Jason Yormark

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers Yelp local search options, Twitter translations and Uber mapping. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. The Bing Network has evolved quite a bit over the years. That’s exclusivity that can’t be beat.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

Share this post on Twitter Tweet #escaperoutes. 2. It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. Escape Routes is officially season 2 of a Ford sponsored, web based, reality/adventure show that deeply integrates social media into the mix. auditioned last week and had a great experience.

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Social Media Isn’t Going Anywhere

Jason Yormark

billion users while Twitter has recently passed 550 million. Facebook, Twitter, Google +), 45-64 years old. I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. Below is a terrific infographic that demonstrates the sheer volume of audience and activity online in the social sphere. INFOGRAPHIC].

Twitter Direct Messages Are Useless

Jason Yormark

I want to be able to use DMs in Twitter, but really it’s such a vast wasteland of spam that it’s practically impossible to do. What I fail to understand is that after years of being in existence, how is it that Twitter has failed to deliver absolutely nothing in the form of spam control or filtering for DMs. Related posts: Dear Twitter: Please Add Auto DM Blocking.

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

You go to Twitter, enter your desired username, and RATS…it’s taken. Twitter won’t do anything about it. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Not the case with Twitter usernames as it goes against their terms of use. Case closed.

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

You go to Twitter, enter your desired username, and RATS…it’s taken. Twitter won’t do anything about it. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Not the case with Twitter usernames as it goes against their terms of use. Case closed.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

Facebook likes and Twitter followers are not a measure of social media success. From engagement to measurement, the fact is if your business or organization is of any size, simply using Facebook or Twitter’s website interfaces will leave you frustrated and with little time left over for anything else. This post is no different. Not every company or organization needs to outsource their social media efforts. This post is intended to help give some insight on where I believe that line is drawn based on my years of experience being on the service side. An increase of sales?

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

And since the unfollow, I’ve been slowly re-following those through pre-populated lists I created and through @mentions of worthwhile individuals. I’ve already begun enjoying Twitter more since. The majority of my following came early on in my Twitter usage and back then, auto-following was a common practice and made sense for me back then. Ways Twitter Can Actually Be Useful.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

And since the unfollow, I’ve been slowly re-following those through pre-populated lists I created and through @mentions of worthwhile individuals. I’ve already begun enjoying Twitter more since. The majority of my following came early on in my Twitter usage and back then, auto-following was a common practice and made sense for me back then. Well, nobody is perfect. And that’s OK.

Mom & Pop Need Your Social Media Help

Jason Yormark

The biggest takeaway I had was that there are far more local businesses that are not doing anything from a social media perspective that are.  It’s actually quite amazing to me that in this day and age when it’s so incredibly easy to simply have a Facebook page or Twitter account, how few businesses that actually do. The latter simply isn’t true.  Maybe that’s you?

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

And Twitter needs A LOT more time. We’ve recently started to experiment with Twitter Advertising having finally been invited to the platform to see if it could be a viable offering for some of our clients. Twitter’s explanations of who your ads and promoted tweets show up to are very vague as well. It takes time. Wanna see the reporting we have access to?

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Round up as many Facebook friends and Twitter followers that you can!  Re-tweet dammitt!  Now my partner in crime at S360 Molly Killien is a FB monster, but not as much on Twitter (in comparison to me), and she is the brand new recipient of a higher score then me at 55 due to the changes (and quite happy about it!  You are the future now.  You are the last hope for humanity. 

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My Yearly Social Media Douchebag Audit

Jason Yormark

Lead any social media conversation with how many Twitter followers you have. Use an Auto DM on all new Twitter followers including a link to my site(s). Twitter…for the love of god, please add a feature to block these???? Along with the hyper growth of social media platforms over the past few. Let us begin. Test Results:   Passed. I’m not a fighter…I’m a lover! Bonus pts.

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

The time has finally come.  I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself.  So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph.

Social Media: The Great Equalizer

Jason Yormark

Tools such as Facebook, Twitter, WordPress, etc. When the web exploded onto the scene roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. have made it much easier to amass an audience. interview (to be posted here shortly). No really, I am. Social Media

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

The time has finally come.  I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself.  So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph.

The Lost Art Of Hard Work

Jason Yormark

Just do a search for “add twitter followers” and you’ll get pages of results promising thousands of Twitter followers instantly. I admire those that work their asses off. Surprisingly it’s a rare trait.  I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. The whole premise of this blog post was actually inspired by an email my wife copied me on from her trainer.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Round up as many Facebook friends and Twitter followers that you can! Now my partner in crime at S360 Molly Killien is a FB monster, but not as much on Twitter (in comparison to me), and she is the brand new recipient of a higher score then me at 55 due to the changes (and quite happy about it! If you’re receiving this blog post, that means you are one of the last remaining survivors.

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Social Media: The Great Equalizer

Jason Yormark

Tools such as Facebook, Twitter, WordPress, etc. When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. have made it much easier to amass an audience. interview (to be posted here shortly). No really, I am. Social Media

Buying Facebook Likes. It Happens. A lot.

Jason Yormark

If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc. It’s just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. This post isn’t meant to judge anyone for doing so. It’s a tempting practice.

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5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

Look beyond Facebook Likes and Twitter Followers. In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. One size does not fit all so be sure to be thinking about these 5 critical areas before hiring someone. 1. You get what you pay for. Did they increase engagement? Did they increase sales or leads? 2.

Commenting Etiquette 101

Jason Yormark

Related posts: Twitter Etiquette: Should You Follow Everyone That Follows You? One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Smarty Pants. 4.

Triberr: How I Increased My Reach To Over 300,000 (And Growing)

Jason Yormark

They’ve also added tools that allow you to monitor what is queued to publish giving you the option of deleting it before it hits your stream. I’m always looking for great content to share on Twitter, so this tool is a win win for me as it supplements my manual content strategy, and also increases exposure to the content I create on my blog in a relevant way.  Related posts: How I Increased My Twitter Following by 45% In One Week. Ways Twitter Can Actually Be Useful. Twitter Etiquette: Should You Follow Everyone That Follows You? Simply. Blogging Social Media

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Solving The Mystery Of My Highest Blog Traffic Day Yet

Jason Yormark

But for whatever reason, I have a new daily traffic record.  I’m not entirely sure why, but here is what I do know so far: Late Monday I wrote about Twitter and used the word “Tweet” in my blog title.  It seems whenever I blog about Twitter, I get a spike in traffic. Twitter accounted for about 85% of my traffic yesterday.  It usually hovers around 60% or so for most posts. I got more tweets/retweets of my latest blog post then ever before. Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog.

League Of Awesomeness, Volume 1

Jason Yormark

Cheryl Couris – Designer Extraordinaire     Blog      Twitter. For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do.  It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it. Spencer Gates – No B.S.

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

As of this writing, Jon claims to have received over 1,700 subscribers, 1,000 Twitter followers and 600 likes/comments on Facebook prior to even writing a single post and only publishing his movie style trailer promoting his upcoming blog launch. You can check out the trailer here. Now I’m totally on board with this idea. My first reaction was, “Well of course he did” Why?

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

As of this writing, Jon claims to have received over 1,700 subscribers, 1,000 Twitter followers and 600 likes/comments on Facebook prior to even writing a single post and only publishing his movie style trailer promoting his upcoming blog launch. You can check out the trailer here. Now I’m totally on board with this idea. My first reaction was, “Well of course he did” Why?

Crowdbooster Review: Social Analytics & Optimization

Jason Yormark

You get access to usual stats around followers, tweets, mentions and retweets for Twitter as well as fans, comments, mentions and likes for your Facebook page. How I Increased My Twitter Following by 45% In One Week. I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become a fan. What’s The Same?

RockMelt Review: Social Media Web Browser

Jason Yormark

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. The share button integrated into the browser seamlessly allows you to share the page you are on on Facebook and Twitter. Twitter Integration – Just not quite ready for primetime yet. However if you only find yourself on Facebook or Twitter 1-2 times per day, I would stick with your normal browser of choice.

5 Sure Fire Social Media Tactics To Jump Start Your Job Search

Jason Yormark

Get Serious About Twitter – Many people just stick with Facebook and never think Twitter is worth their time. If used properly, Twitter can be a great tool to establish yourself professionally, grow an audience, and network. Take the time to brand yourself appropriately, and get into a rhythm of using Twitter to share relevant content, engage with like minded users, and network for opportunities. Personal Blog – I can’t say enough about how having a personal blog that you contribute to regularly can stand you out from the crowd. Good luck! Social Media

Hot Off The Press Social Media Tips

Jason Yormark

added their Twitter and YouTube Channel apps to my Facebook page and they work great. I’ve always strayed away from any cross platform integration with Facebook as I always felt it looked forced, but Involver’s apps are clean and seamless. Check out my page to see how I’ve integrated Twitter and YouTube into my left side menu and be sure to check out Lori and Francisco’s blogs.

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Buy Some Social Media Today!

Jason Yormark

MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. I had reservations around focusing my career primarily on social early on for the fear of the fad wearing off eventually. Most of the pretenders just jumped on the social media bandwagon and got their Facebook pages and Twitter accounts going early on. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And they have. Don’t believe me?

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9 Ways To Get Yourself Unfollowed On Twitter

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 9 Ways To Get Yourself Unfollowed On Twitter | Subcribe via RSS 9 Ways To Get Yourself Unfollowed On Twitter April 1st, 2010 Posted in Social Media Tweet Share Oh the wonders and gloriousness of being followed on Twitter! You’re just Twitter waste and taking up space. Curious.

9 Ways To Get Yourself Unfollowed On Twitter | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 9 Ways To Get Yourself Unfollowed On Twitter | Subcribe via RSS 9 Ways To Get Yourself Unfollowed On Twitter April 1st, 2010 Posted in Social Media Tweet Share Oh the wonders and gloriousness of being followed on Twitter! You’re just Twitter waste and taking up space. Curious.

5 Great iPad Social Networking Apps

Jason Yormark

Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. Hootsuite (free) – Still my personal favorite Twitter client, and if you are using this on your phone or computer, it makes sense to stay consistent. There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. WordPress (free) – Invaluable app to manage your WordPress blog to manage posts, comments and pages. Pulse (free) – I really love the UI for this newsreader.

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Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

General FYI: You followed me on Twitter so I looked you up and reciprocated when it was clear you had something interesting to say. The official Olive Garden Facebook Fan Page posted such.  Obviously Olive Garden is not behind this nor supports it.  However That would be a lot of free meals.  I thought maybe, you would have to get 5 friends or so to fan them, or something to that effect.

Olive Garden on Facebook: How To Not Use Social Media

Jason Yormark

General FYI: You followed me on Twitter so I looked you up and reciprocated when it was clear you had something interesting to say. The official Olive Garden Facebook Fan Page posted such.  Obviously Olive Garden is not behind this nor supports it.  However That would be a lot of free meals.  I thought maybe, you would have to get 5 friends or so to fan them, or something to that effect.