposito

While having 10,000 Twitter followers or 25,000 subscribers to your blog’s RSS is nice, they are meaningless unless you can produce meaningful results for your company. There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros.

Why your small business SHOULD care about social media

Jeff Esposito

million Twitter users ( Media Bistro ). This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. They are the drivers that keep you in business.

30 Social Media Stats for the C-Suite

Jeff Esposito

40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 140 Million Tweets are sent each day ( Twitter ). 64 percent of Twitter users are female ( Pew ). 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ). Less than 3 percent of micro businesses utilize Twitter ( Vistaprint ). Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level ( Edison Research ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ).

Who do you trust on social media?

Jeff Esposito

also look at my live stream on Twitter and if a story catches my eye I will look and then Google to see if there are more sources reporting on the same thing when it comes to breaking news. Over the past few weeks social media has had a big issue in terms of its credibility. Call it what you will, but social media’s hubris is ego. With that said, the question has to be asked. Image:  phauly.

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Why I am not sleeping on Google+

Jeff Esposito

Sure it’s 40 million user-base is dwarfed by those of Facebook, Twitter and even LinkedIn, but none of them have the user base of Google.  In case you haven’t heard, Google has launched a new network for its users, Google+. Some are calling it a Facebook killer , while others are calling it dead. Both of these groups are wrong. Think I am wrong? Think again. It’s ok to admit.

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. 7.6% of these CEOs are on Facebook. contribute to blogs. 0 are on Pinterest. You betcha!

Forget about FroYo, Chobani makes yogurt social

Jeff Esposito

We began on Facebook, followed closely by Twitter. Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. The latest case came from Chobani Greek Yogurt. Tweeted out the article. Tell your friends!

Do you need to own your community?

Jeff Esposito

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), the barrier of entry is also far lower than that of a company-hosted community. Humans are a curious species that will find places to connect.

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Social Media’s Redheaded Stepchild

Jeff Esposito

LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles. Complete your profile to 100 percent completeness (adding some interesting things about yourself and your interests), join some groups, add your blog or Twitter account (however, be mindful of the tweets you share), update your status, and most importantly of all, visit the damn site with some level of frequency. Feel free to connect with him on Twitter at @OffThe_Record.  . This is a guest post from  Larry Jones. Image: Wikipedia.

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. What you may not know is that I am also a huge Red Sox fan. This was unsolicited.

SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on. Twitter has also made it clear that verified accounts are important but are not going to come cheap. social media Facebook South by Southwest SXSW Twitter

Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+. Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Break out the sentiment for each of these posts.

How much time should you devote to social media?

Jeff Esposito

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. This is post is part of the   Institutionalizing Social Media   series. To see previous installments or to learn more about the series,   click here. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

Executive Social Media – Kat Cole an Executive to Emulate

Jeff Esposito

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Perhaps the biggest miss on the executive level is that they do not get past the keyboard and realize that there are people behind the Twitter accounts that happen to love a product. Do it now.

5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that  Facebook  and  Twitter  are the cat’s meow when it comes to social networks. This post originally ran on Vistaprint’s Small Business Blog. . Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. Below are five that you should give a quick look to. Google+. YouTube. Instagram. Myspace. Image: GapingVoid.

Top 50 Tweets of 2011

Jeff Esposito

Over the course of the year, I have had many great conversations on Twitter. Twitter social networking Top 50 Tweets of 2011 Top TweetsWhen I come across a Tweet that makes me smile, laugh or think hard, I tend to favorite them and go back and reread them from time to time. The slideshow below contains my top 50 Tweets of 2011. Top tweets.

Five tips for SXSW Virgins

Jeff Esposito

Chances are you’ll be using services like foursquare, Twitter, Facebook or Path to be keeping in touch with folks and share some of your knowledge. Over those five days there will be a plethora of trends, Tweets and predictions of the next “it” thing in the digital marketing space. Take an hour or so to look through the list of panels and decide what ones you would like to attend.

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Social Demographics: Twitter vs. Facebook

Jeff Esposito

Facebook Twitter social media Facebook demographics Facebook vs. Twitter Twitter Demographics

Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

like to document the oddities and bizarre moments of modern life life on   Flickr,   Twitter and   Foursquare. This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. Public became John Q. Citizen Journalist.

The Anatomy of a Twitter Spammer

Jeff Esposito

Twitter Ike Pigott Twitter SpamThis video contains a video. Please click here if you can’t view.

A lesson in what not to do in social media from Barack Obama

Jeff Esposito

As his Twitter profile notes, only Tweets marked BO are coming directly from the Commander in Chief. There was an unexpected backlash – it was estimated that the President lost between 36,000 - 40,000 followers on Twitter due to the call to action, while many republicans saw modest growth. Obama’s Twitter account was more of a news resource than call to action for his agenda.

Speech! Speech! 6 Ways You Can Sell It Like A Politician

Jeff Esposito

As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from  Elissa Freeman. The speech is making a comeback. Just ask Michelle Obama.

State of Social Media in the USA

Jeff Esposito

Twitter. Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ). 62.14% of Twitter users are in the US ( Sysomos ). 66.93% of iPhone users who utilize Twitter are in the US (Sysomos). social media Facebook foursquare State of social media in the USA Twitter USA social media factsThis post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Adam struck first with this post on the UK’s statistics.

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Twitter is also a great recommendation engine, though not necessarily what it was designed for. Still, I have an extensive network of people I follow on Twitter who, through link-sharing, insightful comments, witty @ replies, and other useful information, I have come to regard as a resource for any decision about what to do, where to go, and how to get there. I used to think Yelp was pretty cool.