Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).  There in same boat as the self proclaimed “social media&# experts whose only qualifications tend to be a large Twitter following and a bunch of nifty icons on their blog to every social network on the net. Makes for a more enjoyable read.