| | | Jeff Esposito | | Twitter | 216 articles |
| Page 1 of 3 | Previous | Next | JEFF ESPOSITO MAY 2, 2012 Twitter gets ugly in NHL playoffs Immediately following the goal Ward, who is a black Canadian player, was the target of irate fans using racial epitaphs and slurs on Twitter. After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. social media Twitter Joel Ward Racist Tweets Washington CapitalsImage - clydeorama. | JEFF ESPOSITO FEBRUARY 14, 2011 23 Social Media Facts to Share with Executives social media eConsultancy ExactTarget Facebook Hitwise Social Media Executive Summary Social Media Numbers for Executives TwitterFor my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in. | | | | | | | JEFF ESPOSITO MAY 11, 2012 You can’t do THAT on Facebook, social media champs and Twitter punishment Five for Friday Abe Lincoln Facebook Twitter You can't do that on FacebookThis week flew by and flat out blew. spent six hours on Wednesday with the good folks at Children’s Hospital Boston as they helped Megatron get re-hydrated from the nasty stomach bug that seems to be making its rounds only to be followed by giving him bottle after bottle of Pedialyte to get rehydrated. | JEFF ESPOSITO FEBRUARY 21, 2011 Egypt’s Social Media Revolution by the Numbers Facebook Twitter social media Egypt Egyptian Revolution SMOver the past few weeks, we saw unprecedented news coverage of a revolution in Egypt. Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an. | JEFF ESPOSITO JUNE 27, 2011 30 Social Media Stats for the C-Suite 40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 140 Million Tweets are sent each day ( Twitter ). 64 percent of Twitter users are female ( Pew ). 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ). Less than 3 percent of micro businesses utilize Twitter ( Vistaprint ). Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level ( Edison Research ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). | JEFF ESPOSITO JUNE 18, 2012 Don’t fall for b t social media certifications Whether it is a $47 webinar, a company running a Twitter exclusive sale or someone charging local businesses to set up a fan page on Facebook, everyone seems to be getting in on the action. How hard can this social media stuff be? I’m a ninja. In the social media space everyone is trying to skim some green off the cash cow. The latest in this line of offenders is PR News. | | | | | | | | | -
JEFF ESPOSITO | WEDNESDAY, JULY 18, 2012 Memo to Social Media Pros – Social Media is NOT necessary for the C-suite of Fortune 500 CEOs use Twitter. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% are on Google+ – Larry Page is the leader in the clubhouse1.2% contribute to blogs. are on Pinterest. Does social media play a role in this? You betcha! Hell no. MORE >> -
JEFF ESPOSITO | MONDAY, JULY 9, 2012 Profiling your social customer It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+. Do you know what types of customers are connected to your company on social media? am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Break out the sentiment for each of these posts. MORE >> -
JEFF ESPOSITO | WEDNESDAY, AUGUST 8, 2012 5 reasons to practice old school PR A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Nobody reads them anymore!” Well, I’m here to tell you the press release is alive and well and useful. Personal interaction creates trust. MORE >> -
JEFF ESPOSITO | WEDNESDAY, AUGUST 1, 2012 How does your social media program stack up? While I don’t expect your numbers to live up to that, here are six stats that you can use to benchmark your program: 82% of the Fortune Global 100 have Twitter accounts compared to 74% with a Facebook presence. Twitter is the most popular platform in Latin America. Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Fortune Global 100 companies average 10.4 MORE >> -
JEFF ESPOSITO | MONDAY, NOVEMBER 26, 2012 How many social networks can you handle? Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults. While I am no longer as active as I was in the past in Twitter chats, the network is really one where great relationships can be made. I like to consider myself pretty tech and social media savvy. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis. In my day job, I am constantly evaluating networks and what resources would be needed to add them to the company’s mix. Foursquare – I love this network. MORE >> -
- Why your small business SHOULD care about social media JEFF ESPOSITO | WEDNESDAY, AUGUST 29, 2012
- Speech! Speech! 6 Ways You Can Sell It Like A Politician JEFF ESPOSITO | MONDAY, SEPTEMBER 10, 2012
- Six companies I admire in social media JEFF ESPOSITO | MONDAY, FEBRUARY 25, 2013
- Social Media’s Redheaded Stepchild JEFF ESPOSITO | TUESDAY, APRIL 17, 2012
- Without a change in expectations, social CRM is destined to fail JEFF ESPOSITO | WEDNESDAY, FEBRUARY 27, 2013
- Is this Twitter’s Tipping Point? JEFF ESPOSITO | THURSDAY, JUNE 2, 2011
- Twitter should be illegal … says Mike Francesa JEFF ESPOSITO | THURSDAY, MAY 17, 2012
- Thinking creatively to overcome social roadblocks JEFF ESPOSITO | TUESDAY, APRIL 10, 2012
- How much time should you devote to social media? JEFF ESPOSITO | MONDAY, JULY 11, 2011
- How ebay could care less about a fraud call JEFF ESPOSITO | THURSDAY, SEPTEMBER 20, 2012
- Global Pulse of Social Media in 2011 JEFF ESPOSITO | MONDAY, MAY 2, 2011
- Can PR prevent white collar crime? JEFF ESPOSITO | SUNDAY, APRIL 29, 2012
- Four social applications worth keeping an eye on JEFF ESPOSITO | SUNDAY, FEBRUARY 12, 2012
- Top 50 Tweets of 2011 JEFF ESPOSITO | MONDAY, DECEMBER 12, 2011
- Social Media: Personal or Impersonal? JEFF ESPOSITO | FRIDAY, APRIL 1, 2011
- Trouble in the Social Citi JEFF ESPOSITO | TUESDAY, MAY 17, 2011
- Tacky Tweet, Cookies and do you need a check-up? JEFF ESPOSITO | FRIDAY, SEPTEMBER 28, 2012
- Big Bird, Brandon Spikes and Social Tools JEFF ESPOSITO | FRIDAY, OCTOBER 12, 2012
- Don’t spray WD-40 there, social media shakeup and hidden Olympics JEFF ESPOSITO | FRIDAY, AUGUST 10, 2012
- Community ROI, wrong numbers and Chubby Checker JEFF ESPOSITO | FRIDAY, FEBRUARY 22, 2013
- Harvard Business Review #Fail, Poop Talk and Influence JEFF ESPOSITO | FRIDAY, NOVEMBER 30, 2012
- Reflecting on last year’s top Tweets JEFF ESPOSITO | WEDNESDAY, JANUARY 2, 2013
- Small businesses optimistic for 2011[INFOGRAPHIC] JEFF ESPOSITO | THURSDAY, FEBRUARY 24, 2011
- The Social Media Venn Diagram JEFF ESPOSITO | MONDAY, DECEMBER 20, 2010
- Cartoon of the day JEFF ESPOSITO | SUNDAY, JULY 1, 2012
- SXSW 2012 – Social Media’s Maturity Coming Out Party JEFF ESPOSITO | SUNDAY, MARCH 18, 2012
- State of Social Media in the USA JEFF ESPOSITO | TUESDAY, MARCH 8, 2011
- Five for Friday JEFF ESPOSITO | FRIDAY, MAY 20, 2011
- Arguing is innovation, expelled for cursing & pirate duel on your phone JEFF ESPOSITO | THURSDAY, MARCH 29, 2012
- A social media focus group in the 99-year old home of the Red Sox JEFF ESPOSITO | MONDAY, AUGUST 1, 2011
- Why should I like your brand? JEFF ESPOSITO | MONDAY, JUNE 4, 2012
- Celebrities read fan Tweets to themselves JEFF ESPOSITO | SUNDAY, APRIL 15, 2012
- 5 Social Networks For Your Small Business To Experiment With JEFF ESPOSITO | WEDNESDAY, FEBRUARY 6, 2013
- Have we lost civility in social media? Yes we have JEFF ESPOSITO | TUESDAY, MAY 14, 2013
- Who do you trust on social media? JEFF ESPOSITO | MONDAY, APRIL 29, 2013
- Why Your PR Firm Is Stuck in the 19th Century JEFF ESPOSITO | MONDAY, AUGUST 22, 2011
- Has social media burned PR bridges? JEFF ESPOSITO | MONDAY, OCTOBER 3, 2011
- We Are…Dumb on Twitter, Facebook Ads & Jack JEFF ESPOSITO | FRIDAY, JULY 27, 2012
- PR’s Four-Letter Word JEFF ESPOSITO | SUNDAY, JANUARY 8, 2012
- The Matt Lauer #Fail…And the Anne Hathaway #PR win… JEFF ESPOSITO | FRIDAY, DECEMBER 14, 2012
- Gilda’s Club: What went wrong? JEFF ESPOSITO | MONDAY, DECEMBER 3, 2012
- Pledge NOW to Bring “SMAC! Sock Monkeys Against Cancer” to Life! JEFF ESPOSITO | MONDAY, NOVEMBER 5, 2012
- An open letter to Google and G+ JEFF ESPOSITO | MONDAY, AUGUST 8, 2011
- Personal [INFOGRAPHICS] prove the medium has jumped the shark JEFF ESPOSITO | WEDNESDAY, JULY 27, 2011
- Why I am not sleeping on Google+ JEFF ESPOSITO | MONDAY, NOVEMBER 14, 2011
- Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice JEFF ESPOSITO | MONDAY, MARCH 28, 2011
- Do you have balls? JEFF ESPOSITO | MONDAY, SEPTEMBER 24, 2012
- Measuring your social output JEFF ESPOSITO | MONDAY, JUNE 13, 2011
- Where does marketing fit into social media? JEFF ESPOSITO | WEDNESDAY, DECEMBER 8, 2010
- A lesson in what not to do in social media from Barack Obama JEFF ESPOSITO | THURSDAY, AUGUST 11, 2011
- A day in the life of a corporate social media manager JEFF ESPOSITO | THURSDAY, DECEMBER 9, 2010
- Thanksgiving weekend NFL game predictions JEFF ESPOSITO | THURSDAY, NOVEMBER 22, 2012
- Jimmy Fund Helps You Social Media for Social Good JEFF ESPOSITO | MONDAY, APRIL 11, 2011
- Measuring Social Influence JEFF ESPOSITO | SUNDAY, AUGUST 14, 2011
- Why I read 31 books in 2011 JEFF ESPOSITO | MONDAY, JANUARY 2, 2012
- Three Social Media Predictions for 2012 JEFF ESPOSITO | MONDAY, DECEMBER 19, 2011
- Is Boston the worst city in America? JEFF ESPOSITO | WEDNESDAY, AUGUST 24, 2011
- A Case Study of Social Media Awesomeness – Whole Foods JEFF ESPOSITO | MONDAY, JANUARY 3, 2011
- Pricing gaffe leads to PR, SM fail for TGW JEFF ESPOSITO | WEDNESDAY, JULY 28, 2010
- Social Demographics: Twitter vs. Facebook JEFF ESPOSITO | WEDNESDAY, DECEMBER 22, 2010
- Hasbro tricks blogger, Twitter is huge and Bountygate 2.0 JEFF ESPOSITO | FRIDAY, APRIL 27, 2012
- Women like Pinterest, measuring and Instagram JEFF ESPOSITO | THURSDAY, APRIL 19, 2012
- Forget about FroYo, Chobani makes yogurt social JEFF ESPOSITO | MONDAY, FEBRUARY 6, 2012
- Five for Friday JEFF ESPOSITO | THURSDAY, AUGUST 4, 2011
- The Anatomy of a Twitter Spammer JEFF ESPOSITO | THURSDAY, MARCH 24, 2011
- Untapping the social side of beer JEFF ESPOSITO | TUESDAY, AUGUST 16, 2011
- Twitter is a toddler JEFF ESPOSITO | MONDAY, MARCH 21, 2011
- Five for Friday JEFF ESPOSITO | FRIDAY, JUNE 17, 2011
- Socialnomics in 2011 JEFF ESPOSITO | TUESDAY, JUNE 28, 2011
- Is a social media contest right for you? JEFF ESPOSITO | WEDNESDAY, AUGUST 11, 2010
- Social Media’s NFL Week 1 Picks JEFF ESPOSITO | THURSDAY, SEPTEMBER 8, 2011
- Are you in a blogging rut? JEFF ESPOSITO | WEDNESDAY, MARCH 30, 2011
- Do you need to own your community? JEFF ESPOSITO | MONDAY, APRIL 1, 2013
- Five for Friday JEFF ESPOSITO | FRIDAY, JUNE 10, 2011
- Social Media & Media Relations – More Aligned Than We Thought JEFF ESPOSITO | WEDNESDAY, OCTOBER 13, 2010
- This Tweet made my week JEFF ESPOSITO | THURSDAY, DECEMBER 16, 2010
- Cartoon of the day JEFF ESPOSITO | MONDAY, DECEMBER 20, 2010
- Crazy Canadian Cats Ground Plane, Don’t Be Evil and Universe in my Pocket JEFF ESPOSITO | FRIDAY, JANUARY 27, 2012
- MLB Introduces Social Layer to Online Viewing JEFF ESPOSITO | WEDNESDAY, MAY 4, 2011
- It all starts with a plan JEFF ESPOSITO | TUESDAY, MAY 31, 2011
- MLB's Social Pulse JEFF ESPOSITO | TUESDAY, JULY 13, 2010
- Five tips for SXSW Virgins JEFF ESPOSITO | TUESDAY, FEBRUARY 28, 2012
- Real-Time Twitter use by Wheat Thins JEFF ESPOSITO | MONDAY, JULY 5, 2010
- How I fell into social media JEFF ESPOSITO | WEDNESDAY, JUNE 15, 2011
- Have we built a monster? JEFF ESPOSITO | WEDNESDAY, MARCH 2, 2011
- Five for Friday JEFF ESPOSITO | FRIDAY, JULY 29, 2011
- Don't burn bridges JEFF ESPOSITO | WEDNESDAY, SEPTEMBER 1, 2010
- Communicate, Communicate, Communicate! JEFF ESPOSITO | MONDAY, DECEMBER 5, 2011
- What void does social media fill? JEFF ESPOSITO | MONDAY, JULY 26, 2010
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